I know what it is like to be a reluctant entrepreneur. Back in 2014, when I first started thinking about Starling Bank, if anyone had told me, “Ah, so you are going to be an entrepreneur,” I’d have said, “Absolutely not.” I was similarly reluctant to use the word “founder.” Growing up, I always believed … Read more
With the expansion of generative AI and its integration into most SEO workflows and processes, coupled with the significant impact of layoffs in the tech sector, one has to ponder: is AI poised to replace all of our jobs? In January, Google laid off hundreds of workers as it shifted its investments and focus to … Read more
Since I began doing SEO in 2012, my biggest dream has been to work as an independent SEO consultant. However, it was not until a decade later that I was able to realize my dream. It wasn’t an easy journey, and I made plenty of mistakes along the way. If only I had known then … Read more
Freelancing is an attractive proposition. Many SEOs get their start freelancing because the material barrier to entry is quite low, and there’s a high demand for the services. If you’re good at what you do, you can earn high rates as an SEO consultant. Freelancing is also an excellent path into a career by virtue … Read more
Earning a degree is valuable for many professions. After all, you wouldn’t want a dentist who learned his trade via YouTube videos giving you a root canal, would you? Of course not. But for other professions, you can learn just as much, if not more, than a college curriculum’s worth online for a fraction of … Read more
I have been in the SEO industry for over seven years, and I have been leading the SEO team for the last year and a half. One thing that keeps the job exciting is how dynamic the industry can be. But this can also be a challenge for some. Like any average person, especially those … Read more
Earning a degree is valuable for many professions. After all, you wouldn’t want a dentist who learned his trade via YouTube videos giving you a root canal, would you? Of course not. But for other professions, you can learn just as much, if not more, than a college curriculum’s worth online for a fraction of … Read more
In the dynamic realm of search engine optimization (SEO), my career spans nearly two decades, starting in 2004 when I started working for an agency and just two years later moved to in-house SEO for a large company. Since then, I’ve held various in-house SEO roles at esteemed organizations, including Classmates.com, Concur, Smartsheet, ADP (usedcars.com), … Read more
I have been running Search London, a networking event, for 13 years, and it has been so successful that it has become a major feature in the SEO conference calendar. I originally launched the event in October 2010, but I will be celebrating its 13th birthday on February 26th, 2024, in central London. I wanted … Read more
The rapid advancements in artificial intelligence and machine learning have dramatically reshaped the SEO and digital marketing landscape, and attending a conference is arguably one of the best ways to benefit from the latest industry insights while expanding your professional network. Spending hours researching articles, forum discussions, and other online resources is always valuable, but … Read more
The rapid advancements in artificial intelligence and machine learning have dramatically reshaped the SEO and digital marketing landscape, and attending a conference is arguably one of the best ways to benefit from the latest industry insights while expanding your professional network. Spending hours researching articles, forum discussions, and other online resources is always valuable, but … Read more
I have been well aware of the importance of global communities since I started working freelance at home and also in an office environment. Digital communities are so important, especially in our industry as we continue to grow. The global digital advertising and marketing market is set to reach $786.2 billion by 2026, which is … Read more
LinkedIn Global Talent Trends report shows that hiring trends continue a stubborn downward trend and employee confidence in their careers are also generally trending negatively. Job posts that mention AI and generative AI receive higher rates of job applications over those that do not. The report emphasizes the importance talent acquisition efficiency and keeping an … Read more
Whether it’s Pubcon or MozCon, Dreamforce, or SXSW, SEO conferences and business networking events can be a great way to freshen up your skills, tune into industry trends, and connect with other professionals. In fact, getting the most out of networking events requires more than just listening to panels and handing out your business cards. … Read more
If you’re a tech SEO, content producer, link builder, or general practitioner, your skills are more than just the SEO channel. So don’t let imposter syndrome or irrational fears about AI and outsourcing worry you about job security. Take a deep breath and relax; your job is not going anywhere. That’s what this post is … Read more
I have an abnormal nostalgia for a phenomenon from my grad school days known as “Thirsty Thursday.” The combination of evening classes on Thursdays and no classes on Fridays led to the MBA Students’ Association enacting a weekly … well, Thirsty Thursday. We were tired. We were ready for a break. We were parched. So … Read more
Twitter is close to officially launching new features that allow Verified Organizations to post job listings to Twitter profiles. Some Verified Organizations have already posted job listings. Screenshot from Twitter, July 2023 The jobs listed below the Twitter bio and audience numbers link interested applicants directly to the job listing on the company website or … Read more
With the economic downturn and the possibility of a recession looming, the need to secure new business is becoming increasingly essential. Remembering these points when entering the boardroom could be the factor that separates you from other prospective vendors. Here’s what you need to remember when pitching enterprise companies. 1. Know The Opportunity In the … Read more
