How To Build AI Tools To Automate Your SEO Workflows [MozCon 2025 Speaker Series]
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Are you stuck doing repetitive SEO tasks manually? Learn how to automate workflows and build no-code AI tools to scale smarter—no coding skills needed. Source link
Google Retires 7 Structured Data Features To Streamline Search Results
Google retires seven structured data features including Book Actions, Course Info, and Claim Review to streamline search results. Rankings unaffected. Google is removing seven structured data features from search results. This change will not affecting rankings. There’s no immediate action needed. Source link
Google CEO Sundar Pichai Discusses Fate Of The Human-Created Web
Google’s CEO, Sundar Pichai, responded to concerns about the impact of recent changes in Search and was repeatedly asked to clarify his position on the web ecosystem and how it fits into what he calls the next chapter of search. Pichai’s responses were given in the context of a recent interview on the Lex Fridman … Read more
Google Outage Disrupts Lens, Discover, & Voice Search Results
Google has confirmed an ongoing disruption that is preventing some results from appearing in Google Lens, Discover, and Voice Search. According to the company’s Search Status Dashboard, the incident began on June 12 at 1:00 p.m. Pacific Time. A follow-up entry posted at 1:16 p.m. states: “There’s an ongoing issue with serving Google Lens, Discover, … Read more
Google Search Team Explains The “It Depends” Response
Google’s Search Relations team has explained why their SEO advice often sounds vague or comes with conditions, such as “it depends.” In a recent Search Off the Record podcast, team members Martin Splitt and Gary Illyes shared the challenges that prevent them from providing clear-cut answers. The discussion was part of what the team referred … Read more
Ask A PPC: What’s The Value Of Regular PPC Audits & How To Do Them Well
Regular audits are one of the foundational workflows in any paid media strategy. Whether you’re investigating account anomalies, evaluating growth opportunities, or preparing to transition strategies or vendors, audits are an essential pillar of PPC success. Here’s the thing: Not every audit strategy fits every account. A one-size-fits-all checklist won’t account for platform quirks, business … Read more
I run a zero-employee marketing agency entirely with AI tools — here’s how
A few years ago, I was head of content at a health insurance company — a role that required a team of full-time employees and freelancers to get the job done. But once ChatGPT hit the scene, I realized I could strike out on my own. Managing people is hard, messy, and expensive. I wasn’t … Read more
The Truth About LLM Hallucinations With Barry Adams
The launch of ChatGPT blew apart the search industry, and the last few years have seen more and more AI integration into search engine results pages. In an attempt to keep up with the LLMs, Google launched AI Overviews and just announced AI Mode tabs. The expectation is that SERPs will become blended with a … Read more
Email Marketing – The Email Habits of Gen Z Workers
Despite the availability of other tools like messaging, email is Gen Z’s top choice for workplace communication, according to recent research from ZeroBounce. The report was based on data from a survey of nearly 1,400 Gen Z workers (born between 1997 and 2012) in Canada, Europe, and the United States. Some 42% of respondents say … Read more
Your Next Time Saver: How To Use AI To Save Time On Hosting Maintenance, Agency Edition
This post was sponsored by Cloudways. The opinions expressed in this article are the sponsor’s own. Have you ever woken up to a 3 AM client website panic? Did your client’s ecommerce site crash during a flash sale? Has another client asked why their site is slow, “even though we’re paying for premium hosting.” This … Read more
Bluesky Verification is Here: How to Get Your Blue Check
On many social media platforms, verification means a paid subscription — or being a celebrity. But on Bluesky (as is par for the course), things look a little different. The decentralized platform is blazing a new blue check trail: one that mixes top-down trust with community credibility. Whether you’re a journalist, creator, brand, or just … Read more
7 UK influencer marketing examples to inspire your next campaign
The importance of influencers can’t be overstated. More than just a single approach, influencer marketing now represents several campaign types and a core way for brands to use socials to expand reach, further influence and gain new followers. Much of this is proven by today’s influencer marketing statistics; according to Q2 2025 Sprout Pulse Survey, … Read more
Google Removes Robots.txt Guidance For Blocking Auto-Translated Pages
Google removes robots.txt guidance for blocking auto-translated pages. This change aligns Google’s technical documents with its spam policies. Google removed guidance advising websites to block auto-translated pages via robots.txt. This aligns with Google’s policies that judge content by user value, not creation method. Use meta tags like “noindex” for low-quality translations instead of sitewide exclusions. … Read more
Is Google About To Bury Your Website? [Webinar]
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The new AI Mode is rewriting the rules of search. Are you ready? Google’s AI-generated answers are starting to dominate the SERPs, pushing traditional results further down the page. If your business relies on organic traffic, you can’t afford to ignore this shift. Join us on June 25, 2025, for an expert-led webinar sponsored by … Read more
Paid Media Reporting For Ecommerce: Navigating Attribution Across Paid
Global advertising expenditure has surpassed the $1 trillion mark for the first time. Digital advertising continues to dominate this growth, with digital channels encompassing search and social media forecast to account for 72.9% of total ad revenue by the end of the year. From a platform perspective, Google, Meta, Amazon, and Alibaba are expected to … Read more
Google AI Mode: First Thoughts & Survival Strategies
The new AI Mode tab in Google’s results, currently only active in the U.S., enables users to get an AI-generated answer to their query. You can ask a detailed question in AI Mode, and Google will provide a summarized answer. Google AI Mode answer for the question [what are the best ways to grow your … Read more
Brand and SEO Sitting on a Tree: K-I-S-S-I-N-G [Mozcon 2025 Speaker Series]
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Is your messy brand killing your search visibility? Learn how to align brand and SEO to boost visibility and future-proof your search strategy. Source link
AI can boost conversions from your web page — HubSpot’s CMO shows you how [tutorial]
Look, we‘ve all been there — you know your website could be converting better, but figuring out exactly what to fix feels like solving a Rubik’s cube blindfolded. You‘re running A/B tests, analyzing heat maps, and guessing at what’s actually going to move the needle. Well, AI just unlocked the process and can become your … Read more
