“Earth Day every day!” they always said in elementary school. We were enthusiasts then, but it’s easy to get bogged down in the adult world of making a living. Here are six steps you can take today to bring sustainability to your marketing. Read the full article at MarketingProfs
Twitter Inc (NYSE:TWTR) has managed to deflect Elon Musk’s $41 billion offer to stay public, but the eager entrepreneur has one more option to buy the social network. A long duel between Musk and the board is the most likely scenario. Defensive Move As reported by CNN Business, the Twitter board announced Friday the implementation of a “poison … Read more
Digital marketing consists of so many tactics that it can be hard to tell what’s working–which may be why many companies suspect that it isn’t. But these four tried-and-true tactics should always be part of the mix. Read the full article at MarketingProfs
It makes sense that businesses successful enough to grow to the enterprise level might one day go international. For the business owner, it’s an exciting and intimidating prospect. You have the chance to bring your brand, and your offerings, to customers in different countries. On the one hand, this effort will be about replicating the … Read more
Question: I’ve noticed some Instagram posts no longer have the number of likes visible anymore. I’ve been considering hiding my likes too, but I’m not sure if that’s a good idea from a marketing perspective. Would doing so impact the way advertisers or customers view me and my business? Anyone who has ever posted a … Read more
PLF, or Product Launch Formula, is the brainchild of multimillionaire Jeff Walker. His approach hinges on sending high-value videos to your audience in the lead up to the actual launch, and it’s spread like wildfire. PLF consists of four phases: Pre-Pre Launch, Pre-Launch, Launch, and Post-Launch. Pre-Pre Launch is for building the email list using … Read more
Wouldn’t it be nice to have a guide that showed you exactly how to get more sales? Maybe it would provide insights into what your customers want and help highlight the actions you need to take at each point in their journey. Sounds great, right? Well, what I’m describing is a B2B marketing and sales … Read more
Search engine optimization, like any specialized industry, has its own unique set of terminology, definitions, and abbreviations. This SEO glossary compiles more than 200 of the most common terms you are likely to hear and will definitely need to know during your SEO career. A | B | C | D | E | F … Read more
For entrepreneurs, the journey to bring startup ideas into a reality is quite tough, especially when funds are limited. Do you have the same aim in mind and are on the lookout to raise funds for a campaign? Great! We understand launching a Kickstarter campaign is both exciting and terrifying. But nothing is impossible to … Read more
You ever wake up one day and realize that your martech stack is completely out of control? Here’s what may solve your problem. Read the full article at MarketingProfs
At Buffer, we’ve been working on a better admin dashboard for our customer advocacy team. This admin dashboard included a much more powerful search functionality. Nearing the end of the project’s timeline, we’ve been prompted with the replacement of managed Elasticsearch on AWS with managed Opensearch. Our project has been built on top of newer … Read more
If only good intentions drove results in SEO. Sadly, that’s not the case, as Tamar from Israel discovered recently. She submitted the following to Ask An SEO: “Help! I just started working at a start-up. The blogs are a horrible mess for many reasons, but there are about 20 blogs out of the 140 that … Read more
When you know which email analytics to measure, how to calculate performance, and how to explain what it means to decision-makers, you’re a more empowered email marketer. But email is in a state of change. Now, many email marketers are wondering how to measure email marketing success. That’s why we created the “Email Analytics in … Read more
Want to enhance your open rate and improve conversions on your next email marketing campaign? Add these five elements and find out how much better your email marketing could be. If you’re here, we hope you’re convinced that email campaigns are still effective and are here to set out on a brand new campaign. Great! … Read more
Earning new customers is vital to the growth of any small business, and leveraging marketing strategies is the most effective way to accomplish that goal. However, small business owners often have to wear multiple hats to keep their business running. This can result in their marketing strategy falling to the wayside as they focus on … Read more
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Cloud web hosting is the right choice for websites that really value stability. If one of your products goes viral, you can weather the traffic spike fine without your users going through a sluggish … Read more
Tech jobs are in high demand all over the world. As a result, recent graduates have a lot of opportunities when it comes to employment. Of course, entering the workforce after college might mean you’ll be applying for entry-level positions. However, in Tech, those are well-paid and offer decent benefits. To make sure you know … Read more
When it comes to getting traffic, you have two main choices: SEO or PPC management. Both options are an effective means of driving prospects to your website, and one isn’t necessarily better than the other. When used correctly, these methods can deliver results. They just have different ways of achieving them. Ad spending is projected … Read more
