Interaction to Next Paint (INP) is a new Core Web Vital metric focused on responsiveness that is scheduled to replace First Input Delay on March 4, 2023. Optimizing for INP is easier with the right tools to monitor and track it. What Is Interaction to Next Paint (INP)? INP measures the amount of time a … Read more
As part of your Facebook marketing strategy, a consistent publishing schedule is essential. Without the help of social media scheduling tools, that means you have to remember to go online each day (sometimes even multiple times a day) to manually publish your content. Nowadays, there are much more efficient ways to publish and schedule social … Read more
This post was sponsored by Ahrefs. The opinions expressed in this article are the sponsor’s own. With generative AI and constant Google algorithm changes, how can you shift your strategy quickly enough to keep up? How do you stay on top of the latest SEO trends, while maximizing your site performance? 2023 has forced SEO … Read more
Determining which of your marketing efforts are driving conversions and sales can be challenging — but it’s critical if you want to increase ROI, revenue, brand awareness, conversions, campaign success, and more. That’s why marketing attribution software is so important. In this blog post, we’ll explain what marketing attribution software is and why these tools … Read more
Microsoft is announcing the launch of its Retail Media Creative Studio, a platform designed to support the creation of digital advertising content for retailers. The new platform leverages generative AI to allow easy and customized banner ad creation in seconds. The launch comes as retail media is projected to become a $100 billion industry by … Read more
I’ve seen it all — from pay-per-click (PPC) ads that had me clicking through before I knew it to campaigns that couldn’t stick the landing. If I could offer one piece of advice to companies creating ads, it’s this: Don’t wing it. Use PPC tools and software to understand ad performance and adapt as necessary. … Read more
There’s no place like the inbox. 41% of marketers say that email is their most effective marketing channel, and it kind of leaves other channels in the dust. The runner-up, social media, got just 16% of votes. Part of the reason marketers love email is the ROI—organizations get an average of $36 back for every … Read more
Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on significant events, fundamentals, actionable strategies, and thought leader opinions. 2023 has been quite eventful in the SEO industry and our contributors produced some outstanding articles to keep pace and … Read more
Tracking social media engagement across a bunch of different networks can be tricky. But those likes, comments and shares are invaluable to your brand. According to The 2023 State of Social Media Report, 91% of business leaders agree that their company’s success will depend on how effectively it can use social data and insights to … Read more
TikTok is a fun and addictive app that lets you create and share short videos with millions of users worldwide. You can use various effects, filters, stickers, music, and more to make your videos more entertaining and engaging. However, one thing that may bother you when you download or save TikTok videos: is the watermark. … Read more
In 2023, AI became a part of the user interfaces of top search engines, social media networks, advertising platforms, productivity software, and SEO tools. After a year of non-stop breaking news about generative AI research, large language models (LLMs), stealth AI startups, GPT wrappers, and AI integrations, it may be hard to determine which solution … Read more
Google recently launched a new design for Labs with 12 artificial intelligence (AI) experiments, tools, and projects, showcasing a commitment to advancing AI technology. Screenshot from Labs.Google, December 2023 This redesign highlights a dozen AI products that could transform how AI is in most workflows and organizations. From search to productivity, here are the AI … Read more
![A Guide to Integrating AI Tools in Your Marketing Processes [New Data + Expert Tips]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/12/64_Small-Business-Marketing-Strategy.pngkeepProtocol.png "A Guide to Integrating AI Tools in Your Marketing Processes")
As I sit here wrapping up this blog post, I’ve gotten stuck trying to come up with a snazzy, but concise, title. So I turned to HubSpot’s AI Blog Writer for suggestions, prompting it with the command to generate headline ideas for a blog post about integrating AI tools into marketing processes. This is just … Read more
Meta came up with a preview of its generative AI Audio project, Audiobox, last month. This month, the platform conducts a live testing of Audiobox with new AI audio-generation tools. The demo of the project is now available publicly. So, you can use the demo version to generate customized audio. The audio will be based … Read more
It’s 2023, and artificial intelligence (AI) is everywhere. From generative AI tools like ChatGPT to coding assistants like GitHub Copilot, the potential of AI is top of mind for almost everyone in the digital landscape. However, evaluating its use requires a judicious approach, to say the least. Read on as we dive into key aspects … Read more
The year 2023 has been a year of massive growth for LinkedIn Newsletters. If we do a year-over-year comparison, we will see that the subscriptions have become triple this year. This evolution in the Newsletters has significantly contributed to the growth of the overall subscription of the LinkedIn platform. Today, this platform has more than … Read more
Hey there, Amazon sellers! Let’s cut to the chase. You know it, I know it – the Amazon marketplace? It’s like a crowded New York street, sellers elbowing for space, each trying to shout louder than the next. But here’s the deal: AI’s not just another buzzword; it’s the secret sauce you’re missing. In this … Read more
Like many others, I get dozens of emails a day. If the subject line’s irrelevant to my interests, I’m scrolling by and ignoring it. Or, worse, I might click on an email and hit the unsubscribe button after deciding it wasn’t worth my time. If you’re a marketer, you want to avoid scrolling and unsubscribes … Read more
