![3 Consumer Behavior Predictions for 2023 [State of Consumer Trends Data]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/04/consumer-purchasing-product-off-social-media-platforms-similar-to-consumer-behavior-predictions.jpgkeepProtocol.jpeg "3 Consumer Behavior Predictions for 2023 [State of Consumer Trends")
Every year, consumers spend differently than the year before. This is because their preferences are evolving, their priorities are shifting, and their behaviors aren’t quite how they were before. So how are marketers supposed to meet their expectations in the new year? By making data-informed predictions. To help marketers and business professionals prepare for the … Read more
Feeling pressure to continue delivering results, despite lower budgets and bandwidth in 2023? Wouldn’t it be faster to know what’s working and what’s not, so you can craft a strategy with less cost for experimentation and more results? It can be challenging to know which marketing channels to prioritize for maximum ROI. So, if you’re … Read more
![The State of Consumer Trends [How Data from 600+ Consumers Shifted Since 2022]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/03/consumer-trends-2023-1.pngkeepProtocol.png "The State of Consumer Trends [How Data from 600+ Consumers")
As the world constantly changes, it can be hard to stay up to date with ever evolving consumer behaviors, preferences, and trends. But, as marketers, knowing your buyer persona — and what motivates them — is absolutely vital. To help both marketers and business professionals alike, we conducted a bi-annual survey of 600+ U.S. adults … Read more
Over the past few years, technology has evolved and accelerated, making it harder to stay up-to-date with current best practices. However, knowing which trends are driving these changes can empower you to stay one step ahead of your peers – taking your career and technical understanding further. As we proceed into 2023, it’s time to … Read more
![The State of Content Marketing in 2023 [Stats & Trends to Watch]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/03/the-state-of-content-marketing-2023.jpgkeepProtocol.jpeg "The State of Content Marketing in 2023 [Stats & Trends")
As a marketer, leveraging Content marketing in your strategy means planning, creating, and sharing content to attract and delight your target audience. An engaging content marketing strategy generates brand awareness, convinces customers to take action, and drives revenue. Content marketing encompasses many types of platforms, channels, and types of media — such as social media, … Read more
Did you know that the compound annual growth rate in the digital marketing industry is projected to be 13.9% until 2026? The market is expected to reach $786.2 billion by that time frame. This shows the importance of staying on top of new developments and adapting strategies accordingly — especially if digital marketers want to … Read more
Web design is an important part of any marketer’s 2023 plan. Your website houses the information your customers need to learn about your product and make a purchase. Regularly updating your website with cutting-edge web design trends can help your business stand out in crowded cyberspace. Experimental navigation, scrolling effects, and kinetic typography are just … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! In many B2B organizations there hasn’t been a traditional marketing function. The public relations or communications team may handle corporate branding, for example, while regional marketing or business-unit level marketing generates demand and handles product … Read more
Welcome to our new monthly blog series where I, your humble Senior Community Evangelist, recap our latest Litmus Talks and note key takeaways (and offer a few thoughts of my own) to occupy your precious brain space. This month, I’m sharing my thoughts on email marketing and design trends submitted by email geeks for “Email … Read more
What email design trends and best practices do we see on the horizon this year? In our recent Litmus Talks “Email Marketing Trends in Focus for 2023” we spoke with experts Anne Tomlin (Owner, Emails Ya’ll), Aaron Beatty (Director of Digital Engagement, Attain Partners), and our very own email team Hannah Tiner (Email Design and … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! Brands took some incredible journeys in 2022. Miller Lite opened a bar in the metaverse, Whole Foods dabbled in accepting Bitcoin, and Nike created a Web3 shoe and apparel store. But in the face of … Read more
When it comes to Q4, Halloween isn’t the only spooky thing haunting marketers. In fact, the most intimidating part of Q4 is the pressure to end the year with great results, while also taking on immense annual planning to start the new year off right. And, on top of the normal stressors of Q4, businesses … Read more
The recent turn of events has digitized business operations throughout the world. Business leaders from various industries are using technology to run their commercial ventures. Businesses are extensively leveraging digital marketing to up their game. With the increasing advancements in this area, it is evident that this trend will continue to thrive as we move … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! Marketers don’t need to be told how difficult it is to stand out in their industries. Cutting through the noise to ensure your company is leading the conversation is an uphill battle for a lot … Read more
As a small business owner, I understand the pains of trying to do it all—especially on social media. My company, The Creative Exchange (TCE), has helped direct-to-consumer startups and businesses take advantage of the latest trends in social media marketing. From mastering TikTok to unearthing old channels, TCE has been able to drive strategies that … Read more
Knowing how to stay up to date with TikTok trends has helped me tremendously as a business coach, and I recommend this to all female coaches. By now, you will agree that TikTok is one of the best and most profitable social media platforms for digital marketing, and staying updated on trends is a great … Read more
A new report from Semrush reveals searches related to small businesses, particularly ‘opening’ a small business, are on the rise. The report details the business categories and specific search queries gaining traction and offers insight into what areas of marketing businesses are investing in. Data in the report is based on the keyword and search … Read more
What’s trending in the world of email in 2022 so far? Read on to dive into trends in email marketing that we’ve seen (and what we think is here to stay). Trends in email marketing Email remains a dominant channel for marketers, consumers, and the overall success of a business. 41% of respondents in our … Read more
