Google confirms widespread search indexing delays affecting a “small number” of websites. Google Search is experiencing indexing delays. The company says only a small number of sites are affected and is investigating the root cause. Google will provide an update on the situation soon. Source link
Google announced an update to their crawler documentation, adding more information about caching which should help better understand how to optimize for Google’s crawler. By following the new guidelines on implementing proper HTTP caching headers, SEOs and publishers can improve crawling efficiency and optimize server resources. Updated Crawler Documentation The crawler documentation now has a … Read more
Google just expanded Google Product Studio, its AI-powered tool for creating better product images, to more countries. Originally launched in May 2023, this handy feature is built right into Merchant Center Next, the revamped hub for managing product listings. It’s a game-changer for small to medium-sized businesses (SMBs) and retailers looking to level up their … Read more
This week’s master is always down for some fun, and he’s got the receipts to show it. “The most fun brand in the world hired us to make them fun,” he grins. “We’re certified fun and we can prove it.” Case in point: When I asked Chandler Quintin for an interview, I failed to mention … Read more
The WPForms plugin for WordPress exposes websites to a vulnerability that allows attackers to update subscriptions and issue refunds. This flaw enables attackers to modify data they normally should not have access to. Missing Capability Check The vulnerability is due to a missing capability check in a function within the plugin called wpforms_is_admin_page, which means … Read more
The SEO landscape has been a rollercoaster lately, and many marketers and SEO specialists are doing their best to hold on. However, HubSpot’s Senior Director of Global Growth, Aja Frost, remains optimistic about the future of SEO as new competitors enter the arena. “In fact, I think the arrival of new competitors is one of … Read more
Reddit is testing a new AI-powered search feature called “Reddit Answers” with a small group of users in the United States. This tool should help users find information, recommendations, and personal opinions by using real conversations from Reddit’s many communities. In an announcement, the company states: “In line with our mission to empower communities and … Read more
WordPress powers hundreds of millions of websites. But, when issues happen internally at WordPress raising uncertainty, the vulnerability of relying on one platform becomes apparent and the need to look for alternatives is a priority. WordPress it is not the only content management system (CMS) option. There’s a diverse marketplace of publishing platforms for those … Read more
Generative AI and the introduction of AI Overviews to SERPs have dominated this year as search has changed more in the last year than in the last 10 or 20 years. But it might be that many of these changes are coming in spite of Gen AI and not because of. SEO has been maturing … Read more
Although YouTube is owned by Google, it’s a unique platform with a different approach to algorithms and discovery to Google Search. YouTube’s systems take a viewer-first approach, evaluating a user’s preferences and interests based on the data it has about their viewing habits and pulling lists of videos unique to that user. It also prioritizes … Read more
👋🏾 Hey folks, December’s flying by, and I feel like we’re speedrunning the end of the year. I’m deep in planning mode for January and have been thinking through how I want to spend 2025 (very proactive, I know). It got me thinking — what’s on your mind for the new year? Is 2025 your year … Read more
Looking for YouTube tools? Good! Because as the platform continues to boom, brands can use all the help they can get when it comes to gaining more viewers. But despite how competitive YouTube is, there’s plenty of attention to go around. In this article, we break down a variety of YouTube tools that can help … Read more
Running a successful PPC campaign today requires more than just getting ads in front of people; it’s about reaching the right audience with precision. Whether you’re aiming for local shoppers or a global audience, ad targeting plays a pivotal role in maximizing your ROI. When targeting users through platforms like Google Ads or Microsoft Ads, … Read more
![How Consumers Responded to Black Friday Campaigns in 2024 [+ Holiday Marketing Tips]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/12/black-friday-campaign-1-20241204-6246235.webp.webp "How Consumers Responded to Black Friday Campaigns in 2024 [+")
I’m much more the “spend Black Friday at home in my pajamas” type, but I have a few family members who for some reason enjoy getting up at 4 a.m. to wait in lines for doorbuster deals. Online or in-store, consumer or marketer, Black Friday and Cyber Monday are formidable forces. HubSpot polled 250+ people … Read more
Sundar Pichai, Google’s CEO, was interviewed by Andrew Ross Sorkin at the New York Times DealBook Summit, where he discussed what to expect from Google Search in 2025 but also struggled to articulate Google’s concern for content creators. When asked to compare where Google is today relative to the rest of the industry and whether … Read more
Google simplifies analytics tracking with new one-click key event features in GA4, powered by machine learning. Google released one-click event tracking in GA4 with two features: “Mark as key event” and “Create key event.” Machine learning identifies important site events automatically, eliminating manual setup time. These features are now available for all GA4 properties and … Read more
![Real or AI-Generated? You Guess [Quiz]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/12/real-or-ai.png "Real or AI-Generated? You Guess [Quiz]")
Of all the real or AI-generated rounds so far, this one’s the toughest yet — I challenge you again to spot AI-generated content and select human-made pieces. From text and images to videos and music, I’m throwing examples that will make you question everything. Let’s see how many you can get right. The answers are … Read more
Google stresses the importance of using actual user data to assess Core Web Vitals instead of relying only on lab data from tools like PageSpeed Insights (PSI) and Lighthouse. This reminder comes as the company prepares to update the throttling settings in PSI. These updates are expected to increase the performance scores of websites in … Read more
