Google updated its structured data documentation for Editorial Product Review webpages. There is now a new Pros and Cons structured data that makes sites eligible for an enhancement in search. This change to Google’s structured data for product reviews can significantly impact product review websites. Only editorial product review sites can have an enhanced listing … Read more
No matter how much research you do, not every marketing campaign will get positive results. That’s why A/B testing is a fantastic method to calculate the best online promotional and marketing strategies for your business. It can be used to test everything from website copy to sales emails. This allows you to find the best-performing … Read more
If you asked someone 20 years ago what their favorite social media platforms were, chances are they wouldn’t have an answer for you. Although the common consensus is that the earliest social media platform was developed in 1996, the number of people using those platforms is nothing compared to the billions who use social media … Read more
What Are Instagram Stories? Nowadays, social media is all about creating and sharing personalized content in the form of photos, reels, videos, and posts. From the Instagram stories, highlights, and reels, you can build up your brand name. For sharing content, tons of social media platforms are there, among which the most widely used ones … Read more
Every brand wants to be considered a thought leader, but fewer can define what actually qualifies as thought leadership. When done correctly, thought leadership marketing can help your business maintain authority in your industry. But it is an earned strategy. Your content marketing teams should only pursue thought leadership if your brand has the successes, … Read more
The software as a service (SaaS) business model started at the end of the 20th century; since then, the software subscription sector has grown by leaps and bounds. Today, SaaS is among the fastest-growing sectors in the tech industry. The past seven years have seen SaaS grow by an estimated 500%. Globally, the SaaS market … Read more
<img width=”1024″ height=”576″ src=”https://12r9bkcquoz2cfikc47m7moj-wpengine.netdna-ssl.com/wp-content/uploads/2022/08/Template_Conversion_Rate_HORZ-1-1024×576.jpg” alt=”” class=”wp-image-161659″ srcset=”https://12r9bkcquoz2cfikc47m7moj-wpengine.netdna-ssl.com/wp-content/uploads/2022/08/Template_Conversion_Rate_HORZ-1-1024×576.jpg 1024w, https://12r9bkcquoz2cfikc47m7moj-wpengine.netdna-ssl.com/wp-content/uploads/2022/08/Template_Conversion_Rate_HORZ-1-300×169.jpg 300w, https://12r9bkcquoz2cfikc47m7moj-wpengine.netdna-ssl.com/wp-content/uploads/2022/08/Template_Conversion_Rate_HORZ-1-768×432.jpg 768w, https://12r9bkcquoz2cfikc47m7moj-wpengine.netdna-ssl.com/wp-content/uploads/2022/08/Template_Conversion_Rate_HORZ-1-1536×864.jpg 1536w, https://12r9bkcquoz2cfikc47m7moj-wpengine.netdna-ssl.com/wp-content/uploads/2022/08/Template_Conversion_Rate_HORZ-1.jpg 1920w” sizes=”(max-width: 1024px) 100vw, 1024px”/> As advertisers, we focus a lot of our energy on ensuring our ad campaigns are performing and converting as best as they possibly can. But that’s only one part of the equation. What happens after … Read more
Have you recently noticed a huge drop in social media engagement? Suddenly, your social media activity doesn’t seem to show up at all. It’s like you don’t even exist on the site…weird! Is it a bug? Even big sites can suffer from issues occasionally. Maybe you should just check back later. There’s another possibility—you might … Read more
How important are visuals to a business and its brand reputation? How important is it to pick the right visuals for your business and your intended tone and messaging? The short answer: very important. But first, let’s take a little deeper dive into why. Anecdotally, I think anyone can remember an occasion where our first … Read more
There are many best practices for SEO, including those provided by Google. Here are 17 tips that can help one develop a better search presence. What Do Best Practices For SEO Even Mean? Best practices for SEO are generally regarded as those that abide within Google’s evolving guidelines and are not explicitly listed by Google … Read more
In Profit First, Mike throws out antiquated general accepted accounting principles (GAAP) to make room for a concept that has delivered literally tens of thousands of business owners from entrepreneurial poverty. Since 1933, when GAAP was established by the United States government via the Securities Exchange Act of 1934 business owners have only realized profit … Read more
As the digital age changed how we market things, so did some of the positions change as well. For example, brand ambassadorship used to be tied directly to high-profile celebrities with substantial global followings. In the traditional ways for brand ambassador jobs, celebrities are only eligible. But the time has changed now. Along with celebrities, … Read more
Imagine if you had the power to influence people’s subconscious minds. It would be great, wouldn’t it? As a marketer, you could reach out to consumers and persuade them to click through and buy your product, or they’d see an advert offline and instantly want to rush and buy what you’re selling. What if I … Read more
In a world where many people offer services like SEO and Google Ads management, it is important to stand out and be as educated as possible. Seasoned veterans and new professionals alike can both benefit from Google Ads Certification. As an industry standard with content tied directly to the Google Ads platform, it is the … Read more
Google updates search results for product review pages by listing an item’s pros and cons in the search snippet. In addition, there’s structured data to go along with this update, but it’s not 100% mandatory to qualify for the new snippets. While the new pros and cons structured data is recommended, Google says it will … Read more
Connecting leads to the product or service they are looking for – or matching them with an agent or representative who can help them best – is crucial for any business, whether it be insurance, real estate, or consulting. Your leads must get to the right destination quickly and without hurdles, or you’ll risk losing … Read more
SMS isn’t the first channel that springs to mind when marketing. But it’s actually an incredibly effective channel to use. SMS has fantastic open rates, a brilliant response rate, and is great for customer engagement. However, it’s limited in terms of the more creative aspects of marketing (design, for example, or video) When combined with … Read more
The name of the SEO game has changed so much since I started in the industry. Driven by sales made on social media and social ecommerce booming earlier than expected, along with businesses wanting to bulk up their online presence, search volumes have increased tremendously over the years. These days, Google processes over 100,000 searches … Read more
