One of the scariest SEO tasks is a site migration because the stakes are so high and the pitfalls at every step . Here are five tips that will help keep a site migration on track to a successful outcome. Site Migrations Are Not One Thing Site Migrations are not one thing, they are actually … Read more
WordPress powers hundreds of millions of websites, but it is not the only content management system (CMS) option. There’s a diverse marketplace of publishing platforms for those seeking alternatives. This review provides an overview of 25 leading alternatives to WordPress across key website categories. We explore user-friendly website builders like Wix, Squarespace, and Weebly, which … Read more
The content world is changing, but people still know its value. A 2023 survey from the Content Marketing Institute showed that over three-fourths of marketers indicated that content marketing generates demand and leads. This is no surprise when you realize 70 percent of people would prefer to learn about a company through an article rather … Read more
Did you know 80% of customers are more likely to purchase from a brand that provides personalized experiences? Personalized experiences don’t just drive clicks—but also conversions—because you’re able to engage your subscribers in a fun way that creates memorable brand experiences in the inbox. You’re not alone in this journey towards perfectly personalized experiences. Litmus … Read more
WordPress announced the rollout of Studio by WordPress, a new local development tool that makes it easy for publishers to not just develop and update websites locally on their desktop or laptop but is also useful for learning how to use WordPress. Learn about Studio and other platforms that are make it easy to develop … Read more
Google updated their guidance with five changes on how to debug ranking drops. The new version contains over 400 more words that address small and large ranking drops. There’s room to quibble about some of the changes but overall the revised version is a step up from what it replaced. Change# 1: Downplays Fixing Traffic … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! Lately, it seems we don’t have a conversation with prospects or clients in which they don’t raise the topic of artificial intelligence (AI). But when pressed about what they mean by AI, many are at … Read more
Are you torn between using long-form or short-form videos for your small business marketing campaign? Well, you are not alone. Despite 89% of consumers wanting to see more brand videos, there is no one-size-fits-all answer about the ideal video length. However, this should not deter you from creating an effective video strategy. In 2023, people … Read more
Google has officially completed its March 2024 Core Update, ending over a month of ranking volatility across the web. However, Google didn’t confirm the rollout’s conclusion on its data anomaly page until April 26—a whole week after the update was completed on April 19. Many in the SEO community had been speculating for days about … Read more
Are you thinking about building your website but floating midway, wondering where to start? The good news is that in 2024, you will have plenty of website-developing partners whom you can select. Are you a budding blogger looking to post your innovative content? You may be a small business owner looking to share your hobbies … Read more
Search engine optimization (SEO) sounds like a fancy jargon word that has a suit with elbow patches on. But it’s really just a way to be easily visible and discoverable to your target audience. In this article, I’ll explain what SEO is for social media, why you should care about it, and how you can … Read more
Going live on social media is a great way to connect directly with your audience, answering questions and getting feedback in real time. This is why going live on TikTok should be a major part of your TikTok marketing strategy. However, getting access to TikTok LIVE has a few stipulations, the main one being that … Read more
Personal branding lets you take charge of your digital footprint, ensuring that what people find when they search for you online is accurate, positive, and aligned with your professional goals. Examples Of Personal Branding That Work Now that you understand the advantages of developing a personal brand, let’s look at a couple of real-life examples … Read more
Want to spy on your ex? Or looking for ways to go through your crush’s Instagram account without their knowledge? Worrying about what your kids are doing on their social media, especially Instagram? Then this article might just have what you are looking for. Keep reading to know what these are. Top Instagram Spy Apps … Read more
In Baltimore, Maryland a former high school sports director has been arrested for using artificial intelligence to impersonate a principal, making the public believe he had made racist and anti-semitic comments. Dazhon Darien was detained by Baltimore County Police after he targeted the head of Pikesville High School, Eric Eiswert. As revealed by the Baltimore … Read more
In a recent episode of Google’s Search Off The Record podcast, team members got hands-on with Gemini to explore creating SEO-related content. However, their experiment raised concerns over factual inaccuracies when relying on AI tools without proper vetting. The discussion involved Lizzi Harvey, Gary Illyes, and John Mueller taking turns utilizing Gemini to write sample … Read more
Alphabet Inc., Google’s parent company, announced its first quarter 2024 financial results today. While Google reported double-digit growth in key revenue areas, the focus was on its AI developments, dubbed the “Gemini era” by CEO Sundar Pichai. The Numbers: 15% Revenue Growth, Operating Margins Expand Alphabet reported Q1 revenues of $80.5 billion, a 15% increase … Read more
Google ads extensions, now called “assets,” are an integral part of campaign success. They’re a great way to boost performance and gain the attention of potential customers. Not only can they help produce more clicks on an ad, but they may also be considered more high-quality clicks from users who are ready to take action … Read more
