Before COVID-19, the winds of change were already gently guiding workloads towards public cloud platforms such as AWS and Azure. Then in 2020, the pandemic-driven shift to remote work catalyzed change and propelled cloud migration plans forward in many organizations. Despite the shift to cloud — hardware spending still remains on top. On-Premises Servers Are … Read more
Successful businesses know their consumers are constantly evolving. The modern consumer is selective when they consume media. They don’t appreciate top-down marketing strategies anymore. Rather, they want businesses to cater their content according to their needs and not the other way round. Context marketing is an excellent solution for any brand that wants to up … Read more
As a marketer, you aren’t getting the respect you deserve. You are a hard worker that loves what you do. You have spent years learning an ever-evolving list of skills, testing and refining your craft as technology and society have chaotically shifted drastically. You help businesses to make more money, allowing them to hire more … Read more
Mobile ads are significant for advertisers because of which app publishers are immensely focused on their app monetization techniques. However, knowing the right ad format that suits the particular ad or communicates well with the audience is a must. In this article, we have listed some of the top mobile ad formats for display advertising … Read more
My screen time is up to 8 hours some days. Admittedly, a lot of that is my own personal scrolling addiction, but at least 2 of those per day are spent doing work-related research on TikTok. “Research on TikTok? You mean…watching TikToks?” Yes. Exactly. And I get paid to do it. Getting familiar with the … Read more
It’s finally here. Yesterday, after two years of waiting, Instagram unveiled its Reels API to all social media management platforms. We were so excited we started building immediately and now … Today, drafting, scheduling, and auto-publishing Instagram Reels are now available in Buffer. Want to try it out? Connect your Instagram account to Buffer, for … Read more
The origin story of my business will be familiar to so many entrepreneurs: I was tired of my full-time job and had an idea I just couldn’t let go of. At the time, I was working for a design firm and was frustrated that everything we were selling was so expensive. I had a vision … Read more
Getting and staying healthy shouldn’t be difficult, particularly at a time when we know so much about medicine. And yet far too many Americans struggle to get the healthcare they deserve. Of course, there isn’t one singular reason behind this phenomenon that is occurring across the country. Instead, it’s a combination of factors conspiring against … Read more
If you scroll through your email inbox, there’s a good chance you’re subscribed to some kind of newsletter. And while plenty of those subscriptions may be for companies and brands, there’s recently been a surge in the popularity of individual newsletters. Substack, a platform dedicated to free and paid email newsletters, received over 24.57 million … Read more
It is a known fact that the global consumers are favoring ecommerce, and the reasons for ecommerce business success are many. According to a Statista forecast, the retail ecommerce revenue in the US is expected to cross 1.3 trillion dollars by the end of 2025. Image via Statista While brick-and-mortar stores are gradually losing their … Read more
While an HTML email empowers you to deliver a stunning user experience to your subscribers — designing and developing one is no walk in the park. The exercise of creating an HTML email is rather nuanced, requiring one to juggle several processes without skipping a beat. The secret to minimizing the margin of error lies … Read more
What Does a Content Marketing Career Path Look Like? Are you looking to pursue a content marketing career path? You’re in a good place. Content marketing is blowing up, set to be worth $600 billion in 2024 (Technavio research). What’s more, 89% of companies that hire content marketers plan to either continue or increase their … Read more
Mobile app developers must ensure that the mobile app is effortless while keeping internal information protected and secure. Complex or repeated authentications can be frustrating for your mobile app users. This article discusses various means of simple and secure mobile authentication, ensuring frictionless UI and UX of mobile authentication screens and data security. What is Mobile … Read more
Pride month is celebrated annually in June to honor the 1969 Stonewall riots, and the work towards equality for the LGBTQ community. In June of 1969, patrons and supporters of the Stonewall Inn in New York City responded against police harassment and persecution, resulting in the historic uprising. These riots marked the beginning of LGBTQ … Read more
Are you looking for ways to increase your website traffic? If so, you’re in the right place! In this post, we will discuss tips that will help drive more visitors to your site. Traffic is essential for any business – without it, your website won’t be able to generate sales or leads. 1. Have a … Read more
Travel has always been a fundamental part of my life. A love for not only destinations, but for the journey to reach them, is what led me to found my company, SteamLine Luggage. So during the pandemic, being stuck at home while still promoting travel inspiration to my customers felt surreal. In October of … Read more
💡 This piece was a collaborative effort between me and Tamilore. The first-ever Pride parade – also known as the Christopher Street Liberation Day March – occurred in New York in June 1970 during the one-year anniversary of the Stonewall Riots. It was a way for the community to reflect and honor the bravery of … Read more
Content makes the marketing world go round. It doesn’t matter what your overarching marketing strategy looks like – content is the fuel source. You can’t go anywhere without it. The biggest problem is that content can be expensive to create. We operate in a business world where thousands of pieces of content are created every … Read more
