Google is introducing an experimental feature in Google Maps that uses AI to help users discover local businesses that meet specific needs. AI-Powered Discovery The new feature utilizes large language models to analyze Google Maps’ database of over 250 million places, photos, ratings, reviews, and more. After entering a conversational search query, Google Maps will … Read more
The advancement of technology and video interviewing software has drastically altered the way we recruit and assess top talent remotely. Various factors, from the pandemic to Millennials‘ desire for a better work-life balance, have led to businesses worldwide adopting the work-from-home model. This model has proven to be highly productive yet requires careful implementation. When … Read more
🔥 FLAMING HOT TAKE ALERT: Marketing can drive business goals, but it can’t save a bad product. One financial company that understands this well is Wise, an international money transfer service I use. According to Nilan Peiris, Chief Product Officer at Wise, the company aimed to build a product that “blows user’s socks off.” That … Read more
Google completely revamped their SEO Starter Guide in a way that shows five ways to create a focused webpage that inspires trust and a positive user experience. 1. Topic-Rich Links Being useful to readers is a practical approach to web content. The recent Google anti-trust trial revealed that user interactions are a strong ranking influence … Read more
A significant portion of our social interactions occurs in a realm unseen and untracked: welcome to the world of Dark Social. Chances are, you’ve copied a link and shared it in your group chat a thousand and one times. Or a friend has asked for a restaurant recommendation, and you share a link with them. … Read more
As part of your Facebook marketing strategy, a consistent publishing schedule is essential. Without the help of social media scheduling tools, that means you have to remember to go online each day (sometimes even multiple times a day) to manually publish your content. Nowadays, there are much more efficient ways to publish and schedule social … Read more
The landscape of social media constantly changes, along with the functionality of individual platforms. Early in my social media career, Google+, Periscope, and Storify were all part of a social media manager’s vernacular. And as I look at the myriad of new platforms that have come out in the past year I wonder if I’ll … Read more
Is your brand being overshadowed by your competitors, even when you’re giving your all in the marketing aspect? It can be quite frustrating, I know. And many people might have also told you, ‘It happens in most cases, just be patient.” Now, while I do agree with the latter part, the former is something that … Read more
Google has officially retired the “cached” link feature that allowed users to access archived backups of websites. The cached links were a longtime staple of Google Search, functioning as a way to view unavailable or changed webpages. “It was meant for helping people access pages when way back, you often couldn’t depend on a page … Read more
It feels like Google drops new AI-integrated features into its flagship ad platform, Google Ads, every month. It doesn’t help that every other search engine also adopts AI features with their own spin. Despite the rapid change, search marketers can use new platform updates to stay ahead of the competition and be at the forefront … Read more
The Internet of Things is revolutionizing how we live, making our day-to-day tasks smoother and transforming industries with its network of interconnected devices. But let’s be real, all these smart devices talking to each other opens up a can of worms when it comes to keeping them safe – we’ve got to tackle that pronto … Read more
Scalability is a concept for project growth not only in terms of hardware resources (CPU cores, Random Access Memory, and storage space) but also when it comes to software. Whenever you have to deal with Windows VPS Bitcoin, at some point, you will face the necessity to expand the RDS licenses on the Windows server. This … Read more
The first time we spoke to Mona Fang in 2021, she was an undergraduate at the University of Illinois studying aerospace engineering. She was also building her first business, Karma Trade. Within 24 months, Fang dropped out of school, moved twice across the country, traveled worldwide, and started a new business called Omniio. So what … Read more
The mobile gaming industry has exploded over the last decade. Once reserved mostly for casual puzzle and arcade-style games, mobile devices now offer an engaging platform for immersive gameplay and visually stunning graphics. This includes mobile adaptations of popular slot machines and casino games. As smartphones and tablets continue to dominate the consumer electronics space, … Read more
In digital marketing, incorporating analytics has emerged as a fundamental element for success. This paradigm shift towards data-driven decisions has profoundly transformed the industry, reshaping how strategies are conceptualized and executed. It’s not just about reaching a wider audience; it’s about reaching the right audience with precision and efficiency. The strategic use of data analytics … Read more
They say, “You never get a second chance to make a first impression.” I’m not exactly sure who ‘they’ are, but I agree with them in this case. In email, your first impression comes from three parts: the sender or ‘from’ name, the subject line, and the preview text. Everyone remembers the ‘from’ name and … Read more
Are keywords still important today? Keywords – ranging from single words to complex phrases – are still instrumental in shaping website content to boost relevant organic search traffic and essential tools for connecting the target audience with your website. But just how much? Let’s explore. There is no short answer to this. If you ask … Read more
Taking surveys has become a way for people to earn some money during their free time, all from the convenience of their own homes. Many survey websites allow you to exchange your earnings for gift cards from known retailers — and among these options, Google Play gift cards enjoy high popularity. Read on as we … Read more
