Starting a business can be tricky. Not only does it require a lot of time and effort, but it can also be very daunting to consider quitting your 9-5 without knowing whether or not you’ll be successful. With that in mind, I’ve pulled together eight unique side hustles for you to try this year. The … Read more
As a marketing leader with experience at several different tech companies, I’ve become an expert at real-time bidding (RTB) for programmatic ads. This process is often one of the most efficient and cost-effective ways to purchase ad inventory online. But, even for experienced marketers, real-time bidding can be confusing. That’s why I wrote this article: … Read more
Looking back on last year, fake content has reached new highs, challenging marketers to stand out with authentic, engaging campaigns that resonate with increasingly skeptical audiences. Overly polished or shallow content – such as slick paid media attempts, spammy posts, or poorly executed AI-generated content – is increasing, creating challenges for marketers to stand out … Read more
You.com AI Assistant and Search announced the deployment of the new open-source DeepSeek AI model, joining advanced models from Anthropic, Meta, Grok, and OpenAI. DeepSeek-R1 is safely hosted on U.S. servers, ensuring that no user data is sent overseas. DeepSeek-R1 DeepSeek-R1 is a new reasoning model developed in China that has shaken up the AI … Read more
Do you have a grasp on the potential niche your brand might operate within? While niche markets are much smaller than broad ones, successfully tapping into them can be incredibly lucrative in the long run. In this article, I will show you the value of moving into niche markets, and how to reach the target … Read more
Google has launched a new tool called “Ask For Me” that uses AI to help you make phone calls to local businesses. “Ask For Me” is designed to streamline the process of calling multiple businesses to compare quotes and schedule appointments. This feature is being rolled out first for auto repair shops and nail salons, … Read more
DeepSeek’s terms of use contain requirements that may make users reconsider using the app, as they could shift the balance between benefits and perceived risks by imposing significant financial obligations. One such requirement makes users liable for travel and litigation expenses if they violate the terms and the violation results in legal action. Terms Of … Read more
Google is informing users that its reCAPTCHA service will migrate to Google Cloud by the end of the year. An email states that all existing reCAPTCHA keys must be moved to Google Cloud projects. WordPress developer Jeff Starr shared a screenshot of the email that was sent out. #Google #reCaptcha service no longer will be … Read more
Traditionally, new businesses would need to set up a brick-and-mortar shop in the middle of their city to start making sales. But the world has changed significantly since then, with more avenues than ever available for launching a brand. One such avenue is the TikTok shop, which can be incredibly successful for some brands but … Read more
Google is making big moves with its Demand Gen campaigns, thanks to the feedback of advertisers. If you’re not familiar with Demand Gen campaigns, they originally launched in 2023. Shortly after, Google phased out Discovery Ads to transition them to this new campaign type. Now, Demand Gen campaigns are getting a facelift as Google doubles … Read more
This week’s Ask an SEO question comes from Mariya from Irinjalakuda, India, who asks: “How much time does it take for schema to go live on a SERP?” Great question Mariya, and an easy one to answer. Schema “goes live” on a search engine ranking position immediately once the search engine has refreshed its current … Read more
Learn how to avoid overspending your campaign budget and ensure accurate conversion tracking in this latest edition of Ask A PPC. The post Ask A PPC: How Can You Tell If You’re Overspending? appeared first on Search Engine Journal. Source link
DeepSeek, the Chinese AI chatbot topping App Store downloads, has scored poorly in NewsGuard’s latest accuracy assessment. According to NewsGuard’s audit: “[the chatbot] failed to provide accurate information about news and information topics 83 percent of the time, ranking it tied for 10th out of 11 in comparison to its leading Western competitors.” Key Findings: … Read more
Are you losing rankings due to multiple pages competing for the same keyword? Learn how to find and fix keyword cannibalization issues. Source link
Let’s think through a hypothetical purchase journey. An individual is in the market for an air purifier, and she starts off by searching for [best air purifiers] in Google. Your ad shows up in results, and she clicks on it, impressed with the mention of being rated No. 1 in product rankings as well as … Read more
Google has launched Meridian, an open-source marketing mix model (MMM) that helps marketers improve their advertising budgets. It uses Bayesian causal inference methods to offer better insights into online and offline media channels. In an announcement, Google highlights how older MMMs focused on offline media and branding, often missing the complexities of performance media like … Read more
There’s a lot you can do to boost your chances of success on social media — optimize your content for engagement, find your perfect posting times, master the art of thumb-stopping hooks… But even these smart tactics don’t guarantee success. Few things do when it comes to navigating social media algorithms and ever-changing audience behavior. … Read more
Growing with Instagram Reels takes more than trend-hopping and editing chops. What differentiates successful creators from others is how they use their analytics. These numbers show you exactly what works with your audience and what doesn’t so you can consistently post high-quality videos that truly resonate with them. In this post, we’ll show you how … Read more
