Google has announced a new update to its search algorithm to reduce spam results for users worldwide. The October 2023 Spam Update targets cloaking, hacked, auto-generated, and scraped spam content in multiple languages, including Turkish, Vietnamese, Indonesian, Hindi, Chinese, and others. According to Google, the update was prompted by feedback from its community members who … Read more
Google has completed the September 2023 Helpful Content Update rollout, which began on September 14 and ended on September 28. Google says this update includes an improved classifier and brings several significant changes to the Helpful Content System, designed by Google to promote people-first content and demote content written for search engines. Google’s Helpful Content … Read more
Google announced the September 2023 Helpful Content Update that is expected to finish rolling out in two weeks. The update appears to loosens up on machine generated content while warning about 3rd party content hosted on websites or their subdomains. Google also added additional guidance to their Helpful Content System documentation with new advice on … Read more
Find out what next steps website owners should take now the Google Search August 2023 core update is complete. Google has fully rolled out its August 2023 Core Update, affecting search rankings across multiple sectors. In addition to a core update in March, Google released two review updates in February and April earlier this year. … Read more
Around August 18, just prior to the August Core Update announcement, MozCast recorded extremely high temperatures, peaking at 127°F. This stood out even compared to August’s unusually high ranking-volatility and the Core Update itself (so far). While it’s easy to lump this volatility into the August Core Update, we recorded a distinct and probably unrelated … Read more
Google announced the launch of the August 2023 core update. The company stated that it will update its ranking release history page once the update’s rollout is complete. Google regularly releases core updates to ensure people always get the most helpful and reliable results. While core updates aren’t designed to target specific sites or pages, … Read more
Explore new features in the latest Threads app update, including a list of your likes, rel=me support, and alt text for images. Instagram’s Threads has introduced six new features in the latest app update. Users can now easily see all the Threads posts they’ve liked by accessing a specific option in settings. Added support for … Read more
OpenAI recently updated its official ChatGPT app, expanding access to Custom Instructions to iOS devices. Screenshot from ChatGPT iOS app, August 2023 Announced in July, the feature allows users to better control ChatGPT’s responses by setting personalized instructions to memory. Custom Instructions will save significant time for those who use ChatGPT to complete repetitive tasks. … Read more
As AI technology plays an increasingly significant role in advertising, Google recognizes that brands need more control over where their ads appear. To address that challenge, Google Ads is launching two new options: Brand restrictions for broad match keywords in Search campaigns Brand exclusions in Performance Max campaigns. Brand Restrictions In Search Campaigns Broad keyword … Read more
In case you missed it, Google Ads announced significant changes to its trademark policy. On Thursday, Google emailed advertisers who currently have a trademark complaint on file with Google about the upcoming policy updates. Since the email announcement went out to select advertisers with an active complaint on file, Kirk Williams took to Twitter to … Read more
Microsoft Advertising details several important updates and expansions in its June product roundup. The new tools and features aim to enhance website performance analytics, improve cross-device conversion tracking, expand into new global markets, and integrate more seamlessly with other platforms. Introducing Universal Event Tracking Insights This month’s standout news is the introduction of Universal Event … Read more
A recent WordPress security update featuring multiple security fixes is also causing some sites to stop functioning, causing one developer to exclaim, “This is chaos!!” The update removed a key functionality that caused numerous plugins to stop working on site that use the WordPress blocks system. Affected plugins ranged from forms to sliders to breadcrumbs. … Read more
At the annual Google I/O developer conference, the tech giant announced forthcoming changes to its helpful content system. This update aims to enhance the search engine’s ability to identify content created from a personal or expert point of view, thus improving the search experience for users. Enhancing Search Results With Unique Expertise The helpful content … Read more
Google’s April 2023 reviews update has finished rolling out on April 25, 2023, bringing to an end what seemed like a fairly significant update to many publishers who were affected. Any anecdotal search ranking fluctuations seen after that date should be assumed to be a part of the daily ranking churn. The announcement was issued … Read more
Google released the Google April 2023 Reviews Update today, April 12, 2023 at noon EST (9 AM PDT). This update leans heavily on signals of experience. Google’s April 2023 Product Review Update is accompanied by a new Google Search Central documentation that offers direction to the kind of content that Google’s Reviews System Algorithm may … Read more
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Newer isn’t always better. At least that was the consensus among New Yorkers after the Partnership for New York rolled out its new logo for New York City last month. The “We … Read more
Google’s official algorithm updates often present unique opportunities. Knowing that Google has made an algorithmic change can present the chance to better understand the search ecosystem. (That’s not to minimize the stress that can come with an algorithm update.) Simply put, these moments can, at times, help to illuminate “what’s changed” for SEO. What is … Read more
Google confirms the March 2023 core algorithm update is now rolling out. Here’s what you need to know. Core algorithm updates can impact search rankings, making it crucial for SEOs and website owners to stay informed and adapt strategies. Monitor site metrics, focus on quality content, and optimize technical aspects to maintain a strong presence … Read more
