Mastering Data-Driven Marketing: Insights from 100M Phone Calls

Mastering Data-Driven Marketing: Insights from 100M Phone Calls

How do you turn the conversations happening over the phone into invaluable data that drives success?  From understanding customer behavior to identifying conversion opportunities, your phone calls are full of hidden gems and untapped insights.  Humans may not have the capacity to analyze data from hundreds of calls or transcripts manually – but with CallRail’s … Read more

Prompt-injection attacks: A new challenge for OpenAI’s GPT-4V

OpenAI

OpenAI, the organization behind the groundbreaking ChatGPT, has taken another significant stride in the realm of artificial intelligence. This time, they’ve ventured into the visual domain with the introduction of GPT-4V, a model designed to understand and generate visual content. However, as with any technological advancement, it comes with its set of challenges. A recent … Read more

3 PR Tips for Social Media Brand Visibility

3 PR Tips for Social Media Brand Visibility

Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! social media has changed, and still is changing, public relations. Some companies might overlook social media’s importance and use it as an afterthought, but fully 77% of customers will choose a brand over its competitor … Read more

Here’s Exactly How This Founder Spent $17,000 to Get Her Tea Business Off the Ground

Here’s Exactly How This Founder Spent $17,000 to Get Her Tea Business Off the Ground

🖤 At Buffer, we’ve long aimed to default to transparency, a practice we believe helps eliminate inequality and gives everyone a greater chance of succeeding. Financial transparency is especially close to our hearts, which is why we’re proud to share Open Books, a series of small business owners giving us a peek inside their books … Read more

How I Designed a LinkedIn Thought Leadership Content Creation System

How I Designed a LinkedIn Thought Leadership Content Creation System

I am a professional writer, took LinkedIn personal branding courses, and joined their official creators’ program – and yet, I struggled to consistently post my entrepreneurial journey of building Merrative. At Merrative, we help brands and creators publish thought leadership content formats like interview-based blogs, narratives, non-fiction books, webinars, and data stories – and LinkedIn … Read more

Mastering AI-Powered Sales and Marketing: 10 Steps to Success in 2024

As we gear up for 2024, the marketing and sales landscape is evolving at breakneck speed, with Artificial Intelligence (AI) at its core. To ensure you not only keep up but thrive, let’s dive deep into the actionable steps you need to take. We’ll also explore real-world case studies of how other digital marketers are … Read more

Apple and Meta race to improve next-gen XR headsets

oculus quest

Although Apple and Meta have yet to release their first consumer virtual reality headsets, the tech giants are already working on the subsequent iterations. According to an Oct. 8 Bloomberg report, Apple’s first headset, the Vision Pro, will likely launch in early 2023. The Vision Pro features high-resolution cameras that enable mixed reality, a powerful … Read more

How Phill Agnew Has A #1 Podcast While Working Full Time (At Buffer)

Here’s How This Creator Has A #1 Podcast While Working Full Time (At Buffer)

Starting an online journey can be daunting, especially when staring at zero followers, zero likes, and zero comments. But what if we told you that you don’t need an existing following to make a significant impact online? Meet Phil Agnew, a creator who started from scratch with the most difficult format possible – a podcast … Read more

The Future of SEO: 5 Bold Predictions Based on 10 Years of SEO Experience

Is SEO dead?  ↪ No, it’s not. (I’ll explain below) Will SEO exist in 10 years?  ↪ Yes, it will. (In some form or fashion) What’s the future of SEO?  ↪ A marriage between AI, SEO, & Humans.  Do I have your attention?  My name is Connor Gillivan. I’m an SEO and Entrepreneur. I’ve built … Read more

Striking the Right Balance Between Business Branding vs. Personal Branding

Businesses come and go. But your personal name, that’s another matter altogether. In the social business world, your name can be leveraged as your personal identifier across myriad social media sites as well as your monetized business brand.  In creating a new business or online presence, one of the toughest decisions you may make is … Read more

This Business Went From Losing $20k to Earning $1 Million in 2 Years

How This Business Went From Losing $20,000 to Earning $1 Million in Just Two Years

🖤 At Buffer, we’ve long aimed to default to transparency, a practice we believe helps eliminate inequality and gives everyone a greater chance of succeeding. Financial transparency is especially close to our hearts, which is why we’re proud to share Open Books, a series of small business owners giving us a peek inside their books … Read more

NSA launches AI security center amid growing cyber threats

AI

As artificial intelligence weaves itself deeper into the fabric of national defense, the U.S. National Security Agency has unveiled a dedicated AI security hub. The NSA’s outgoing director, General Paul Nakasone, announced this strategic move on Thursday. The new AI division will nestle within the broader framework of the Cybersecurity Collaboration Center, a nexus where … Read more

Metrics vs. Outcome-Based Marketing | MarketingProfs

Metrics vs. Outcome-Based Marketing | MarketingProfs

Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! A map is a lovely metaphor for many things beyond travel logistics. But it also has limitations. So many that a Polish American philosopher and engineer penned the phrase “the map is not the territory” … Read more

Winning Back Abandoned Carts: Effective Techniques for Cart Recovery

A solitary abandoned cart might seem inconsequential in the bustling digital bazaar that is the eCommerce of today. Yet, when looked at collectively, these unclaimed carts represent a staggering amount of potential revenue slipping away.  What causes a customer, eager to purchase, to suddenly change course? The list of reasons might be endless, but the … Read more

How Chenell Basilio Grew A Newsletter to 20k+ Subscribers in 8 Months

She’s Grown An Audience of 20k+ Subscribers in Less Than A Year – Here’s How

Meet Chenell Basilio, a savvy creator who stumbled upon the power of newsletters almost by accident. Starting with a simple curiosity about how others were successfully growing their email lists, Chenell embarked on a journey of research and discovery with Growth in Reverse. Eight months later, she boasts an impressive following of over 20,000 subscribers … Read more

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