Trying to get traffic to your website is trickier than ever. With more and more content to compete with, it can often feel like there is no single approach that can get people to come to your website. And in truth, there isn’t! But there is a combined approach you can take, each with its … Read more
A whopping 60% of marketers feel that the way they spend their budget — and the ROI it produces — is being scrutinized more now than in the past. So, it’s no surprise you landed here to discover how you can better optimize your social media budget this year. As a content pro (and former … Read more
Many businesses create global websites hoping to replicate the success from online business in their home country in other countries. Some companies see the return on investment put into creating multiple websites, and some companies struggle to grow their business in foreign countries. Creating effective global websites requires attention to several essential factors to ensure … Read more
What we know right now: TikTok will be banned this Sunday, January 19th if it doesn’t demonstrate a willingness to divest from ByteDance, it’s Chinese-owned parent company… Unless the Supreme Court agrees with TikTok that its previous ruling infringes on freedom of speech. The justices pushed back on TikTok’s stance that its ban infringes on … Read more
The point of making predictions is not to be right but to understand reality so well that you can make an educated guess about where it goes and learn something in the process. I also enjoy the discussion I have based on sharing my predictions. They always make me smarter. So, please share your opinions … Read more
A new study analyzing 5,000 Google Shopping keywords sheds light on the factors that correlate with higher rankings. The research, conducted by Jeff Oxford, Founder of 180 Marketing, reveals trends that could help ecommerce stores improve their visibility in Google’s free Shopping listings. Amazon Dominates Google Shopping Amazon ranks in the #1 position for 52% … Read more
When it comes to social media marketing, you’d be forgiven for forgetting about Pinterest. After all, there’s so much more noise surrounding Instagram, Facebook, TikTok, and even LinkedIn. But more noise also means more competition, and for that reason, it might be worth considering Pinterest as part of your social media strategy. Here, we’ll break … Read more
The first place a potential customer may hear about your brand could be from your social media, a passing ad, or even a friend‘s recommendation. And if you’re one of the lucky ones, they may even seek out your brand’s landing page looking for more. Easy, right? You got them on your website, they’re sure … Read more
Google updates review snippet guidelines, recommending ratings include written reviews and author names. Google recommends ratings include written reviews and author names. Reviews must be visible and provide context. Proper implementation improves search visibility and user trust. Source link
Many things have changed in SEO since Google first came online in 1998. Today, with personalized results influenced by user behavior, location, and device, standing out in search engine results is more challenging than ever. The one thing that hasn’t changed is this: Your organic traffic is directly tied to your search engine ranking positions … Read more
![The HubSpot Blog's Marketing Leadership Report: How 720+ Brand Leaders Will Get Ahead in 2025 [+ How to Join Them]](https://nicheplrnewsletter.com/news/wp-content/uploads/2025/01/Copy-of-The-Future-of-Work-is-Flexible-Image-IG-598-×-398-px-595-×-400-px-517-×-517-px.png "The HubSpot Blog's Marketing Leadership Report: How 720+ Brand Leaders")
2025 is likely going to be the most interesting year thus far for marketing leadership. In the past year alone, you’ve had to navigate the rise of AI, changing consumer trends, and tough economic times. 56% of the marketing leaders in our recent survey say marketing has seen more change in the past three years … Read more
For small, mobile, local businesses operating without a fixed storefront, navigating the world of local SEO can feel like charting uncharted territory. Service area businesses (SABs) – think plumbers, electricians, mobile pet groomers, and the like – face unique challenges in establishing a strong online presence. However, by understanding the nuances of local SEO for … Read more
A Motion to Intervene has been filed in the WP Engine lawsuit against Automattic and Matt Mullenweg, alleging fifteen claims and seeking monetary awards along with changes to WordPress.org’s governance structure. A motion to intervene is a legal request by a third party that seeks to join an ongoing lawsuit, the success of which hinges … Read more
Getting buy-in for projects either at work, or from an organization can be difficult, but for SEO projects, it can be even more challenging as it is not always easy to tie the SEO work to results. To improve buy-in, looking to soft skills outside of SEO can make the difference. If we know our … Read more
Users in the U.S. spend around 26.20 hours on YouTube each month. That’s a whole lot of minutes that you can tap into if you know how to optimize your YouTube videos to maximize your reach! Whether you’re an aspiring content creator looking to build a following and establish a presence on YouTube, a small … Read more
Content mills: the corner of the internet where everyone’s promised the moon, but most people are left in the dark. Writers are offered an opportunity to be nurtured by editors, build their writing skills, and develop a professional portfolio. Companies are promised quality work that’s delivered quickly for a minimal investment. I don’t think anyone … Read more
Video Summary: Google has released a new episode of its Search Central Lightning Talks, which focuses on rendering strategies, an important topic for web developers. In this video, Martin Splitt, a Developer Advocate at Google, explains the intricacies of different rendering methods and how these approaches impact website performance, user experience, and search engine optimization … Read more
Google has officially shut down its Web Vitals Chrome extension with the release of Chrome 132. All its key features are now fully integrated into DevTools’ Performance panel, making it the go-to tool for measuring Core Web Vitals. While nearly 200,000 users used the extension, the Chrome team has decided to focus solely on DevTools, … Read more
