SEO Vs. PPC: What’s The Best Strategy For Your Business?

SEO Vs. PPC: What’s The Best Strategy For Your Business?

Both SEO and PPC are essential components of digital marketing, yet they operate in entirely different ways. One delivers instant visibility and quick results, while the other builds long-term authority and organic traffic. But, when budgets are tight, and results need to be justified to the board, which channel deserves more attention? The answer isn’t … Read more

SEO Vs. PPC: What’s The Best Strategy For Your Business?

SEO Vs. PPC: What’s The Best Strategy For Your Business?

Both SEO and PPC are essential components of digital marketing, yet they operate in entirely different ways. One delivers instant visibility and quick results, while the other builds long-term authority and organic traffic. But, when budgets are tight, and results need to be justified to the board, which channel deserves more attention? The answer isn’t … Read more

Google’s New Domain Structure: What’s Next For Hreflang?

Google’s New Domain Structure: What’s Next For Hreflang?

Google is making a big change to its domain structure. Soon, all country-specific Google domains will redirect to Google.com. This change ties into earlier hints that Google may rely less on hreflang markup, showing how Google is changing its approach to international search. Google Consolidates Domain Structure Google announced plans to phase out country-specific domains … Read more

Google PMax: Inside The Negative Keyword Limit Increase & What’s Next

Google PMax: Inside The Negative Keyword Limit Increase & What’s Next

As Google’s Ad Product Liaison, I often share updates and insights with the community of digital advertisers and, best of all, get to hear your feedback first-hand. We heard quite a lot after our recent announcement that, after a period of beta testing, we’re rolling out negative keywords in Performance Max (PMax) campaigns with a … Read more

WordPress’s Next Phase: Mullenweg Shares What’s Ahead

WordPress’s Next Phase: Mullenweg Shares What’s Ahead

In a recent podcast interview, Matt Mullenweg shared his informal plans for ensuring the future of WordPress. He outlined several areas where WordPress is taking advantage of technological changes, including security, AI integration, and reducing technical debt. He also addressed the long-term future of WordPress leadership, emphasizing the importance of decisive vision. Mullenweg outlined four … Read more

Email Delivery vs. Email Deliverability: What’s the Difference?

Kayla Voigt

“How’s our deliverability doing? Oh, it’s really strong—we’ve seen a delivery rate of 98% for the last few email campaigns, with only a small handful of bounces.” If you’ve ever heard someone say this sentence, you’ve witnessed someone fall for the often-confused difference between email delivery rate and email deliverability. Deliverability is not the same … Read more

Bootstrapping vs. External Funding: What’s Right For You?

How to Fund Your Startup in 6 Different Ways

Trying to get your startup off the ground can be tricky, especially when you have a unique, one of a kind idea. After all, you need to pay for product creation, testing, website costs, and marketing, all before you’ve likely made a single sale! Needless to say, things can start getting expensive and fast. That’s … Read more

Google Revises Core Update Guidance: What’s Changed?

Core update text made with wooden letters on colorful background.

Google has updated its guidance on core algorithm updates, providing more detailed recommendations for impacted websites. The revised document, published alongside the August core update rollout, includes several additions and removals. New Sections Added The most significant change includes two new sections: “Check if there’s a traffic drop in Search Console” and “Assessing a large … Read more

Getty Images Updated Generative AI Pushes Boundaries Of What’s Possible

Getty Images update to generative AI model creates unprecendented opportunity to businesses and publishers

Getty Images announced an updated AI model for their image generator that generates images faster and with a higher quality. The changes benefit users of Generative AI by Getty Images and also Generative AI by iStock. Fully Licensed High Quality Images The Getty AI generated images are trained on their own content which means that … Read more

Google Ads: A Quick Guide To Every AI-Powered Ad Creative Feature (And What’s Coming Soon)

Google Ads: A Quick Guide To Every AI-Powered Ad Creative Feature (And What's Coming Soon)

I know, we can’t go two minutes without hearing “AI” – much like in the early days (years) of “mobile” and “social media.” In these early days of the generative AI era, creatives is an area where we’re seeing rapid development for advertisers. We saw this at Google Marketing Live this year, too, with new … Read more

Reddit Post Ranks On Google In 5 Minutes – What’s Going On?

Google apparently ranks Reddit posts within minutes

Google’s Danny Sullivan disputed the assertions made in a Reddit discussion that Google is showing a preference for Reddit in the search results. But a Redditor’s example proves that it’s possible for a Reddit post to rank in the top ten of the search results within minutes and to actually improve rankings to position #2 … Read more

Aifficiency: What’s Really Behind Google’s Deal With Reddit

Aifficiency: What's Really Behind Google's Deal With Reddit

Vetted.ai is one of many AI chatbots that are gaining traction in Google search. It’s not much, maybe 10,000 monthly visits, but Google found the site to be the best result for ~100 keywords. Trend: growing. Organic traffic and top 3 keywords for vetted.ai (Image Credit: Kevin Indig) A click on one of Vetted AI’s … Read more

Why Google SGE Is Stuck In Google Labs And What’s Next

Why Google SGE Is Stuck In Google Labs And What's Next

Google Search Generative Experience (SGE) was set to expire as a Google Labs experiment at the end of 2023 but its time as an experiment was quietly extended, making it clear that SGE is not coming to search in the near future. Surprisingly, letting Microsoft take the lead may have been the best perhaps unintended … Read more

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