Check out CallRail’s latest ebook to learn more about how analyzing phone calls can help: Tip 2: Use AI Call Data To Inform Your SEO Strategy & Maximize Your Potential You can use AI to pull important data from your clients’ phone conversations more efficiently and apply these insights to your marketing strategies with CallRail’s … Read more
Google Tag Manager (GTM) is one of the most established and popular tag management solutions on the market, but it’s not the only player. New players have entered the market, offering great tag management solutions that are on par or maybe even better than GTM. Before we go into other tag management solutions, let’s go … Read more
Google released the GA4 Reports Builder for Google Analytics, an extension designed for Google Sheets. I’m excited to share that we have launched the GA4 Reports Builder for Google Sheets 🥳https://t.co/ROVqk0ywxA — Matt Landers (@matt_landers) August 14, 2023 The new Google Workspace add-on, published on August 10, aims to simplify the reporting process. But does … Read more
The July 1 migration deadline for Google Analytics 4 (GA4) has passed, and perhaps you’re still feeling unsteady working in the platform, still have some setup to do, or are in the Jumpstart queue. If you’re a reluctant GA4 user or haven’t had the time to get comfortable with it, stick with me as I … Read more
With the official sunset of Universal Analytics (UA), businesses are now expected to have Google Analytics 4 (GA4) up and running smoothly. On July 12, I moderated a webinar with Drew Blumenthal, Founder & CEO at Digital Drew SEM. He walked through all of GA4’s new reports and new metrics so you can understand what … Read more
It has been hard to not hear about or talk about GA4 over the past year. It has been one of Google’s most talked about updates within the SEO community and much more broadly – despite not being directly tied to SEO strategy or tactics. Google Analytics has been the popular platform for monitoring, measuring, … Read more
![How To Properly Set Up, Read & Utilize Google Analytics 4 [Webinar]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/06/How-To-Properly-Set-Up-Read-Utilize-Google-Analytics.jpg "How To Properly Set Up, Read & Utilize Google Analytics")
As of July 1, the official sunset of Universal Analytics (UA) will be upon us – but are you ready? Has your business started making the switch to Google Analytics 4 (GA4)? With the arrival of GA4 comes a range of new data metrics, more powerful reporting, and predictive intelligence features that you’ll want to … Read more
Understanding how users engage with a website is essential for any business, especially when assessing the effectiveness of advertising efforts. To assist advertisers with this, Microsoft introduced new insights for Universal Event Tracking (UET) tags designed to meet these business requirements more effectively and boost website traffic and conversions. Scheduled for rolling activation starting on … Read more
If you are familiar with Google Analytics 4 (GA4), you probably know already that it has built-in scroll tracking by default. And naturally, you might be asking yourself: why do I need custom tracking for scroll depth? The GA4’s “built-in scroll event” triggers when a user has scrolled through approximately 90% of the page – … Read more
