We often talk about how to bring your product to market, how to set up the logistics, and how to promote it to your target audience. But we rarely discuss how you should price a product. Some believe that you should price a product as high as possible to get the biggest possible profit margins, … Read more
Success in ecommerce isn’t easy. I’ve had high highs and the lowest of lows. But after more than a decade in this industry, I learned it’s possible to be successful, so long as you have three elements nailed down. Marketing expertise and passion. A drive to become successful through consistent practice. Identifying trending products at … Read more
As business owners, revenue is one of our favorite words. We all love revenue. We love seeing it go up, we love saying it, and if you’re a copywriter like me, you also love writing it (as is the case with many French words.)! However, the best type of revenue for any business owner is … Read more
Foundr Magazine publishes in-depth interviews with the world’s greatest entrepreneurs. Our articles highlight key takeaways from each month’s issue. We talked with Cody Ko and Noel Miller about evolving from content creators to business owners. To read more, download the magazine. ————— At 3am on a weeknight, Cody Ko and Noel Miller found themselves sitting … Read more
When it comes to planning products you want to sell as part of your ecommerce brand, one of the top priorities alongside manufacturing and ease of access is the product’s demand consistency. It takes time and effort to get a product launched, so the last thing you need is to spend hours sourcing and marketing … Read more
One thing that is true about any business, regardless of the industry, is that there is a ton of jargon to get your head around. I mean, even the term jargon can be quite confusing! A common terminology confusion you will come across early in your journey is revenue vs profit. The two terms are … Read more
When circumstances are right, launching a subscription product can transform your businessl, but it can also take a lot of time, effort, and learning along the way. I should know, given that we launched our subscription product, foundr+, back in 2022. Creating a subscription product has totally changed how I think about business. And I … Read more
It’s not 2014 anymore. One decade on, and now your mom is no longer berating you for purchasing clothes “on the line.” Instead, she’s got a brand new air fryer, shipped with next-day delivery from her new favorite store, Amazon. It’s 2024, and online shopping has never been bigger, taking a larger percentage of the … Read more
After talking about AI prompts for written ecommerce brand content, let’s now take a look at how to come up with the best images with the help of our AI friends. Such visuals have become a game changer in the era of digital marketing and online content creation. AI-generated images can be used for various … Read more
Your idea is killer, now how do you find investors? Every business needs funding—some more than others. Many new small businesses are able to launch by bootstrapping, but sooner or later you might need capital to take your business to the next level. You may find yourself wondering how to find small business investors and … Read more
Email marketing isn’t dead—far from it. Google+: now that’s dead. While social media platforms have come and gone, and channels like cable TV and radio have ebbed and flowed, email has remained strong. Email is fast approaching its 60th birthday, and it’s not showing any signs of slowing down. But it’s easy to see why … Read more
Foundr Magazine publishes in-depth interviews with the world’s greatest entrepreneurs. Our articles highlight key takeaways from each month’s issue. We talked with Amy Porterfield about how to leave your nine-to-five job. To read more, subscribe to the magazine. ————— In 2023, Amy Porterfield published her first book, Two Weeks Notice: Find the Courage to Quit … Read more
When Foundr CEO Nathan Chan first spoke with Trinny Woodall about launching her beauty brand, Trinny London, he asked why she started with so many products. The answer was simple. “We’re in makeup, darling.” Woodall is confident, direct, ambitious, and fabulous before fabulous was cool. She knows what she’s doing because she knows her customers. … Read more
The pings of the basketball and squeaks of shoes sliding on hardwood echoed throughout the massive rafters of the arena. Players mumbled to each other in layup lines while coaches made last-minute preparations on the bench. The PA system pounded hip-hop music into seats layered with cardboard cutouts of fans. The broadcasting staff were the … Read more
Be honest: at some point, you’ve found yourself scratching your head and thinking: what is the 80/20 rule that everyone keeps talking about? No, it’s not a math question. And we’re not referring to the 80/20 celebrity diet that took Hollywood by storm in 2016. We’re talking about a life-changing principle that the world’s best … Read more
More women are starting their own small businesses every day. Working women continue to face unique challenges, especially as small business owners, so what are the absolute best business ideas for women? Starting with the most profitable businesses, best online business ideas, low investment business ideas, and best side hustles, we’ve curated a list of … Read more
If you’re looking for Sid Mathis, you probably won’t find him behind a desk or in a meeting—not if he doesn’t have to be. More likely, he’s somewhere covered in mud. Mathis is the founder of Vessel Powersports, a company he started in 2019 that supplies aftermarket parts for all-terrain vehicles (ATVs). He created the … Read more
Imagine you have a true million-dollar idea. You know, a real world-changer. What would you do? Throw it on Shopify and start selling ASAP? Bury all evidence in the woods behind your house? You might want to protect your intellectual property by getting a US patent. The patent application process can be intimidating in its … Read more
