YouTube Lets Channels Boost Shorts Videos

YouTube Lets Channels Boost Shorts Videos

YouTube introduces the ability to promote Shorts videos, letting channels get short-form content in front of more viewers. YouTube now lets creators promote Shorts. Promoted Shorts target viewers likely to engage with the creator’s channel. This makes it easy to boost Shorts without a full Google Ads campaign. Source link

Why You Should Leverage Interactive Videos [Data from 500+ Marketers]

Why You Should Leverage Interactive Videos [Data from 500+ Marketers]

When it comes to video, we marketers often focus the conversation on short-form video — no surprise, given this can be the most engaging format. Regardless of length, for me personally, some of the most impactful marketing content I’ve seen has been in interactive videos. Even though the medium can be traced back to the … Read more

Silent But Mighty: How Soundless Videos Are Winning Social Media [+ 2025 Data]

Silent But Mighty: How Soundless Videos Are Winning Social Media [+ 2025 Data]

You’ve just created the perfect video. The music hits at all the right moments, your voiceover is crisp, and that trending sound bite? Chef’s kiss. But here’s the plot twist – most of your audience will never hear any of it. Welcome to the reality of modern content consumption, where your masterpiece is more likely … Read more

Viral Video Marketing: 9 of My Favorite Viral Marketing Videos

Viral Video Marketing: 9 of My Favorite Viral Marketing Videos

Creating a viral marketing video isn‘t easy, but it isn’t impossible. Furthermore, viral video marketing doesn’t always require a big-budget video since more and more consumers are starting to value authenticity over staged content. If you want to go viral in 2025 but aren‘t sure how, you’ve come to the right blog. Here are some … Read more

How To Make Engaging Videos: 6 Psychology-Backed Hacks

How To Make Engaging Videos: 6 Psychology-Backed Hacks

What do you think makes for an engaging video? I used to think that any video under 10 minutes couldn’t offer real value or be truly engaging. Short videos? Those were for people with short attention spans. Then, I stumbled upon a four-minute video about productivity hacks. I almost scrolled past it, but something about … Read more

13 Tips for Creating Videos for Instagram Like the Brands You Love [+ Examples]

13 Tips for Creating Videos for Instagram Like the Brands You Love [+ Examples]

Creating videos for Instagram has to be one of my favorite marketing tasks. From in-feed videos to Reels, Instagram Live, and Stories, marketers like you and me have so many fun opportunities to get creative and to make things even better — they actually work. According to recent HubSpot Research, marketers rate Instagram the #1 … Read more

8 Out Of 10 TikTok Videos By Brands Fail To Capture Attention

8 Out Of 10 TikTok Videos By Brands Fail To Capture Attention

Despite TikTok’s increasing importance to marketers, the majority of brands are not getting it right, and their videos on the social media platform are under-performing. According to new research, 84% of the video content released by brands on TikTok fails to generate strong positive emotions, capture attention, or enhance brand recall. The mini-study conducted by DAIVID, … Read more

13 YouTube Description Templates That Have Helped Our Videos Go Viral

13 YouTube Description Templates That Have Helped Our Videos Go Viral

With 2.5 billion active users, YouTube is an undeniably important channel for your marketing efforts. Knowing how to optimize your YouTube channel can help you increase your chances of discoverability and reach more people. As both a YouTuber and HubSpot‘s resident creator economy expert, I know a lot about YouTube and how to go viral … Read more

YouTube Tests Crowdsourced Annotations For Videos

YouTube Tests Crowdsourced Annotations For Videos

YouTube is piloting a new experimental feature allowing users to add contextual notes to videos to provide supplemental information. The “Video Context Notes” feature, currently being tested on mobile in the United States for English language videos, allows invited contributors to write short annotations. Screenshot from: blog.youtube.com, June 2024. In its announcement, YouTube describes how … Read more

The Psychology of Short-Form Content: Why We Love Bite-Sized Videos

The Psychology of Short-Form Content: Why We Love Bite-Sized Videos

Let me tell you the most challenging part of my job. Often, I will delete TikTok and Instagram from my phone because I can’t help but waste time endlessly scrolling through these apps, watching dozens of short-form videos in one sitting. Then, like clockwork, I redownload these apps because I must write about them for … Read more

How To Optimize Videos For Social Media

How To Optimize Videos For Social Media

Videos have ascended to become a cornerstone of social media content, offering an unparalleled medium to engage, inform, and entertain a global audience. Yet, the sheer volume of video content shared across platforms daily makes it increasingly challenging to capture the attention of your intended audience. To navigate this saturated landscape, creators and marketers must … Read more

How To Create Videos For Twitter Fast

How To Create Videos For Twitter Fast

As a content creator on Twitter/X in 2024, mastering the art of creating engaging videos quickly is essential for capturing your audience’s attention and driving engagement. With the right tools and strategies, you can transform your ideas into captivating video content in no time. In this article, we’ll explore the best practices and tools for … Read more

The Hustle's YouTube Team Tells Us Their Favorite Short-Form Videos of 2023

The Hustle's YouTube Team Tells Us Their Favorite Short-Form Videos of 2023

2024 is here, and I want to look back on some of the previous year‘s short-form videos with the creatives behind The Hustle’s YouTube team. Why, you may ask? Short-form videos will remain key to many marketing campaigns this year. In fact, 31% of the 1,400 marketers in our most recent survey say short-form videos … Read more

The 15-Second Revolution: Short Videos Are Redefining Marketing

The 15-Second Revolution: Short Videos Are Redefining Marketing

A recent report from Munch analyzes the growing importance of short-form video marketing in 2024. As video content has become more prevalent on social media and advertising platforms, video marketing has evolved from an optional tactic to a critical strategy for companies of all sizes. The report offers valuable insights into how the landscape of … Read more

How To See Your Likes On Instagram Photos And Videos? [2024 Guide]

How To See Your Likes On Instagram Photos And Videos? [2024 Guide]

Instagram is one of the world’s most popular social media platforms, with over 2 billion monthly active users. It allows you to share your photos and videos with your followers and discover new content from other users. One of the features that makes Instagram so engaging is the ability to like and comment on other … Read more

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