This week’s Ask An SEO question comes from Aleksandar, who asks: “Is there a role for product Q&A for a fashion brand, which only sells its own branded products, besides the obvious question on the sales/delivery/return process?” Yes, there is absolutely a role for product Q&A, and for FAQs on collections or categories. This applies … Read more
This post was sponsored by DAC Group. The opinions expressed in this article are the sponsor’s own. To create websites and marketing campaigns that will increase conversions, you must understand what your customers need and when they need it. What inspires a prospect to connect with you or buy your product from start to finish? … Read more
Google’s Lizzi Sassman and John Mueller answered a question about Content Decay, expressing confusion over the phrase because they’d never heard of it. Turns out there’s a good reason: Content Decay is a just a new name created to make an old problem look like a new one. Googlers Never Heard Of Content Decay Google … Read more
In a recent Twitter exchange, Google’s Search Liaison, Danny Sullivan, provided insight into how the search engine handles algorithmic spam actions and ranking drops. The discussion was sparked by a website owner’s complaint about a significant traffic loss and the inability to request a manual review. Sullivan clarified that a site could be affected by … Read more
You spend countless hours editing video content to perfection, writing the perfectly optimized blog post, and putting together the absolute best resources for social media … only to realize that you still have to convince people to actually view your content. Your content could have the secrets to world peace and curing jet lag, but … Read more
Google has clarified that a business’s proximity to a searcher isn’t a primary factor in how Local Services Ads are ranked. This change reflects Google’s evolving understanding of what’s relevant to users searching for local service providers. Chris Barnard, a Local SEO Analyst at Sterling Sky, started the discussion by pointing out an update to … Read more
When dealing with outdated website content, Google has warned against using certain redirects that could be perceived as misleading to users. The advice came up during a recent episode of Google’s Search Off The Record podcast. In the episode, Search Relations team members John Mueller and Lizzi Sassman discussed strategies for managing “content decay” – … Read more
Welcome to HubSpot’s Expert Edge Series, where we interview top execs at major brands to explore their perspectives on the latest trends, challenges, and opportunities shaping the industry. “Use AI. But not too much AI … and in the right ways.” “Optimize for SEO – but it’s changing completely and irrevocably, so also optimize for other … Read more
I don’t know about you, but when I hear the word “networking,” I think of LinkedIn. LinkedIn is the world’s largest professional networking platform, with more than 1 billion users in more than 200 countries and territories worldwide. Like many of you, I’ve turned LinkedIn into my go-to digital Rolodex, connecting with colleagues past and … Read more
When I first got into search marketing (back in 2005), there used to be a Tumblr feed dedicated to poorly set up campaigns that clearly did not have quality assurance (aka QA) checks done. Dynamic keyword insertion and general broad match were the two fastest ways to end up on that page and one of … Read more
I won’t bore you with a lecture about why you need a social media content calendar. You know you do. You likely landed here because you’re looking for a social media content calendar template, a quick starting point for mapping out your content plan for the coming weeks or months. If you are on the … Read more
When singer Shay Lia showed off her vivacious dance moves during Kaytrandas’ iconic Boiler Room set in 2013, she dazzled audiences and quickly became a meme. Over a decade later, people still reminisce and rave over the viral moment. As the creator economy grows, today’s landscape resembles a dance floor. The brands are the DJs, … Read more
Many of the best business schools offer online MBAs in social media marketing programs that combine the latest digital marketing methods and the best business education. An online master’s degree in business administration program with a concentration in social media marketing needs significant dedication. Nevertheless, the knowledge and skills gained from the programs can prepare … Read more
Nowadays, companies don’t look for just employees. They want accountability to move the company forward. Therefore, you need to showcase your leadership skills to impress higher management. Trust us! There is no place better than LinkedIn where you can showcase your leadership skills to gain the attention of bigger companies. You need to communicate things … Read more
Sam Altman, CEO of OpenAI, dispelled rumors that a new search engine would be announced on Monday, May 13. Recent deals have raised the expectation that OpenAI will announce the integration of real-time content from English, Spanish, and French publications into ChatGPT, complete with links to the original sources. OpenAI Search Is Not Happening Many … Read more
Catch up on select AI news and developments from the past week or so (in no particular order): Fei-Fei Li’s Spatial Intelligence Startup: Fei-Fei Li, a leading figure in AI research, is developing a startup focused on “spatial intelligence,” which aims to enhance how AI understands and interacts with three-dimensional environments. This technology seeks to … Read more
In the digital age, artificial intelligence (AI) is revolutionizing the way we work, learn, and communicate. Among the plethora of tools available to internet users today, Chrome extensions powered by ChatGPT and AI technology stand out for their utility, flexibility, and sheer convenience. Whether you’re composing emails, writing content, or simply browsing the web, these … Read more
Discover Yagmur’s 8-stage roadmap to creating a content strategy that helps establish your business and build brand awareness. Source link
