![Surprising Review Stats To Feed Your Local Strategy [Study]](https://nicheplrnewsletter.com/news/wp-content/uploads/2025/02/Surprising-Review-Stats-To-Feed-Your-Local-Strategy-Study.png "Surprising Review Stats To Feed Your Local Strategy [Study]")
If you’ve already walked a long mile in your local SEO shoes, chances are you have plenty of lived experiences that allow you to predict some of the responses to large-scale local business review surveys. It’s affirming to see, for example, that 85% of our respondents place a degree of trust in local business reviews, … Read more
BBC study finds leading AI chatbots consistently distort news content, raising concerns about information accuracy and trust. AI chatbots are getting news wrong more often than right. Trusted brands like BBC are losing control of their content. The problem is industry-wide, affecting all major AI platforms. The problem is industry-wide, affecting all major AI platforms. … Read more
I have repeatedly made the claim that AI chatbot traffic converts better than search engine traffic. My thinking was that ChatGPT or Perplexity users go through evaluation and exploration cycles (remember the Messy Middle) faster and are closer to a purchase intent when they click on an outgoing link.* But I couldn’t prove it at … Read more
Study shows Americans trust AI more than social media, with young men expressing the highest confidence. A study from Rutgers University finds trust in AI is higher than trust in social media. Younger, male, and educated populations show the most trust in AI. Most prefer human-created content over AI-generated material, especially in journalism. Source link
Discover the key findings from a Ziff Davis study on LLM training data and how it can help you improve your efforts to rank for generative search features. Source link
There’s a lot you can do to boost your chances of success on social media — optimize your content for engagement, find your perfect posting times, master the art of thumb-stopping hooks… But even these smart tactics don’t guarantee success. Few things do when it comes to navigating social media algorithms and ever-changing audience behavior. … Read more
![Does Google Favor UGC? Reddit Leads In Search Growth [STUDY]](https://nicheplrnewsletter.com/news/wp-content/uploads/2025/01/Does-Google-Favor-UGC-Reddit-Leads-In-Search-Growth-STUDY.jpg "Does Google Favor UGC? Reddit Leads In Search Growth [STUDY]")
This past year was a big one for SEO, with major changes in how Google ranks content. According to SISTRIX’s latest IndexWatch report, the year’s biggest winners were platforms focused on user-generated content (UGC), AI-powered tools, and large ecommerce brands. Reddit emerged as the leader among standout performers, but its dominance raises questions about Google’s … Read more
We turned our standard nurture email flow into an AI-driven conversion powerhouse. Here’s what we did, what worked (and what didn’t), and what we learned along the way. When our marketing team began discussing how to strategically incorporate AI into our workflows, we knew we wanted big results. But here’s the thing about big results: … Read more
A new Google-Ipsos report shows AI adoption is increasing globally, especially in emerging markets. However, the study reveals challenges like regional divides, gender disparities, and slower adoption in developed countries. Critics, including Nate Hake, founder of Travel Lemming, point out how Google overlooks these challenges in its report coverage. Takeaways of Google’s AI Ipsos survey … Read more
![How Long Should An SEO Migration Take? [Study Updated]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/12/How-Long-Should-An-SEO-Migration-Take-Study-Updated.png "How Long Should An SEO Migration Take? [Study Updated]")
Website migrations, specifically domain migrations, are often seen as one of the more complex parts of SEO. They are becoming increasingly more common as businesses are consolidating websites and assets to reduce costs and consolidate efforts as more channels and platforms come into play. As SEO professionals, we are tasked with mitigating as many risks … Read more
A new study by Previsible reveals significant changes in search behavior, with AI language models (LLMs) gaining traction as referral traffic sources. The analysis of over 30 websites shows Perplexity and ChatGPT emerging as alternatives to traditional search engines. David Bell, co-founder of Previsible, believes this indicates Google’s growth is at a standstill: “Google is … Read more
A report released by Vercel highlights the growing impact of AI bots in web crawling. OpenAI’s GPTBot and Anthropic’s Claude generate nearly 1 billion requests monthly across Vercel’s network. The data indicates that GPTBot made 569 million requests in the past month, while Claude accounted for 370 million. Additionally, PerplexityBot contributed 24.4 million fetches, and … Read more
A new study shows that Google’s AI Overviews appear in nearly half of all search results and take up to 48% of mobile screen space. Conducted by Botify and DemandSphere, the research analyzed over 120,000 keywords across 22 websites. The study, conducted between August and September, finds that traditional SEO metrics like click-through rates may … Read more
Brand traffic converts at a higher rate, has better organic click-through-rates, and seems to have a positive impact on non-brand organic ranking. But building your brand on the SERPs is time consuming… What if you could increase your brand search volume and do it in months, instead of years? Watch on-demand as we analyze 3 … Read more
![Structured Data In 2024: Key Patterns Reveal The Future Of AI Discovery [Data Study]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/12/Structured-Data-In-2024-Key-Patterns-Reveal-The-Future-Of.png "Structured Data In 2024: Key Patterns Reveal The Future Of")
The structured data landscape has undergone significant transformation in 2024, driven by the rise of AI-powered search, the growing importance of machine-readable content, and the need to ground large language models in factual data. According to the latest HTTP Archive’s Web Almanac, analyzing structured data across 16.9 million websites reveals a clear shift from traditional … Read more
OpenAI’s ChatGPT Search is struggling to accurately cite news publishers, according to a study by Columbia University’s Tow Center for Digital Journalism. The report found frequent misquotes and incorrect attributions, raising concerns among publishers about brand visibility and control over their content. Additionally, the findings challenge OpenAI’s commitment to responsible AI development in journalism. Background … Read more
LinkedIn’s push into video content is showing results, according to new research by marketing expert Caroline Giegerich. Her analysis, published in Adweek, tests LinkedIn’s claim that video gets five times the engagement of text posts. She writes: “Curious to test LinkedIn’s claim that videos receive five times more engagement, I wanted to see if the … Read more
A recent investigation finds that Google’s Featured Snippets may display conflicting information from the same source material, depending on how users phrase their search queries. This raises concerns about the search engine’s ability to interpret content accurately. Sarah Presch, director at Dragon Metrics, discovered that Google’s Featured Snippets pull opposing statements from the same articles … Read more
