Google has removed the waitlist for AI Mode in Search. This Gemini-powered search tool is now available to all US users. The update introduces new features, including visual cards for places and products, shopping integration, and a history panel for desktop users. This growth aligns with Google’s recent earnings reports, which indicate that investments in … Read more
![We Figured Out How AI Overviews Work [& Built A Tool To Prove It]](https://nicheplrnewsletter.com/news/wp-content/uploads/2025/04/We-Figured-Out-How-AI-Overviews-Work-Built-A.png "We Figured Out How AI Overviews Work [& Built A")
This post was sponsored by Market Brew. The opinions expressed in this article are the sponsor’s own. Wondering how to realign your SEO strategy for maximum SERP visibility in AI Overviews (AIO)? Do you wish you had techniques that mirror how AI understands relevance? Imagine if Google handed you the blueprint for AI Overviews: Every … Read more
Google claims AI Overviews are revolutionizing search behavior. But the data tells a different story. Since launching AI Overviews in 2024, Google CEO Sundar Pichai has repeatedly claimed they’re transforming search behavior: People are using it to Search in entirely new ways, and asking new types of questions, longer and more complex queries… and getting … Read more
OpenAI has added several new features to ChatGPT’s search tool. You can now shop for products, search through WhatsApp, and see improved source citations. These updates build upon the real-time search features introduced in October, demonstrating OpenAI’s increasing challenge to Google and other search engines. New Shopping Features Now Available The most significant addition in … Read more
In the SEO world, when we talk about how to structure content for AI search, we often default to structured data – Schema.org, JSON-LD, rich results, knowledge graph eligibility – the whole shooting match. While that layer of markup is still useful in many scenarios, this isn’t another article about how to wrap your content in … Read more
Microsoft released its 2025 Annual Work Trend Index this week. The report claims this is the year companies will move beyond AI experiments and rebuild their core operations around AI. Microsoft also introduced several new terms that it believes will shape the future of the workplace. Let’s look at what Microsoft wants to add to … Read more
Stanford University’s latest AI Index Report reveals a significant increase in AI adoption among businesses. Now 78% of organizations use AI, up from 55% a year ago. At the same time, the cost of using AI has dropped, becoming 280 times cheaper in less than two years. More Businesses Than Ever Are Using AI The … Read more
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! Is doing SEO enough for an AI chatbot visibility? The industry is divided down the middle: Half believe that optimization for large language models (LLMs) requires new strategies, while the other half insists good SEO already handles it. This division has spawned new … Read more
Just like with SEO, it can be tempting to use clever hacks to optimize for AI search. But the problem with hacks is that, as soon as they’re discovered, changes will be made that make those hacks ineffective. Consider the Rank Or Go Home Challenge, where Kyle Roof managed to get his website a top … Read more
Large language models (LLMs) like ChatGPT and Claude are best known for their writing abilities, drafting ad copy, summarizing reports, and helping brainstorm blog content. However, most marketers still know little about one of their most powerful features: They can write actual code. First, it talked. Then, it wrote. Now, it builds. We’re not just … Read more
![AI Overviews: We Reverse-Engineered Them So You Don’t Have To [+ What You Need To Do Next]](https://nicheplrnewsletter.com/news/wp-content/uploads/2025/04/AI-Overviews-We-Reverse-Engineered-Them-So-You-Dont-Have-To.png "AI Overviews: We Reverse-Engineered Them So You Don't Have To")
This post was sponsored by DAC. The opinions expressed in this article are the sponsor’s own. Authors: Dan Lauer & Michael Goodman Is the classic funnel model (TOFU-MOFU-BOFU) still relevant in an AI-driven SERP? What kinds of queries trigger Google’s AI Overviews? How can you structure content so that AI pulls your site into the … Read more
Google’s AI Overviews have changed how search works. A TrustRadius report shows that 72% of B2B buyers see AI Overviews during research. The study found something interesting: 90% of its respondents said they click on the cited sources to check information. This finding differs from previous reports about declining click rates. AI Overviews Are Affecting … Read more
In last week’s Memo, I explained how, just as digital DJing transformed music mixing, AI is revolutionizing how we create content by giving us instant access to diverse expressions and ideas. Instead of fighting this change, writers should embrace AI as a starting point while focusing our energy on adding uniquely human elements that machines can’t … Read more
OpenAI CEO Sam Altman recently said the company plans to release an open source model more capable than any currently available. While he acknowledged the likelihood of it being used in ways some may not approve of, he emphasized that highly capable open systems have an important role to play. He described the shift as … Read more
A new study tracking 768,000 citations across AI search engines shows that product-related content tops AI citations. It makes up 46% to 70% of all sources referenced. This finding offers guidance on how marketers should approach content creation amid the growth of AI search. The research, conducted over 12 weeks by XFunnel, looked at which … Read more
There’s been a lot of talk recently about whether large language models (LLMs) are replacing a considerable amount of Google searches. While Google is clearly still the market leader, with 14 billion searches per day worldwide, an estimated 37.5 million “searches” on ChatGPT represent an opportunity for your brand. SEO professionals have years of experience testing … Read more
New research shows marketers aren’t using generative AI as much as they could be. Marketing applications rank surprisingly low on the list of popular AI uses. “The Top-100 Gen AI Use Case” report by Marc Zao-Sanders reveals that while people increasingly use AI for personal support, marketing tasks like creating ads and social media content … Read more
OpenAI has added better memory features to ChatGPT. Now, the AI can remember more from your past chats. This means you’ll get more personalized responses without needing to repeat yourself. Sam Altman, CEO of OpenAI, made the announcement on X: we have greatly improved memory in chatgpt–it can now reference all your past conversations! this … Read more
