Google to phase out cookie-based Hotel Ad strategies, introduces AI-driven tROAS and expands Performance Max for travel. Google is retiring its commission-based bidding for Hotel Ads in October 2024. The company is shifting to AI-powered bidding strategies instead, like tROAS and Performance Max. The changes come as the travel industry rebounds post-pandemic. Source link
The search industry is always throwing a new curveball your way – and recently, the world of SEO saw many major shifts, from AI to SGE. So how do you respond to the disruptions caused by technology advancements and algorithm changes? How can you adapt your strategy to not just keep up with the latest … Read more
Is your brand being overshadowed by your competitors, even when you’re giving your all in the marketing aspect? It can be quite frustrating, I know. And many people might have also told you, ‘It happens in most cases, just be patient.” Now, while I do agree with the latter part, the former is something that … Read more
In digital marketing, incorporating analytics has emerged as a fundamental element for success. This paradigm shift towards data-driven decisions has profoundly transformed the industry, reshaping how strategies are conceptualized and executed. It’s not just about reaching a wider audience; it’s about reaching the right audience with precision and efficiency. The strategic use of data analytics … Read more
Join us as we look at how your online reputation and local marketing strategies can drive revenue for your business, while avoiding pitfalls along the way. With guest Raj Nijjer of Edge, we’ll dive into the revenue impacts that your online reputation can have, and why this reputation building should be crucial in your planning. … Read more
Social media and customer retention are intrinsically linked because social has become a key player in the entire customer journey. The average buyer’s journey is becoming more dynamic, and social customer care is a way to capture your audience’s attention when the competition is fiercer than ever. There’s no denying that customer retention should be … Read more
The world of event planning is constantly evolving, and one of the emerging trends is the creative use of storage units for brand events. These spaces, often overlooked, offer a blank canvas for event planners to craft unique experiences. Far from being just a place to store materials, these units can transform into immersive environments … Read more
Reduce turnover and improve agency performance with our 8 proven strategies to retain your SEO talent. And discover the main reasons why they may be leaving. Source link
Social media marketing stands at the forefront of digital engagement and brand growth. Expect to uncover specific tactics for enhancing visibility, engaging with your audience, and achieving your business goals through strategic social media use. Key Takeaways Social media marketing strategies must include setting clear, measurable goals aligned with business objectives, deeply understanding the target … Read more
Are you familiar with or have you ever joined affiliate marketing programs? If yes, an e-commerce online shop is an excellent place for selling goods and earning a commission from the merchant. However, as an e-commerce store owner, you may have to deal with low conversion rates. After reading our article, you will raise website … Read more
Looking to improve your law firm’s presence in SERPs? Learn effective link-building strategies for lawyers to boost your search engine rankings. Source link
Change is the order of the day. Some changes are evolutionary, while some revolutionize the whole system. Likewise, in the business world, marketers always look for new opportunities to expand their business’s reach and gain more customers. Therefore, in the fast-paced world, where customers barely have time to go through a page full of content, … Read more
Amidst the intricate and ever-expanding realm of marketing, the concept of “niche marketing” has evolved beyond mere fascination; it stands as a strategic approach empowering businesses to carve out their niche in a progressively competitive market. Instead of casting a broad net to capture a diverse audience, niche marketing involves honing in on a specific, … Read more
Are you ready to take your ecommerce business to the next level? Look no further than the power of podcasts. In today’s digital age, podcasts have become one of the most popular platforms for businesses to connect with their audience and drive sales. In this blog post, we’ll dive into ecommerce marketing strategies and how … Read more
“Show me the data.” A phrase marketing leaders have uttered to their teams more times than they can count. That’s because data is critical to getting support for and proving the value of your initiatives. But when it comes to social media, data collection is complex. Teams who struggle to share meaningful insights usually don’t … Read more
We’re diving into insights from over 16,000 ecommerce businesses, showing the trends that shaped PPC advertising in 2023, and how to use them to move forward into 2024. In this insightful interview with Jacques van der Wilt, he and Loren examine highlights from DataFeedWatch’s powerful Multichannel Marketing Report. They take a look at which PPC … Read more
Growing your customer base without draining your budget can be tough, especially in today’s dynamic market. With constant search engine updates and ever-evolving user behaviors, how do you drive revenue for your business while keeping your customer acquisition costs low? How do you know where to focus your ad spend for maximum ROI? If you’re … Read more
As a marketer, I can attest to the importance and power of TikTok. The social media platform has over 1 billion monthly active users and is the most downloaded app globally. Furthermore, the video-based social app is top-rated among Gen-Z and millennials. While TikTok’s usage among marketers has increased by 15% YoY, some marketers are … Read more
