You’ve cracked it. You’ve found the perfect product, and you’re ready to take it to market. You set up a supplier, purchase your first batch, list your product, and wait for the sales to roll in. But instead of sales, you’re met with a mediocre response at best and 1,000 pet chicken harnesses packed into … Read more
While LinkedIn is a professional social network, it doesn’t mean you have to be boring. There’s a difference between “being professional” and “being a snoozefest”. And the platform has adapted significantly since its launch, to the point that when you crack it, it’s a fantastic option for promoting your services, building your brand, and acquiring … Read more
Foundr Magazine publishes in-depth interviews with the world’s greatest entrepreneurs. Our articles highlight key takeaways from each month’s issue. We talked with Adrian Grenier about his past business failures that led him to start Ducontra Ventures. To read more, subscribe to the magazine. ————— You probably recognize Adrian Grenier’s face from his role as Vincent … Read more
It’s time to debunk some widely held myths. Ready? Napoleon Bonaparte wasn’t short. There isn’t an elephant graveyard where elephants go to die. Mice aren’t particularly keen on cheese. Sunflowers don’t always follow the sun. You can’t catch a cold from going outside in winter without a coat. Also, you can’t be passive and make … Read more
Remote work has become more popular and more accessible than ever in the past couple of years. If you haven’t worked from home before, you may be scratching your head wondering if it’s even possible to achieve financial freedom in your pajamas. While most remote work veterans will tell you that you do eventually start … Read more
Foundr Magazine publishes in-depth interviews with the world’s greatest entrepreneurs. Our articles highlight key takeaways from each month’s issue. We talked with Nik Mirkovic and Alex Tomic, founders of Hismile, about creating a smile-care brand ready to compete with industry giants. To read more, subscribe to the magazine. ————— The Hismile guys aren’t selling, so … Read more
The term “dropshipping” has gotten a bad rap in recent years, On one end of the argument, you have those who believe dropshipping can make you a millionaire, and if you aren’t making 100 grand in passive income every month from your private jet, you are a loser. Spoiler alert: 99.99% of these claims are … Read more
Reading an article about limited liability companies (LLCs), eh? You’re likely a savvy side gigger looking to take things to the next level—and forming an LLC is a surefire way to make that happen. An LLC helps limit your personal liability (hence, limited liability company), maximize your write-offs, flexibly share profits, and qualify for business … Read more
One minute, you are scrolling through cute dog videos. The next, you’re checking out with a new business, purchasing five new pieces of clothing you probably don’t need. How did this happen? This is the power of a well-crafted Instagram ad. Before you know it, you’ve seamlessly moved from your favorite social media site (sorry, … Read more
You’ve created your content strategy and identified what content you want to push across your social media platforms. Now it’s time to create Instagram ads that convert. Advertising on Instagram is one of the most effective ways to target your audience, with over 95% of active users getting served them each month. But how do … Read more
I clean my inbox like a five-star hotel. Multiple times a day, I sort through the messages and brutally decide which email deserves the honor of my click—and which will be sent immediately to the trash. There’s something satisfying about batch selecting and dumping a row of unread emails into oblivion. And a majority of … Read more
The dreaded follow-up email. You’ve crafted the perfect action plan, and you need a sign-off from your customer, client, or partner to get cracking. It’s been a few days now, and you’re sitting twiddling your thumbs, waiting to get started. You’ve had the follow-up email stored in your drafts, reluctant to hit send. They’re just … Read more
Are you searching for ways to utilize your years of expertise and experience in a particular subject without committing to a full-time contract with one company? Have you considered consulting? When many people hear the term “consulting,” they think of marketing consulting, but in truth, there are many different ways that you can consult in … Read more
Webinars are quickly becoming one of the most powerful tools in the professional marketer’s arsenal. Regardless of your industry or niche, webinars are proving to be an incredibly effective way to build your brand’s exposure and authority, while generating sales and revenue. In short, if you’re not taking advantage of the power of webinars, you … Read more
Want to power up your ecommerce game, boost sales, and watch your brand grow? Discover the ecommerce marketing tips from some of our top students! The opportunity is there. Ecommerce is showing no signs of slowing down, and the predictions for the future are staggering. In 2019, retail e-commerce sales worldwide hit $3.53 trillion, and … Read more
Whether you’re launching a new brand, or considering a significant rebrand, picking the right colors is crucial. The wrong color can tank lead generation, lose business, or worse, get you called out for poor style. We just can’t let that happen to our fellow founders. That’s why we’ve created this article, discussing how to pick … Read more
Gone are the days when you had full authority over your brand reputation. Today, customers are in the driving seat, and all this is happening on social media. So, if your brand doesn’t have a solid social monitoring and listening strategy, you’re missing out on the most valuable data and insights to build your business—but … Read more
Has your mom’s friend been talking about her recent entrepreneurial ventures into selling Herbalife? I’m afraid we’ve got some bad news for her… While joining the lower ranks of a pyramid scheme isn’t technically entrepreneurship (or profitable, for that matter), there is something to be said for the freedom of owning your own business. And … Read more
