Google’s Martin Splitt addressed a question about website trustworthiness and whether competitors can negatively impact it. He explained how Google assesses site trustworthiness and clarified why factors like links and site traffic don’t have a negative influence on Google’s perception of trustworthiness. Trustworthiness Googlers, research papers and patents mention the trustworthiness of websites but there … Read more
Shopify has become a leading platform in the ecommerce world, with over a million businesses using it to reach their customers. Notable brands like Netflix Merch Shop, Gymshark, and Kylie Cosmetics have successfully utilized Shopify to streamline their operations and boost online sales. This success has made Shopify an attractive option for new sellers looking … Read more
As of July 2024, ChatGPT had approximately 2.9 billion monthly visits, compared to Google’s 130.1 billion, Facebook’s 13.2 Billion, X’s 4.1 billion, and Amazon’s 3.2 billion. While ChatGPT’s monthly visits might seem like peanuts in comparison, it has built a strong user base in months and will likely continue to dominate as AI search gains … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! In today’s dynamic and competitive business landscape, marketing leaders are constantly seeking ways to demonstrate their marketing activities’ effectiveness and return on investment. Traditional metrics—sales data, market share, and customer surveys—provide valuable insights, but they … Read more
Google has defined a set of metrics site owners should focus on when optimizing for page experience. Core Web Vitals metrics are part of Google’s page experience factors that all websites should strive to meet. Users’ expectations for web experiences can vary according to site and context, but some remain consistent regardless of where they … Read more
SEO is an amazing long-term marketing tool for small business owners. Unlike channels like social media and paid ads that stop working when you stop engaging or paying, search engine optimization continues to build on itself if you do it correctly. As an SEO consultant, I’ve loved helping hundreds of clients and students get their … Read more
Marketers are rightfully obsessed with metrics. With markets increasingly competitive and globalized, staying on top of data is essential for understanding overall business performance and making informed decisions. However, it’s important to remember that your customers are more than just data points. How they feel about you and your brand is an important factor in … Read more
Google’s Martin Splitt answered a question about malicious bots that impact site performance, offering suggestions every SEO and site owner should know and put into action. Malicious Bots Are An SEO Problem Many SEOs who do site audits commonly overlook security and bot traffic as part of their audits because it’s not widely understood by … Read more
Google’s John Mueller offered a surprising explanation about the ranking impact of title tags. His answer challenged the SEO belief that title tags are a critical ranking factor and clarified their actual role. Mueller also discussed the proper use of meta descriptions. Title Elements The purpose of title tags is to provide a general description … Read more
Way back in late 2022, generative AI burst into the mainstream, with many people thinking it would quickly wipe out most jobs and we would all be quickly serving our robot overlords. And sure, that hasn’t quite happened (yet!), but there are several ways that generative AI can be used to help startup business owners … Read more
Google significantly revamped its documentation about ranking pages that contain video content. While the changelog lists three areas that changed, a review of the content provides a case study of four considerations for digital marketers and publishers when refreshing content to improve relevance for site visitors—and Google. What Changed The documentation that was updated relates … Read more
Ever find yourself staring at your to-do list, completely overwhelmed? As a business owner, there are often 1,000 things that need to be done yesterday and 1,000 more that need to be done today. Or it can certainly feel that way at times! In this article, I will discuss the importance of time management, as … Read more
Google’s John Mueller addressed whether numerous 404 errors negatively impact rankings and provided a clear explanation of the best practices for handling them. 404 (Not Found) Status Code 404 is the code that a server sends when a browser or a crawler requests a web page that the server couldn’t find. It only means that … Read more
In a recent LinkedIn exchange, Google’s Senior Search Analyst John Mueller confirmed that core algorithm updates impact the search engine’s AI-powered overviews. This info gives us a clearer picture of how AI is being woven into Google’s search results. Responding to a question on LinkedIn, Mueller stated: “These are a part of search, and core … Read more
Do you ever find yourself doing a hobby in your spare time, dreaming about turning it into a profitable business model? You’re not alone. In fact, according to a recent study, nearly 60% of Americans dream of quitting their jobs to become entrepreneurs. But rather than simply dreaming about it, I want to help you … Read more
A search marketer named Lars Lofgren felt exasperated by the avalanche of spam hitting Reddit and decided to expose the tricks that spammers are using to exploit Google’s preference for ranking Reddit discussions. Reddit’s Spam Problem Lars wrote that the reason he decided to expose how spammers are exploiting Reddit was because he’s a Redditor … Read more
Pay-per-click (PPC) advertising remains a cornerstone of effective digital marketing strategies. Often, when we begin work on a PPC account or campaign, it comes with some history. Whether it’s because we inherited it or have been asked to conduct an audit, the goal is always the same: to look at it with fresh new eyes, … Read more
When prospects first come to your business page, they probably won’t just click and buy your offering immediately. In fact, they may have different goals for visiting your page — some might want to learn about you and your products or services, others may be sold on you but aren’t sure what they need from … Read more
