The SEO tools you use can make or break your marketing campaigns. Fortunately, in today’s digital age, there are countless free and paid tools available to help you have a successful SEO strategy. Ubersuggest is one such tool. Learn more about what this tool is, how it can help small business owners, and how you … Read more
Giving constructive feedback can feel like walking a tightrope while juggling a pair of rabid ferrets—scary, awkward, and a wee bit dangerous. Sound familiar? Lucky for you, it doesn’t have to be this way. You can learn to give constructive feedback that’s empowering for both you and your employees—it’ll just take a bit of know-how … Read more
The secrets behind the Google algorithm and its ranking factors have been the subject of heated debate for almost a quarter of a century. For most of that time, the results were just 10 blue links, and the debate focused on inbound links and keyword density. From the vantage point of 2022, and with hindsight … Read more
Topic clusters and recommender systems can help SEO experts to build a scalable internal linking architecture. And as we know, internal linking can impact both user experience and search rankings. It’s an area we want to get right. In this article, we will use Wikipedia data to build topic clusters and recommender systems with Python … Read more
If you’re interested in going into consulting, it’s logical that you want to know what your earning potential will be. So how much do consultants make? That answer completely depends on what type of consulting you’re interested in and how much value you bring to the table. At one end of the pay spectrum, you … Read more
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Do you want more customers—and want your current customers to be happier with your service? Customer relationship management (CRM) software is designed to help with that exact goal. So why aren’t more small businesses … Read more
Properly diagnosing high bounce rates to identify areas of improvement is a useful way to increase user engagement, improve site rankings, and put more money in your pocket. There are many misconceptions about bounce rates, so let’s define what it is and explore why it’s sometimes a good thing but other times needs improvement. Google … Read more
Nearly every entrepreneur has at one time or another thought how amazing it would be to peer into the minds of their customers and get a clear picture of what they want most and what they dislike. Imagine how effective you could be with this kind of information. The good news is that it’s illegal … Read more
Google addresses whether the changing your website hosting provider to one in a new location can impact SEO and search rankings. This topic is addressed in the latest installment of the Ask Googlebot video series on YouTube. The following question is submitted to Google’s Search Advocate John Mueller: “Does migrating a website hosting location affect … Read more
Just as no 2 consultants are exactly the same, there is no brightly lit path that all consultants should follow in order to find jobs. When you choose to be a consultant, you’re embracing the autonomy and creativity that come along with it. You’re an explorer, and you need to be comfortable forging your own … Read more
WordPress security company Wordfence issued an advisory that recommended being vigilant for an increase in hacking activity after Russian attack on Ukraine and offered tips to help prevent becoming a victim to state sponsored cyber attacks. Additionally the United States Government Cybersecurity & Infrastructure Security Agency (CISA) just updated their Shield’s Up web page adding … Read more
Backend development is perhaps the most complex aspect of software projects. It involves immense technicalities and requires attention to detail. You cannot rely on just any developer to handle the backend of your application. Even the smallest flaw or error can disrupt all the hard work. Your development team can deliver to your expectations despite … Read more
Is there anything in this world more satisfying than a good, old-fashioned assumption? Someone asks you a question that you have no business answering, yet a response just tumbles out of your mouth. Most of us have probably made multiple assumptions today about benign things like the weather, which team will win a sporting event, … Read more
We’ve been talking with search industry pros and innovators about persistent challenges, trending opportunities, and the technologies people and companies are using to stay relevant in competitive search results. One trend driving massive advancements in search technology is the shift from keywords to data that better represents the meaning of the query, and what’s known … Read more
You won’t believe me as I spill the beans with these crazy Snapchat statistics. But, after reading them, I am sure you will add Snapchat marketing to your marketing campaigns. Snapchat, a photo and video-based social networking platform targeting a younger demographic, has increased its stock value by 350 percent from 2020 to 2021. Furthermore, … Read more
For simple user queries, a search engine can reliably find the correct content using keyword matching alone. A “red toaster” query pulls up all of the products with “toaster” in the title or description, and red in the color attribute. Add synonyms like maroon for red, and you can match even more toasters. But things … Read more
Setting up a brand-new website is equally exciting and overwhelming. It’s a non-negotiable part of any modern-day business, but where do you start? Where do you end? Should it be on WordPress? What about Squarespace or Shopify? How do you ensure it’s responsive? So. Many. Questions. Fortunately for you, it’s never been easier to get … Read more
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. E-commerce is booming. Not only did the global pandemic cause a surge in online shopping, but e-commerce has been steadily growing for years as more and more consumers shift their spending to digital channels. … Read more
