Last year, Kickdynamic released their latest innovation – product recommendations for email. Powered by their revolutionary AI prediction engine, Kickdynamic can create countless personalized emails from on-site behavioral data. Brands are able to seamlessly track on-site activity and use the data immediately to provide personalized product recommendations in email. Most viewed, most purchased, individual recommendations … Read more
When I started selling candles on Etsy in 2013, I thought it would be a fun hobby on the side of my work as a graphic designer. I could never have imagined where my company, Brooklyn Candle Studio, would be today: producing over 500,000 candles a year in an 11,000 square foot space with 20 … Read more
For the first time since we started analyzing the gender pay gap at Buffer, our unadjusted gender pay gap is below one percent. Although this number will certainly fluctuate with team changes, we’re proud and happy to see this progress. ❤️ As a reminder, unadjusted means that we are comparing all salaries across Buffer. Adjusted … Read more
It’s impossible to connect with a crowd of faceless nobodies. You have to know whom you’re marketing to if you want your marketing to be effective. Audience analysis can help. Here’s how to get started. Read the full article at MarketingProfs
You might think your website gives a peak user experience. But have you considered all your potential customers? Accessibility solutions can open the door for people who might otherwise be unable to fully use your site–and it’s good for business, too. Read the full article at MarketingProfs Source link
A manufacturing execution system (MES) is the basis for almost every smart manufacturing, Industry 4.0, and digital project in the 21st Century. A manufacturing execution system (MES) is the basis for almost every smart manufacturing, Industry 4.0, and digital transformation project since it is a cornerstone of the fourth industrial revolution. And it offers enhanced … Read more
Does it seem harder to attract new customers lately? Ecommerce is filled with so many incredible opportunities, yet there is so much competition. The good news – we know it’s possible to thrive! Large ecommerce sites are doing it – you’ve seen the proof. Successful, large ecommerce companies approach their SEO in a way that … Read more
Are you considering a career in digital marketing or looking to improve your skills? Are you tired of finding generic SEO tips on Google and getting conflicting advice? It’s time to take your digital marketing education into your own hands. We’re excited to announce the launch of NP University on April 11th, 2022. This 10 … Read more
1. Toxic Backlinks Are From Spammy Sites Most people are smart enough to know a Nigerian prince doesn’t really want to give them $10 million, but are you just as smart when it comes to noticing spammy backlinks? There are entire websites dedicated to selling illegal or irrelevant products and these sites are usually packed … Read more
I buy companies, and I start by identifying what offer is going to be ideal to increase cash flow and have the company pay for itself. 4 Types of Offers Every Company Should Have (at a minimum) Four different offers at four different price points. 1) Free Community with Highly Desirable Free Content (Education) 2) … Read more
A huge part of the link building process is outreach. This is the step where you approach other websites and see if they will link to you. They may link to you for a range of reasons such as you’ve created a great piece of content or you’ve told them about a broken link and … Read more
There are nearly 8 billion people in the world—and 4.66 billion of them use the internet. Not every website can make money from international audiences, but if yours has the potential, then international SEO can significantly boost your reach. After all, there are tens of millions of people out there looking for content just like … Read more
Starting and running a business is undoubtedly one of the most stressful things you can do. Whether you’re at the early stages or further along your journey, the pressure is always on. And on top of this, there’s the constant uncertainty you have to deal with. It can be stressful and lonely to deal with … Read more
What if we said you could use the power of search intent for more than just getting visitors to your site? Traditional search intent tells us how people are searching on Google – but it can also tell you how users are searching on your site and what they want to do now that they … Read more
Diversity, equity, and inclusion are major priorities for organizations in 2022. But DEI has to be more than just a buzz term – and it needs to happen at every level of the organization, starting at the top. McKinsey finds that those companies in the top quartile for gender diversity on executive teams are 25% … Read more
Today’s Ask an SEO question comes from Aswin from Silver Spring, USA, who asks: “Hi, I am a beginner SEO with basic knowledge. I am doing SEO for a startup car rentals company. I thought I should start with off-page SEO rather than on-page and started trying to acquire backlinks. However because the company is … Read more
Anyone who has done SEO for a period of time has heard the myth of Google’s 200+ ranking factors. To be fair, the 200 number may have been somewhat accurate, when first mentioned by former Googler Matt Cutts, over a decade ago. A lot has changed since then, and it’s unlikely that anyone knows the … Read more
Google’s John Mueller discussed various scenarios of how the page experience ranking factors did and did not influence rankings. He didn’t downplay Core Web Vitals (CWV) as a ranking factor but rather he added context for the kinds of situations where the Page Experience ranking factor makes a difference and examples of why it would … Read more
