![How To Create A B2B Content Strategy For YouTube [Podcast]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/07/How-To-Create-A-B2B-Content-Strategy-For-YouTube-Podcast.jpg "How To Create A B2B Content Strategy For YouTube [Podcast]")
Unlocking B2B Visibility: Mastering YouTube’s Potential YouTube is a powerful platform for B2B marketers, but many organizations still need to start using it to its full potential. Ali Schwanke, founder at Simple Strat and Host of HubSpot Hacks, joined me on the SEJShow to share her top tips for creating a successful B2B YouTube strategy- … Read more
It’s been a little over six months since Open AI launched ChatGPT and rang in the next age of AI. Since then: Google has introduced Search Generative Experience (or SGE), an AI-powered search beta. ChatGPT added powerful search capabilities with the Bing plugin. Google launched and improved its own AI chatbot, Bard. Everyone talks about … Read more
Imagine this: You’re a marketer, and you’re constantly chasing the next big thing. You’re always on the lookout for the latest trend, the newest platform, the freshest idea. You’re running on a hamster wheel of “on-demand” marketing, and it’s exhausting. You’re always reacting, never planning. You’re always behind, never ahead. Sound familiar? Now, what if … Read more
In today’s digital era, law companies need to have an online presence to reach potential clients and stay ahead of the competition. A well-crafted SEO strategy can play a crucial role in improving your law firm’s visibility and attracting more clients. In this blog post, we will walk you through the essential steps to create … Read more
As digital marketing continues to evolve, businesses are constantly looking for innovative ways to stay ahead of the competition. The emergence of AI-powered tools like ChatGPT has revolutionized the marketing landscape, enabling marketers to generate human-like text and gain valuable insights. These carefully curated prompts will help ecommerce professionals optimize their marketing strategies, improve website … Read more
“The thing that keeps me up [at night] is that there are people who are just small businesses trying to get out there and learn what they need to do to keep themselves alive or to get started, and they think that they can do it on their own—and they can’t,” Rebecca Bugger says in … Read more
Whether you’re just starting out with content marketing or you’ve been using the same approach for a while, it never hurts to revisit your content strategy plan and make sure it’s up-to-date, innovative, and engaging for your prospects and customers — no matter when or how they intend to buy. If you’re having trouble planning … Read more
We’re all looking to get more revenue. And why not get it with email? As your highest performing channel, it can deliver a whopping return of $36 for every $1 you spend. But whether you’re seeing those results works hand-in-hand with your email list strategy: Your subscribers–new and existing– are your path to revenue. When … Read more
The distinction between content marketing and content strategy is subtle because the two concepts work together. Once you figure it out, you can use them as the one-two punch to help grow your brand. This post explains content marketing and content strategy and gives advice for using both to benefit your business. The Difference Between … Read more
In the fast-paced digital landscape of 2023, having a strong online presence is crucial for B2B companies to drive traffic, generate leads, and stay competitive. SEO is pivotal in achieving these goals. This blog post (and its accompanying comprehensive guide) aims to provide B2B marketers, SEO specialists, and business owners with the knowledge and tools … Read more
Location landing pages don’t get enough respect. You set them up with your name, address, phone number & hours. Maybe you embed a Google Map for driving directions. Perhaps you write some copy that no one will read, and if you have multiple locations, you repeat the same copy on each page and just change … Read more
A multi-channel, holistic approach to search marketing is a must in today’s digital marketing space. You can maximize digital shelf space by removing silos between teams and finding synergies on how paid and organic search can work together. On May 10, I moderated a webinar with Wayne Cichanski, Vice President of Search and Site Experience … Read more
One of the main questions for anyone responsible for a company’s marketing strategy is how to manage multiple products (or services) for the future as well as maximize product opportunities in the present. It turns out there are various approaches to solving that problem, which makes it a not-so-easy strategic decision. I will briefly discuss … Read more
Whether you’re launching a new business or already have one, having a small business marketing strategy that includes a strong online presence for your brand is essential. Consumers learn about local businesses online more than anywhere else, with Statista predicting the number of ecommerce users to grow to nearly 290 million by 2027. If you’re … Read more
Part of any successful business is a successful digital marketing strategy. Creating a strategy is one thing, but the execution is just as important, if not more. But with the digital landscape changing every day, where’s the best place to start creating and optimizing your strategy? Read on to learn how to create a successful … Read more
![Is Content Still The Key To A Successful SEO Strategy? [Webinar]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/05/Is-Content-Still-The-Key-To-A-Successful-SEO-Strategy.jpg "Is Content Still The Key To A Successful SEO Strategy?")
Quality content has reigned supreme in the SEO space for quite some time – but is it still king in modern marketing? Can content still make or break your SEO strategy? If so, how do you keep your content up-to-date when search algorithms are constantly changing? In our upcoming webinar with Carlos Meza, President and … Read more
As algorithms and trends evolve, managing social platforms effectively has become one of the biggest challenges for marketers. Fortunately, social media AI tools have emerged as powerful solutions that can streamline the process and enhance overall performance. In this blog post, we’ll introduce you to 10 cutting-edge social media AI tools that can help you … Read more
This founder contributor article on content creation is by Alex Cattoni. She is a marketer, copywriter, 2022 Marketer of the Year, and the founder of the Copy Posse – the raddest, baddest crew of copywriters and entrepreneurs on the internet. ————— Do you hate creating new content but know that you have to in order … Read more
