During CES 2024, a collaboration between Google and Samsung was unveiled to streamline Android sharing and enhance ecosystem compatibility. This alliance introduces a unified Quick Share feature that simplifies the sharing experience for Samsung phone users and incorporates previously Samsung-exclusive features into non-Samsung Android phones with supported devices. The partnership aims to bridge the gap … Read more
In the ever-evolving landscape of B2B marketing, attention has been shifting toward building communities and enhancing brand. In this episode of the Marketing Smarts Live Show, guest Mark Schaefer delves into the powerful role of communities in shaping the future of marketing strategy. Community as the Core of Marketing Strategy Schaefer, the author of Belonging … Read more
Picture this: you spend hours working on a piece of content only to direct your sizeable social media audience to it and get a fraction of your typical engagement. That’s not an unusual challenge, especially as platforms focus on keeping you engaged within the container of whatever app you’re on. It’s why every social media … Read more
What if I told you that your content marketing strategy is only half as effective without using graphic design? It’s like serving a gourmet meal on a trash can lid – the quality is there, but the presentation is all wrong. Imagine that you’re scrolling through your favorite online platform – what stops your thumb … Read more
SpaceX has launched its first set of direct-to-cell Starlink satellites that intend to provide “mobile connectivity anywhere on Earth.” The company’s CEO, Elon Musk, confirmed on X (formerly Twitter) that the new satellites will be “a great solution for locations with no cellular connectivity” but warned that due to only supporting less than 7 MB … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! “What should I keep in-house (i.e., do with teams inside the company’s four walls), and when should I use an agency?” That marketing/advertising dilemma may be one of the most persistent. In the zeitgeist of … Read more
What would it be like if your prospective buyers could meet your brand? What would your business talk about, which jokes would your brand share, and what questions would your company ask? Your company’s LinkedIn page is exactly the place where your target audience gets to know your brand — digitally. It’s one of the … Read more
Whether you love it or hate it, there’s no escaping it! When it comes to AI or artificial intelligence, this statement holds true. Today, over 80% of digital marketers make use of AI in some way or the other. Whether it is using ChatGPT for generating ideas or Jasper for your captions, AI is here … Read more
Buffer changed a lot in the last year. In total, we released 26 fantastic features. We worked on 100s of small improvements and bug fixes. And wrote over 10,000 lines of code. To round up the year, we thought we’d run through the 11 most popular launches we released in 2023. New features AI Assistant … Read more
This episode of the Marketing Smarts Live Show features a fascinating conversation with Christopher Penn, an authority in analytics, digital marketing, and AI. Penn and host George B. Thomas delve into the ever-evolving landscape of AI in marketing, especially in the B2B sector. Key Takeaways: Harnessing AI for Efficient and Ethical Marketing Ethical use of … Read more
Christmas is fast approaching, but that means so is January. For those of us in the Northern Hemisphere it brings more bleak, long, cold nights of winter without the buzz and sparkle of the holiday season to get us through it. But fear not. It’s also the perfect time to snuggle up on the sofa … Read more
Last year, I shared Buffer’s top social posts and why I thought the posts performed so well. It was so much fun looking back at the past year, so now I’m back to do it again for 2023! Today, I’m sharing Buffer’s top-performing social posts from each platform and will give you an analysis of … Read more
First, think of how vast the internet is, and how impossible it is to reach every crack, corner, and crevice. Now, imagine a place where millions of people endlessly sift through this vastness, promoting what’s worthy of the front page and removing what’s rubbish. That’s Reddit. If you’ve spent only a few minutes redditting, you … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! What happens after your search for a B2B marketing agency begins? In-house marketers who haven’t served agency time might not be aware of what goes on behind the scenes. This article will shed light on … Read more
Shakeeb Ahmed, a former security engineer at Amazon, has pleaded guilty to charges of hacking and stealing over $12.3 million from two crypto exchanges in July 2022. This high-profile cybercrime incident, according to BleepingComputer reporting, has sent shockwaves through the cryptocurrency community, highlighting the vulnerabilities of decentralized finance platforms. The two exchanges victimized by Ahmed’s … Read more
Last year was a big year for my handmade ornaments company, Forged Flare. We went into 2022 determined to nail our online advertising strategy. We spent the early part of the year experimenting with different platforms, creatives, and approaches so that when the holiday season—our biggest time of year—came, we could crank up the budget … Read more
Personal branding has emerged as a crucial element for career success in numerous fields, including marketing. This episode of the Marketing Smarts Live Show, featuring branding expert Christine Gritmon, delves into the topic, offering valuable insights for marketers and executives. Here’s a glimpse into the key takeaways from this enlightening episode. Christine Gritmon challenges the … Read more
First-party data has been the talk of the marketing industry for years now. With ever-tightening user data privacy laws and regulations, it’s imperative that marketers embrace a world with little-to-no data cookies. We have to get more creative on how to legally, and ethically, capture customer information. Not sure what first-party data is? Or not … Read more
