![What Is a Media Mix & The Most Effective Types [HubSpot Blog Data]](https://nicheplrnewsletter.com/news/wp-content/uploads/2025/01/media-mix-1-20250116-9700154.webp.webp "What Is a Media Mix & The Most Effective Types")
I’ve realized that to truly connect with customers, it’s essential to be everywhere they are — whether that’s on social media, email, websites, or even traditional outlets like TV and radio. This is where a solid media mix comes into play. By using multiple channels strategically, I can deliver messages more effectively, ensuring they reach … Read more
Voice search is increasingly important and optimizing for voice search is essential for businesses to stay competitive in today’s SEO market. In the US and UK, 28% of consumers claim to use voice assistants daily, which is well over a quarter of users. This guide presents eight strategies for voice search optimization, including conversational keywords, … Read more
Social listening is the art and science of monitoring what your buyers and potential customers are saying about: Your brand Your competitors Topics related to your product or service Staying “in the know” about all these simultaneously is no easy feat. This is where social listening tools come in. They help you monitor brand mentions … Read more
In the last year and a half, Crayola has grown their YouTube subscriber base by 400,000, and recently surpassed the one million subscriber milestone. Crayola’s legacy of colorful self-expression seeded itself 120 years before the first YouTube video was posted. Yet the creativity icon’s YouTube content strategy is rooted in translating the magic found in … Read more
Google cracked own on web scrapers that harvest search results data, triggering global outages at many popular rank tracking tools like SEMRush that depend on providing fresh data from search results pages. What happens if Google’s SERPs are completely blocked? A certain amount of data provided by tracking services have long been extrapolated by algorithms … Read more
If you’re looking to transform your Instagram account into a sales powerhouse, you’re in the right place. Instagramers upload up to 500 million posts DAILY. It has evolved over the years from a simple photo and video-sharing tool to a powerful marketing tool and has a significant impact on its users’ buying behavior and how … Read more
![How to Understand & Calculate Statistical Significance [+ Example]](https://nicheplrnewsletter.com/news/wp-content/uploads/2025/01/how-to-calculate-statistical-significance-1-20250106-7754856.webp.webp "How to Understand & Calculate Statistical Significance [+ Example]")
Recently, I was preparing to send an important bottom-of-funnel (BOFU) email to our audience of 5,000 subscribers. I had two subject lines and couldn’t decide which would perform better. Naturally, I thought, “Let’s A/B test them!” However, our email marketer quickly pointed out a limitation I hadn’t considered: our list size of 5,000 subscribers was … Read more
![The Marketing Executive's Playbook: How Marketers Can Work & Level-Up Like 700+ Leaders in 2025 [New Data]](https://nicheplrnewsletter.com/news/wp-content/uploads/2025/01/marketing-executive-1-20250106-3440943.webp.webp "The Marketing Executive's Playbook: How Marketers Can Work & Level-Up")
“What do you mean AI won’t fix everything?” That conversation with a marketing executive last month sparked my journey into creating this marketing executive playbook for 2025. As I dove into data and interviewed executives across industries, I discovered something surprising: While 56% of marketing leaders believe marketing has changed more in the past three … Read more
A new Google-Ipsos report shows AI adoption is increasing globally, especially in emerging markets. However, the study reveals challenges like regional divides, gender disparities, and slower adoption in developed countries. Critics, including Nate Hake, founder of Travel Lemming, point out how Google overlooks these challenges in its report coverage. Takeaways of Google’s AI Ipsos survey … Read more
Google has reportedly told the EU it won’t add fact-checking to search results or YouTube videos, nor will it use fact-checks to influence rankings or remove content. This decision defies new EU rules aimed at tackling disinformation. Google Says No to EU’s Disinformation Code In a letter to Renate Nikolay of the European Commission, Google’s … Read more
A sharp-eyed Australian SEO spotted indirect confirmation about Google’s use of AI detection as part of search rankings that was hiding in plain sight for years. Although Google is fairly transparent about content policies, the new data from a Googler’s LinkedIn profile adds a little more detail. Gagan Ghotra tweeted: “Important FYI Googler Chris Nelson … Read more
The importance of a strong social media following cannot be overstated. Building relationships on platforms like Facebook can lead to greater customer loyalty and brand growth, not to mention more authority and trust for new customers. Whether you’re a founder, a social media manager, or you work for non-profit organizations, learning how to build a … Read more
Ranging from brief social posts to deep-dive digital guides, I’ve written thousands of pieces of content for SaaS companies, small businesses, government offices, major nonprofits, and my own websites. These pieces of content were tracked and analyzed to gauge their success, but all using unique measuring sticks. How? Using a tailored content scoring process. With … Read more
Knowledge graphs have existed for a long time and have proven valuable across social media sites, cultural heritage institutions, and other enterprises. A knowledge graph is a collection of relationships between entities defined using a standardized vocabulary. It structures data in a meaningful way, enabling greater efficiencies and accuracies in retrieving information. LinkedIn, for example, … Read more
Programmatic SEO is an approach to SEO and content creation that leverages automation and technology to efficiently create, optimize, and manage a large volume of webpages. It’s particularly useful for websites that require thousands, or even millions, of pages to rank for diverse search queries. Ecommerce giants like Amazon or travel websites like Expedia rely … Read more
![Media Buying 101: What It Is and How It Works [+ 14 Platforms to Use]](https://nicheplrnewsletter.com/news/wp-content/uploads/2025/01/media-buying-1-20250115-5695026.webp.webp "Media Buying 101: What It Is and How It Works")
Media buying was once a world of direct deals and closed negotiations. But with the rise of digital media and platforms to buy and sell, media buying isn’t only for the biggest brands anymore. If you’ve been looking for new ways to get your ads in front of your target audience, I’m going to walk … Read more
The Dot AI domain has migrated to a new domain name registry, giving all registrants of .AI domains stronger security and more stability, with greater protection against outages. Dot AI Domain .AI is a country-code top-level domain (ccTLD), which is distinct from a gTLD. A CCTLD is a two letter domain that is reserved for … Read more
Parisa Tabriz, the security leader for Google Chrome, has criticized Microsoft for a new strategy involving Bing’s search interface. In a post on X (formerly Twitter), Tabriz denounced Microsoft’s decision to imitate the design of Google’s homepage, labeling it “another tactic in its long history of tricks to confuse users and limit choice.” She concluded … Read more
