In today’s digital age, where videoconferencing has become a staple in both professional and academic settings, a new study sheds light on the phenomenon of videoconferencing fatigue. Conducted by a team of Austrian researchers, the study, published in Scientific Reports, a journal by Nature Reports, delves into the real and measurable effects of prolonged videoconferencing … Read more
This episode of the Marketing Smarts Live Show features David Aaker, a renowned figure in the world of marketing. Together with host George B. Thomas, he delves into the fascinating concept of disruptive innovation and its impact on B2B branding, storytelling, and social efforts. Let’s dive into the key takeaways from this episode and explore … Read more
In a previous article, How To Make A Video Go Viral, I mentioned research that shows videos that evoked the emotion of hilarity, inspiration, astonishment, and exhilaration tended to be shared the most. People shared videos that elicited “high-arousal” or intense emotions twice as much as ones that elicited “low-arousal” or moderate emotions.” For the … Read more
Choosing the perfect audio to accompany your latest Instagram Reel is an art, not a science. Still, opting for a trending sound or music clip could provide the boost you need to get your video on the Reels feed or Instagram Explore page. But where to find them? If you always feel like you’re chasing … Read more
If generative AI is the future of marketing (and media in general), how can you compete with other marketers if ALL OF US have access to the same tools? We can all create amazing images, videos (soon), and articles. We can all use the most amazing copywriter as a template to write our own copy. … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! Many biotech companies approach marketing as if it were some Field of Dreams-style fantasy world where their science alone would make all their dreams come true. Unfortunately, the biotech industry, like most, is super-competitive, requiring … Read more
On Oct 12, 2022, Valve launched an updated version of its popular handheld gaming PC, the Steam Deck, with an improved OLED screen, longer battery life, and other enhancements over the original. According to a recent PC Gamer report, many were worried that Valve would face similar inventory shortages with the OLED model as it … Read more
We’ve all been part of the rush to figure out gifts for family and friends as the holiday season approaches. Many companies even recommend starting holiday shopping (plus social media and email marketing campaigns) months early to avoid shipping delays or out-of-stock notifications. The holiday season often means a busy time for brands — and … Read more
In the bustling world of B2B marketing, capturing and maintaining attention is akin to finding a needle in a haystack. This episode of the Marketing Smarts Live Show delves into that very challenge. Featuring Doug Binder, an expert in event design and experiential marketing, the episode offers invaluable insights for marketers striving to make an … Read more
X, formerly known as Twitter, has gone through a lot of changes since its ownership changed hands in November 2022. One of the most notable ones is its paid tier, which has seen name and design changes and many (many) additions to its list of features. So much has happened with this paid tier known … Read more
Looking to create golden sales opportunities efficiently and easily? Do you think you’re attracting good leads, but results aren’t showing it? What could you do with voice-of-customer insights summarized across calls? The key might lie within phone calls. CallRail has analyzed more than 100 million phone calls and consumer communication trends, and they’re ready to … Read more
Activision Blizzard developed its latest offering in the Call of Duty series, Modern Warfare III, in significantly less time than its predecessors, a factor that may be contributing to its negative reception. Bloomberg reporting notes the game, released amid Microsoft’s $69 billion acquisition of Activision, has been criticized for its rushed storyline. Developers under pressure … Read more
In a world where diversity and inclusivity are becoming increasingly central to business values, B2B marketers are facing the challenge of integrating those principles into their marketing strategy. In this episode of the Marketing Smarts Live Show, featured guest Sydni Craig-Hart, CEO of Smart Simple Marketing, shared her insights on inclusive B2B marketing techniques that … Read more
With so many years of being remote, we’ve experimented with communication a lot. One conversation that often comes up for remote companies is asynchronous (async) communication. Async just means that a discussion happens when it is convenient for participants. For example, if I record a Loom video for a teammate in another time zone, they … Read more
🖤 At Buffer, we’ve long aimed to default to transparency, a practice we believe helps eliminate inequality and gives everyone a greater chance of succeeding. Financial transparency is especially close to our hearts, which is why we’re proud to share Open Books, a series of small business owners giving us a peek inside their books … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! Evaluating performance accurately is vital for making strategic recommendations, allocating budget, and getting C-suite approval—which, as a marketer, is your everyday life. That makes customer lifetime value (LTV) one of the most important metrics to … Read more
Runway, the New York-based AI video startup, has released a major upgrade to its flagship text-to-video generator Gen-2 today. The improvements to video fidelity and consistency have led many in the AI creative community to call this release a huge leap forward for AI filmmaking. The Gen-2 model was first released in March 2023, allowing … Read more
Search engine optimization is becoming incredibly challenging and unpredictable. As search engines are integrating generative AI and learning to surface more diverse results, creating a strategy to rank your pages in the top 5 takes a lot of trial and error. Video marketing is almost equally challenging. Gone are the days when you had to … Read more
