A new study by Previsible reveals significant changes in search behavior, with AI language models (LLMs) gaining traction as referral traffic sources. The analysis of over 30 websites shows Perplexity and ChatGPT emerging as alternatives to traditional search engines. David Bell, co-founder of Previsible, believes this indicates Google’s growth is at a standstill: “Google is … Read more
A report released by Vercel highlights the growing impact of AI bots in web crawling. OpenAI’s GPTBot and Anthropic’s Claude generate nearly 1 billion requests monthly across Vercel’s network. The data indicates that GPTBot made 569 million requests in the past month, while Claude accounted for 370 million. Additionally, PerplexityBot contributed 24.4 million fetches, and … Read more
A new study shows that Google’s AI Overviews appear in nearly half of all search results and take up to 48% of mobile screen space. Conducted by Botify and DemandSphere, the research analyzed over 120,000 keywords across 22 websites. The study, conducted between August and September, finds that traditional SEO metrics like click-through rates may … Read more
Brand traffic converts at a higher rate, has better organic click-through-rates, and seems to have a positive impact on non-brand organic ranking. But building your brand on the SERPs is time consuming… What if you could increase your brand search volume and do it in months, instead of years? Watch on-demand as we analyze 3 … Read more
![Structured Data In 2024: Key Patterns Reveal The Future Of AI Discovery [Data Study]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/12/Structured-Data-In-2024-Key-Patterns-Reveal-The-Future-Of.png "Structured Data In 2024: Key Patterns Reveal The Future Of")
The structured data landscape has undergone significant transformation in 2024, driven by the rise of AI-powered search, the growing importance of machine-readable content, and the need to ground large language models in factual data. According to the latest HTTP Archive’s Web Almanac, analyzing structured data across 16.9 million websites reveals a clear shift from traditional … Read more
OpenAI’s ChatGPT Search is struggling to accurately cite news publishers, according to a study by Columbia University’s Tow Center for Digital Journalism. The report found frequent misquotes and incorrect attributions, raising concerns among publishers about brand visibility and control over their content. Additionally, the findings challenge OpenAI’s commitment to responsible AI development in journalism. Background … Read more
LinkedIn’s push into video content is showing results, according to new research by marketing expert Caroline Giegerich. Her analysis, published in Adweek, tests LinkedIn’s claim that video gets five times the engagement of text posts. She writes: “Curious to test LinkedIn’s claim that videos receive five times more engagement, I wanted to see if the … Read more
A recent investigation finds that Google’s Featured Snippets may display conflicting information from the same source material, depending on how users phrase their search queries. This raises concerns about the search engine’s ability to interpret content accurately. Sarah Presch, director at Dragon Metrics, discovered that Google’s Featured Snippets pull opposing statements from the same articles … Read more
Multi-site SEO is a complex but essential strategy for businesses managing multiple domains or subdomains. It’s not just about optimizing each site in isolation – it’s about creating a unified approach that ensures all domains work together to boost rankings and conversions. By building a cohesive digital presence, multi-site SEO helps businesses target different audiences, … Read more
Mastering effective ad copy is crucial for achieving success with Google Ads. Yet, the PPC landscape can make it challenging to discern which optimization techniques truly yield results. Although various perspectives exist on optimizing ads, few are substantiated by comprehensive data. A recent study from Optmyzr attempted to address this. The goal isn’t to promote … Read more
Want to get rid of that sinking feeling of looking with envy at the high review volumes and star ratings of your top local competitors? You already know that both review count and ratings are contributing to these brands’ dominance in Google’s Packs and Maps. Today, I’ll share some good news that could help the … Read more
![B2B Leadership Series: Holistic Marketing Strategies That Drive Revenue [SaaS Case Study]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/09/B2B-Leadership-Series-Holistic-Marketing-Strategies-That-Drive-Revenue-SaaS.png "B2B Leadership Series: Holistic Marketing Strategies That Drive Revenue [SaaS")
Brands are seeing success driving quality pipeline and revenue growth. It’s all about building an intentional customer journey, aligning sales + marketing, plus measuring ROI. Check out this executive panel on-demand, as we show you how we do it. With Ryann Hogan, senior demand generation manager at CallRail, and our very own Heather Campbell and … Read more
A study by the Data Provenance Initiative, a collective of independent and academic researchers dedicated to data transparency, reveals a mismatch between ChatGPT’s training data and its typical use cases. The study, which analyzed 14,000 web domains, found that ChatGPT’s training data primarily consists of news articles, encyclopedias, and social media content. However, the most … Read more
![Google's AI Overviews Ditch Reddit, Embrace YouTube [Study]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/08/Googles-AI-Overviews-Ditch-Reddit-Embrace-YouTube-Study.jpeg "Google's AI Overviews Ditch Reddit, Embrace YouTube [Study]")
A new study by SEO software company SE Ranking has analyzed the sources and links used in Google’s AI-generated search overviews. The research, which examined over 100,000 keywords across 20 niches, offers insights into how these AI-powered snippets are constructed and what types of sources they prioritize. Key Findings Length & Sources The study found … Read more
Google’s AI Overviews rarely appear in trending news searches, study finds. Health queries most affected. AI Overviews appear in only 3.9% of trending news searches. Health-related queries are most likely to trigger AI Overviews. Hard news topics rarely generate AI Overviews. Source link
A new study finds that despite concerns about AI in online services, users are more satisfied with search engines and social media platforms than before. The American Customer Satisfaction Index (ACSI) conducted its annual survey of search and social media users, finding that satisfaction has either held steady or improved. This comes at a time … Read more
The most recent Helpful Content Update (HCU) concluded with the Google March core update, which finished rolling out on April 19, 2024. The updates integrated the helpful content system into the core algorithm. To investigate changes in Google’s ranking of webpages, data scientists at WLDM and ClickStream partnered with Surfer SEO, which pulled data based on … Read more
A recent study by the digital marketing agency Amsive documented a notable change in Google’s search results rankings over the last year. The study found that Google is surfacing more ecommerce websites and sites featuring user-generated content while reducing the visibility of product review and affiliate marketing sites. Here’s a look at the findings and … Read more
