There’s been a lot of talk recently about whether large language models (LLMs) are replacing a considerable amount of Google searches. While Google is clearly still the market leader, with 14 billion searches per day worldwide, an estimated 37.5 million “searches” on ChatGPT represent an opportunity for your brand. SEO professionals have years of experience testing … Read more
New research shows marketers aren’t using generative AI as much as they could be. Marketing applications rank surprisingly low on the list of popular AI uses. “The Top-100 Gen AI Use Case” report by Marc Zao-Sanders reveals that while people increasingly use AI for personal support, marketing tasks like creating ads and social media content … Read more
OpenAI has added better memory features to ChatGPT. Now, the AI can remember more from your past chats. This means you’ll get more personalized responses without needing to repeat yourself. Sam Altman, CEO of OpenAI, made the announcement on X: we have greatly improved memory in chatgpt–it can now reference all your past conversations! this … Read more
Google leaders shared new insights on AI in search and the future of SEO during this week’s Google Search Central Live conference in Madrid. This report is based on the thorough coverage by Aleyda Solis, who attended the event and noted the main points. The event featured talks from Google’s Search Relations team, including John … Read more
The cost of using advanced AI has fallen sharply. Since late 2022, the price of using GPT-3.5-level AI models has dropped from $20.00 to just $0.07 per million tokens. According to Stanford HAI’s AI Index Report, that’s a 280-fold reduction in less than two years. This massive cost drop is changing the pricing of AI … Read more
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! There is something ironic about trying to make AI content more human. But there’s also something exciting about it because our work as writers and content creators changes fundamentally. This shift reminds me of my time as a DJ – many moons ago. … Read more
A memo by Shopify’s CEO Tobi Lütke sets a company-wide expectation for the use of AI not just throughout the company but also encourages employees to think about how their end users can use AI. Everyone needs to read this because it marks a pivotal moment in how everyone should be using AI to hundredfold … Read more
Google AI mode now understands images, allowing you to upload photos and ask questions about them. AI Mode is rolling out to more people. Google has added image search capabilities to AI Mode in Search. You can upload pictures and ask questions about them. AI Mode is being rolled out to more users in the … Read more
Microsoft launches Copilot Search in Bing, offering AI-powered summaries with clear links to sources for fast, conversational answers. Copilot Search is now available in Bing, combining AI summaries with traditional results. Verify information through transparent source attribution and citation links. Navigate topics conversationally without starting over. Source link
Two new studies reveal that most consumers can easily spot AI-generated content, both images and text, which may be more than marketers expected. The results suggest that brands should be careful when using AI in their marketing materials. Consumers Identify AI-Generated Images A study by digital marketing consultant Joe Youngblood found that U.S. consumers correctly … Read more
Social media offers a valuable channel for businesses to connect with their prospects and current customers. A whopping 63.9% of the world’s population spends time on social media. Yet, social has also become an increasingly difficult forum to stand out in as more businesses continue to seek to capitalize on the opportunity that awaits. The … Read more
A report from the Association for the Advancement of Artificial Intelligence (AAAI) reveals a disconnect between public perceptions of AI capabilities and the reality of current technology. Factuality remains a major unsolved challenge for even the most advanced models. The AAAI’s “Presidential Panel on the Future of AI Research” report draws on input from 24 … Read more
For over a decade, E-A-T (expertise, authoritativeness, and trustworthiness) has played a role in search rankings, first introduced in Google’s Search Quality Rater Guidelines in 2014. But with the rise of AI-generated content and AI-synthesized answers, E-E-A-T (now including experience) is no longer just a good idea. It has become the defining factor in determining … Read more
Google has released its annual summer travel trends report alongside several AI-powered updates to its travel planning tools. The announcement reveals shifting travel preferences while introducing enhancements to Search, Maps, Lens, and Gemini functionality. New AI Search and Planning Features Google announced five major updates to its travel planning ecosystem. Expanded AI Overviews Google has … Read more
OpenAI has rolled out a new image generation system directly integrated with GPT-4o. This system allows the AI to access its knowledge base and conversation context when creating images. This integration is said to enable more contextually relevant and accurate visual outputs. OpenAI’s announcement reads: “GPT‑4o image generation excels at accurately rendering text, precisely following … Read more
IAB’s latest “State of Data” report reveals that despite recognizing its potential, 70% of agencies, brands, and publishers have yet to integrate AI into their campaigns fully. Here’s a look at the study, which examines the current use of AI in advertising, the challenges of adoption, and the opportunities for success. Current State of AI … Read more
Google is expanding AI overviews to “thousands more health topics,” per an announcement at the company’s health-focused ‘The Check Up’ event. The event included developments spanning research, wearable technology, and medical records. Here’s more about how Google is refining health results in Search. AI Overviews For Health Queries Google is showing AI overviews for more … Read more
Over the last 12 months, we filled significant gaps in our understanding of AI Chatbots like ChatGPT & Co. We know: Adoption is growing rapidly. AI chatbots send more referrals to websites over time. Referral traffic from AI chatbots has a higher quality than that from Google. You can read all about it in the … Read more
