In 2022, having an online presence for your restaurant business is essential. When looking for new places to eat, people turn to search for thousands of results at their fingertips – and the competition is fierce. If you want locals to find your restaurant while searching for places to eat in the area, you need … Read more
Today’s market looks much different than it did ten years ago. Ten years ago, paid ads were THE THING. People often took some interest in ads. People responded to ads, and people believed what was being presented to them. Now, the marketplace is oversaturated, and most ads are undesired, annoying, and consist of content people … Read more
Meta published a whitepaper containing the results of a study of 500 landing page experiences. The research provides insights that can help design better landing pages that convert at a higher rate and provide better user experiences that translates into repeat customers and referrals. A yoga company reported a 13% increase in sales by following … Read more
The software is a free and open-source front-end JavaScript library. In 2013, React.JS was established by Facebook. It is a User Interface (UI) library that is used to create and manipulate UI components. It is a package that allows developers to create highly efficient data-driven SPA apps. It is based on functional programming, relies on … Read more
Bing announced that it is changing the user agent string that identifies itself as Bingbot. Now there will be two user agents, one for desktop and another for the mobile crawler. The new user agent provides more information, including the latest version of Edge. User Agents A user agent is a message from a software … Read more
Consumer ads have ruled CTV, but with the ever-decreasing gap between home and work life, that doesn’t have to be the case. Here’s how B2B advertisers can use digital attribution to take advantage of CTV. Read the full article at MarketingProfs
SEO is often the number one source of leads. However, while most businesses understand the importance of SEO, they may not be aware of all the additional value-added benefits of enterprise SEO. Beyond a channel in its own right, SEO can benefit your bottom line across the broader organization. Departments that work with enterprise SEO … Read more
Our very own Cydney D’Costa shares knowledge we’ve gathered from years of experience and countless hours serving clients. Prove to your clients their money and business are in good hands and that you’re invested in their success by sharing these foundational metrics with them: Traffic Engagement Subscribers Customers Customer Lifetime Value Learn the right data … Read more
As a student, we are not allowed to touch smartphones while studying. This is how our parents confirm that we are getting most of our studies done. But what if we say that smartphones have become a necessity even during studies? Would you believe us? Smartphones are not only for chatting, sending, and receiving images … Read more
News sitemaps use different and unique sitemap protocols to provide more information for the news search engines. A news sitemap contains the news published in the last 48 hours. News sitemap tags include the news publication’s title, language, name, genre, publication date, keywords, and even stock tickers. How can you use these sitemaps to your … Read more
Know what every business has in common? They all have to do marketing to find customers and make money. Whether you own a brand-new startup or a decade-old enterprise, you can’t exist and grow without marketing. Yes, even you, Tesla. Small business marketing doesn’t look the same as medium-sized or enterprise marketing. You don’t have … Read more
With its new, game-changer vision of a video-exclusive social media platform and features like live sessions, Duets or Stitches, and many others, while also being the fastest growing network, TikTok has rapidly become the number one platform that has stolen people’s hearts. Thanks to its tremendous marketing potential, having more and more businesses taking up … Read more
![How to Use Psychology in E-Commerce [Infographic]](https://nicheplrnewsletter.com/news/wp-content/uploads/2022/04/How-to-Use-Psychology-in-E-Commerce-Infographic.jpg "How to Use Psychology in E-Commerce [Infographic]")
This infographic piece explores the decision-making process, different types of e-commerce behaviors, common psychological triggers, and psychology principles that influence conversions. Read the full article at MarketingProfs
If you want to grow your brand, you need a content marketing plan. Why? Seventy-eight percent of companies that produce effective content have a documented marketing strategy. That said, there’s no use in creating content if it won’t help you achieve your marketing goals. Instead, you need to know how to recognize great content. To … Read more
When customers are searching locally for products and services like yours, they often seek validation to ensure they’re making the right choice. This includes reading online reviews, asking for personal recommendations, or looking for more information about your business on your Google Business Profile. Google offers a way for businesses in some industries to earn … Read more
Here are five examples of graphics that you SHOULD NOT include in any of your email marketing campaigns. Trust us, we’ve made plenty of email marketing mistakes. We found this out the hard way so that you don’t have to. Avoid Using Graphics That Don’t Fit Your Brand Colors It may sometimes be a little … Read more
After 2+ years of major pivots and accelerated digital transformation, brands are now having to take a close look at how they handle customer data. To make absolutely necessary improvements, organizations must meet three challenges and implement a series of best-practices. Read the full article at MarketingProfs
It’s no secret that most SEO professionals learn their craft through hands-on experience rather than any formal training program. While working with your own clients or taking a quick online crash course can help you understand the basics, there’s nothing like having one-on-one support from someone who’s been there before you to show you the … Read more
