Brave, a privacy-focused web browser, has come under fire for supposedly selling copyrighted data to train artificial intelligence models. This has sparked debates around the ethical use of data and the need for transparency. An article by Alex Ivanovs of Stack Diary brought the allegations against Brave to light. Ivanovs raised concerns that Brave may … Read more
In an era where AI is increasingly defining the customer experience, understanding the inner workings of these technologies has never been more crucial, particularly for marketers. A recent Bloomberg report has shed light on the human workforce training Google’s Bard chatbot, highlighting the integral role of thousands of contractors in shaping the responses of this … Read more
Even though social media algorithms are constantly changing, they aren’t out to hide your content from the masses. Each major platform has an algorithm that works differently, and understanding the basics can be helpful in terms of knowing how to create the content that actually shows up in front of your audience. We’ve put together … Read more
Wix releases details of their AI Site Generator which can generate a complete website, including text, images and unique site design. Subsequent editing and customization is handled with more AI-based tools. Wix Website Builder Wix made its name as a platform that allows anyone to get online fast with an attractive website. Their value proposition … Read more
Google’s Martin Splitt answered a question on the July 2023 Office Hours session about what to do after traffic from Google Discover traffic dries up. Martin offers quick insights into what Google Discover focuses on. Google Discover Discover is a feed of articles that users may find of interest. Google uses signals of what a … Read more
Google’s John Mueller expressed his thoughts in a series of tweets about SEOs who create fake personas for a review site, including false LinkedIn profiles. He said if they think nobody can tell that “you’re deluding yourselves.” Fake LinkedIn Profiles To Look Legit AI is used to catch millions of fake LinkedIn profiles every year. … Read more
Creating interactive social media content is a great way to understand whether your company’s marketing messages are landing correctly. Social media interaction posts can also be used as an opportunity to learn more about your audience, build interest and engagement, and ultimately earn their trust and loyalty. In this blog, we’ll cover: What is interactive … Read more
In this busy modern world, we lack scopes of opportunities. Not everyone is waiting for you to read emails and reply lately. Everything is fast and advanced; thus, you have to prepare yourself like a machine to work on time. Business organizations are seeking email executives desperately. However, you will find a changing notion in … Read more
Wondering why you don’t seem to be ranking highly for keywords that you’re definitely targeting? Want to know what content cannibalization could be costing you and how you can combat it effectively? On June 28, I moderated a webinar with search experts Jon Earnshaw, Chief Product Evangelist, and Sophie Moule, Head of Product & Marketing … Read more
Organizations are constantly looking for strategies to increase leads, customer satisfaction and revenue. An effective way to achieve this is through sales and marketing alignment. The new reality is that sales and marketing are continuously and increasingly integrated. Marketing needs to know more about sales, sales needs to know more about marketing and we all … Read more
If your email goals are bigger than your budget or the pressure on your team increases, you need to work smarter with email workflow automation. This guide reviews what email workflow automation is and how to get started with seven automated email workflows: Welcome email series Lead nurturing campaigns Abandoned cart emails Post-purchase follow-ups Feedback … Read more
Are you having trouble getting your team to adopt a Customer Relationship Management (CRM) system? The key to successful CRM user adoption lies in the design and implementation of the platform. From making sure that the interface is intuitive and user-friendly, to incorporating context-sensitive help within the system, there are several steps that organizations can … Read more
Gamification marketing is a strategy for improving engagement and getting consumers more excited about your message. It can be applied across channels, including digital, digital out-of-home, mobile, and activations. Gamification marketing incorporates game elements into your marketing campaign. There are many different ways to implement gamification, and we’re going to take a look at the … Read more
When it comes to borrowing money, it’s crucial to choose a reputable licensed money lender. With numerous options available, it can be challenging to distinguish between trustworthy lenders and predatory ones. To ensure a positive borrowing experience, it’s important to follow a few key considerations. Choosing a reliable, licensed money lender for your borrowing needs … Read more
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Embracing the Future of Social Media Marketing How do you prepare your social and marketing team for AI? There are a ton of AI tools out there, but not all of them are useful. Jamie Gilpin, CMO at Sprout Social, joined me on the SEJ Show to talk social, search, and how AI can play … Read more
Are you a business owner looking to build a successful ecommerce website? If so, then SEO should be at the top of your list. Search engine optimization can make or break an online store – optimizing for search engines is essential for any ecommerce website if you want to stand out from the competition and … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! Data has become the lifeblood of marketing, and there are changes on the horizon to how we can collect and use that data. The most recent SAS Customer Advisory Board meeting highlighted data deprecation—specifically, the … Read more
Data analytics offers a lot of new opportunities for the transformation of learning experiences and improve student outcomes. By systematically analyzing educational data, such as student performance and engagement metrics, educators can gain valuable insights to inform decision-making and enhance educational practices. We at Double Cloud decided to explore the power of data analytics in … Read more
