Microsoft Launches Copilot Search in Bing

Microsoft Launches Copilot Search in Bing

Microsoft launches Copilot Search in Bing, offering AI-powered summaries with clear links to sources for fast, conversational answers. Copilot Search is now available in Bing, combining AI summaries with traditional results. Verify information through transparent source attribution and citation links. Navigate topics conversationally without starting over. Source link

The Secret To Great Presentations? Connection Over Perfection

The Secret To Great Presentations? Connection Over Perfection

After speaking internationally for almost 20 years and reviewing professional presentations for speakers of all levels, from Search Engine Journal webinars to helping out my colleagues, I’ve developed a deep understanding of what makes presentations truly resonate. Through this journey, I’ve studied how people receive information and connect with speakers, and ultimately, how influence works … Read more

These Roadblocks Prevent AI Adoption — HubSpot’s Senior Director of Global Growth Shares How Champions Can Conquer the Challenge

aja frost as an ai champion next to a keyboard

Over the last year, I’ve seen AI tools like Claude and ChatGPT transform from cool tech novelties into total game-changers. These technologies are no longer nice-to-haves — they’re critical for any organization looking to stay competitive. Of course, implementing new AI-powered tools is often easier said than done. In this article, I’ll share some common … Read more

The 11 Best Social Media Analytics Tools in 2025 — For Creators and Marketers

The 11 Best Social Media Analytics Tools for Creators and Marketers

When I first started posting on LinkedIn consistently, I couldn’t understand why some posts were a huge hit and others flopped like soggy tacos. That is until I started monitoring my social media analytics. Suddenly, it all became much clearer: I had data that pointed to which hooks grabbed the most attention, what time got … Read more

The complete list of UK Instagram trends for brands and businesses

The complete list of UK Instagram trends for brands and businesses

According to Sprout’s Q1 UK Consumer Pulse Survey, which involved surveying over 2,000 consumers across the country, 90% of Gen Z now have Instagram profiles. Instagram popularity in the UK isn’t limited to Gen Z; almost 35 million people of varying ages in the UK, according to Statista, have an Instagram account. This makes Instagram … Read more

Studies Reveal Consumers Easily Detect AI-Generated Content

Studies Reveal Consumers Easily Detect AI-Generated Content

Two new studies reveal that most consumers can easily spot AI-generated content, both images and text, which may be more than marketers expected. The results suggest that brands should be careful when using AI in their marketing materials. Consumers Identify AI-Generated Images A study by digital marketing consultant Joe Youngblood found that U.S. consumers correctly … Read more

Social Proof Backfire: The Marketing Mistake Costing You Conversions

Phil Ag

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. In the early 2000s, communications professor Bob Hornik wanted to see if anti-drug ads worked. At the time, most ads used shock and fear tactics to persuade kids. Bob gathered data on thousands of teenagers. He tracked … Read more

Automattic Terminates 16% Of Workforce

Automattic Terminates 16% Of Workforce

Automattic announced that Matt Mullenweg is terminating 16% of Automattic employees, citing the need to increase productivity and the capacity to invest. The company is currently in a period of growth and profitability, six months after more than 8% of employees resigned. The announcement explains: “We have reached an important crossroads. While our revenue continues … Read more

Free Content Plan Template To Adapt To Your Needs This 2025

Free Content Plan Template To Adapt To Your Needs This 2025

Consistency is crucial when posting content to ensure your customers remain engaged with your business and its products. To maintain consistency, it’s essential to develop a structured posting schedule aligned with your company’s marketing objectives for optimal results. Our content plan is designed to support this process. But, what exactly does a content plan need? … Read more

My Go-To Copywriting Templates, As a Marketer With 20 Years of Experience

woman uses copywriting templates for work

Whenever I ask any marketer or copywriting expert about their writing process, I find there’s no specific process they follow and few copywriting templates to guide them. While this is partly due to natural variation in everyone’s creative process, copywriting best practices vary based on your audience, purpose, and format — not to mention year, … Read more

Ask A PPC: What Marketers Need To Know About Micro Conversions In Google Ads

Ask A PPC: Should I Pause My Expanded Text Ads

Micro conversions are among the most misunderstood – and underutilized – tools in a PPC marketer’s toolkit. While they don’t represent final goals like sales or leads, they can provide critical signals that improve campaign performance, inform audience strategy, and enable smarter automation. Here’s what marketers need to know to harness micro conversions effectively. What … Read more

How To Apply E-E-A-T To Your Site & Boost On-Page SEO

How To Apply E-E-A-T To Your Site & Boost On-Page SEO

To crack down on misinformation in content and enforce quality guidelines, Google came up with the concept of experience, expertise, authoritativeness, and trustworthiness, or E-E-A-T (previously E-A-T). This emerged out of their Search Quality Rater Guidelines, which emphasize the importance of providing users with reliable, valuable, and accurate information and a great website experience. If you give users what … Read more

10 New YouTube Marketing Strategies With Fresh Examples For 2025

10 New YouTube Marketing Strategies With Fresh Examples For 2025

Right now, YouTube marketing has become even more important with all the changes happening in the current digital landscape. What is also important is keeping up with trends and strategies to ensure your marketing stays fresh. As I said in a previous article, “I learned a long time ago that the video sharing site changes … Read more

How DoorDash Became Huge Starting With A $10 Domain Name

How DoorDash Became Huge Starting With A $10 Domain Name

Garry Tan, President and CEO of Y Combinator, interviewed Tony Xu, co-founder of DoorDash, in a conversation that revealed useful insights on how to research a niche before building a business around it, the wisdom of understanding pain points and why following competitors is not always the best path for long-term success. Building a strong … Read more

What is User-generated Content (UGC)? Essentials for a Soaring Strategy

learn what is ugc and how to use it to market your business

My personal social media is full of four main things: family, friends, food, and UGC. And as I type this, I hear the former saying, “Uh, what is UGC?” For over a decade, I’ve been creating social media content for brands, usually in exchange for complimentary products, ranging from skincare and makeup to spicy snacks … Read more

Google On Negative Authorship Signal And Mini-Site Reputation

Google On Negative Authorship Signal And Mini-Site Reputation

At the recent Search Central Live NYC event, Danny Sullivan discussed what happens when a site begins publishing vastly different content on a site and how that may affect rankings, introducing the concept of a mini-site as a metaphor for dividing the reputation of a site. He also discussed the concept of negative authorship authority, … Read more

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