As a marketer, you want to improve your website’s performance and drive more conversions. In many cases, A/B testing could be the answer. By comparing two versions of a webpage, you can determine which one is more effective at achieving your goals. In this article, we’ll walk you through the steps to set up A/B … Read more
When marketers like us create landing pages, write email copy, or design call-to-action buttons, it can be tempting to use our intuition to predict what will make people click and connect. However, you’re much better off conducting A/B testing than basing marketing decisions off of a “feeling,” as this can be detrimental to your results. … Read more
Whether you’re looking to increase revenue, sign-ups, social shares, or engagement, A/B testing and optimization can help you get there. But for many marketers out there, the tough part about A/B testing is often finding the right test to drive the biggest impact — especially when you’re just getting started. So, what’s the recipe for … Read more
Facebook offers many ways to test the performance of your Facebook ads before they go live. One of the most popular tools Facebook offers is A/B testing, which allows you to find out which imagery and copy resonates most with your audience. Here, let’s dive into how you can A/B test your marketing ads on … Read more
Do you remember your first A/B test you ran? I do. (Nerdy, I know.) I felt simultaneously thrilled and terrified because I knew I had to actually use some of what I learned in college for my job. There were some aspects of A/B testing I still remembered — for instance, I knew you need … Read more
