There’s a major shift underway in search engine results pages (SERPs), with generative AI being used by both Google and Microsoft to offer searchers a new way to find the information they need. Ads are already running on Bing’s generative SERPs. At the latest Google Marketing Live event, Google gave us a glimpse into what … Read more
Looking for ways to scale your Google Ads account and advance your strategy? Are you optimizing for offline actions, too, like calls and sales? On June 21, I moderated a webinar with Michael Scott, Paid Ads Marketing Strategist at Manticore Marketing, and Amelia Northrup-Simpson, Product Marketing Manager at CallRail. Scott and Simpson showed ways you … Read more
Imagine bringing the bustling energy of a sea market to your doorstep, allowing you to savor the finest fresh whole fish without stepping outside your home. The wave of convenience has finally crashed into the seafood market, revolutionizing it in an un-bait-able way. Seafood, particularly fresh fish, has long been a staple in the Australian … Read more
The Swedish Authority for Privacy Protection (IMY) has cautioned companies against using Google Analytics due to surveillance risks posed by the U.S. government. The warning comes amid growing concerns over the legality of transferring Europeans’ data to the U.S. under laws like the General Data Protection Regulation (GDPR). The GDPR & Data Transfer Concerns GDPR … Read more
In late 2009, Domino’s released a brutally honest commercial, publicizing customers’ overwhelmingly negative feelings about their pizza—and asking folks to give them a second chance. It was a massive risk, but one that paid off. The quarter following the campaign’s release, same-store sales were up 14%. No matter how you slice it, risk-taking has always … Read more
Foundr Magazine publishes in-depth interviews with the world’s greatest entrepreneurs. Our articles highlight key takeaways from each month’s issue. We talked with Kirin Sinha, founder of Illumix, about building a future-state business and what’s next in augmented reality. To read more, subscribe to the magazine. ————— Kirin Sinha’s favorite fictional character is Harry Potter. The … Read more
According to multiple data analysis firms, Twitter is experiencing a significant decline in visibility on Google. Data from Sistrix shows that Twitter’s search visibility decreased by 32% in the United States within a day. Newzdash reported that Twitter lost between 12-14% of its visibility within Google’s search results across all News queries in the US … Read more
Our State of Email reports have always depended on the kind and generous knowledge-sharing from the email community. This valuable exchange of insights not only helps individual email marketers in their professional growth but also contributes to the overall improvement of the email industry. As email marketing professionals, we recognize the importance of sharing our … Read more
OpenAI, the AI company known for its chatbot ChatGPT, announced it’s temporarily turning off the ‘Browse with Bing’ feature due to content-related concerns. This feature was available to ChatGPT Plus subscribers, allowing the chatbot to search Bing for recent information to enhance its knowledge. “We have discovered that the ‘ChatGPT Browse with Bing’ beta could … Read more
Your website serves as the virtual face of your business, often being the first point of contact for potential customers. However, with the ever-present threat of cyberattacks and data breaches, safeguarding your online presence is of utmost importance. Website security should be a top priority to protect your business’s reputation, customer data, and any other … Read more
What are YouTube shorts, and how can they be leveraged to improve brand identity and trust? That is the question we’ll answer in this article. You’ll learn how these 15-60 second videos can help you improve engagement, drive engagement, and benefit your brand. In this article, we will look at: How to make YouTube Shorts … Read more
It’s been a little over six months since Open AI launched ChatGPT and rang in the next age of AI. Since then: Google has introduced Search Generative Experience (or SGE), an AI-powered search beta. ChatGPT added powerful search capabilities with the Bing plugin. Google launched and improved its own AI chatbot, Bard. Everyone talks about … Read more
Imagine this: You’re a marketer, and you’re constantly chasing the next big thing. You’re always on the lookout for the latest trend, the newest platform, the freshest idea. You’re running on a hamster wheel of “on-demand” marketing, and it’s exhausting. You’re always reacting, never planning. You’re always behind, never ahead. Sound familiar? Now, what if … Read more
Ultimate Member WordPress plugin vulnerability, with over 200,000 active installations is being actively exploited on unpatched WordPress sites. The vulnerability is said to require trivial effort to bypass security filters. Ultimate Member Plugin Vulnerability The Ultimate Member WordPress plugin enables publishers to create online communities on their websites. The plugin works by creating a frictionless … Read more
If you want to find information regarding a video, like finding the title, or source of the video, you can do a reverse video search on the Internet. This might happen if you have come across an interesting video and want to find out the source of it. The video reverse search is possible on … Read more
Over the weekend, Google updated its privacy policy to allow the company to collect and analyze information people share online to train its AI models. Google says it will use this information to improve its services and develop new AI-powered products. The update to Google’s privacy policy reads: “Google uses information to improve our services … Read more
Dozor-Teleport, a Russian satellite communications operator, was recently the target of a cyberattack, which resulted in a severe interruption to essential services employed by energy businesses as well as the defense and security forces of the country. This attack, which has been traced to hackers who claim association with the Wagner organization, which is an … Read more
As AI technology plays an increasingly significant role in advertising, Google recognizes that brands need more control over where their ads appear. To address that challenge, Google Ads is launching two new options: Brand restrictions for broad match keywords in Search campaigns Brand exclusions in Performance Max campaigns. Brand Restrictions In Search Campaigns Broad keyword … Read more
