To crack down on misinformation in content and enforce quality guidelines, Google came up with the concept of experience, expertise, authoritativeness, and trustworthiness, or E-E-A-T (previously E-A-T). This emerged out of their Search Quality Rater Guidelines, which emphasize the importance of providing users with reliable, valuable, and accurate information and a great website experience. If you give users what … Read more
![10 Top Converting Landing Pages That Boost Your ROI [With Examples]](https://nicheplrnewsletter.com/news/wp-content/uploads/2025/03/10-Top-Converting-Landing-Pages-That-Boost-Your-ROI-With.png "10 Top Converting Landing Pages That Boost Your ROI [With")
This post was sponsored by Unbounce. The opinions expressed in this article are the sponsor’s own. Want to increase sign-ups, sales, or demo requests from your landing page? How can you ensure your landing page is optimized for conversions? Landing pages can make or break your conversions. A well-designed landing page doesn’t just look good; … Read more
Google’s Martin Splitt answers whether adding an audio version of a blog article will impact the page’s search ranking. Adding audio to blog posts won’t boost SEO directly. Audio enhances user experience and accessibility. Happy users can lead to more shares and links. Source link
![5 New SEO Ranking Challenges You’re Facing Right Now [& A Fix]](https://nicheplrnewsletter.com/news/wp-content/uploads/2025/02/5-New-SEO-Ranking-Challenges-Youre-Facing-Right-Now.png "5 New SEO Ranking Challenges You're Facing Right Now [&")
This post was sponsored by Bright Data. The opinions expressed in this article are the sponsor’s own. Struggling to adapt your SEO strategy to ever-changing AI-driven SERPs? Have the most recent Google updates left your rank-tracking methods outdated? What happens when you can no longer deliver key information on traffic sources? Generative AI (GenAI) technologies … Read more
Google has released its first major update to the Search Quality Rater Guidelines since March. Human evaluators use the Search Quality Rater Guidelines (PDF link) to assess the quality of search results. Although these guidelines don’t directly affect rankings, they provide useful insights into what Google views as high-quality content. This update reflects Google’s evolving … Read more
This post was sponsored by “Skynet Technologies USA LLC”. Did you know that 1 billion people have not reached you or your customers’ websites yet. 1 billion potential customers are waiting for businesses to step up and do what’s right. Find out if your website is accessible to 1 billion people >>> Accessibility isn’t just … Read more
![[Losing Traffic?] 4 Easy Steps To See How Google’s AIO Is Affecting Your SEO](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/11/Losing-Traffic-4-Easy-Steps-To-See-How-Googles-AIO.png "[Losing Traffic?] 4 Easy Steps To See How Google's AIO")
SE Ranking sponsored this post. The opinions expressed in this article are the sponsor’s own. Wondering how AI is affecting your traffic? Want to learn how to get into the AI Overview at the top of SERPs? Miss the days when you could appear as the top result on a SERP? It’s possible to relive … Read more
This post was sponsored by Ahrefs. The opinions expressed in this article are the sponsor’s own. Having the right SEO AI tools in your martech stack can help you: Streamline your content production. Automate complex SEO processes. Do less “busy” work and more stuff that moves the needle. Take the guesswork out of your strategies. … Read more
On-page SEO is fine-tuning various website components to help search engines crawl, understand, and rank pages for relevant queries. While off-page factors like backlinks and brand signals are critical, optimizing on-page elements lays the groundwork for maximizing search visibility. Beyond the content itself, on-page factors signal a page’s relevance and quality. The website architecture, including … Read more
In this guide, you will learn about alternative text (known as alt text): what it is, why it is important for on-page SEO, how to use it correctly, and more. It’s often overlooked, but every image on your website should have alt text. More information is better, and translating visual information into text is important … Read more
Now, what about the content of the actual calls? Well, you can use that, too. Let dive into how you can use call analysis to further inform your strategy. How To Analyze Your Call Data The insights you collect from customer phone interactions can have a game-changing impact on your business. But you want to … Read more
In this guide, you will learn about alternative text (known as alt text): what it is, why it is important for on-page SEO, how to use it correctly, and more. It’s often overlooked, but every image on your website should have alt text. More information is better, and translating visual information into text is important … Read more
This post was sponsored by SOCi. The opinions expressed in this article are the sponsor’s own. As a marketer, you may feel like the ground is shifting under your feet with so many changes in the world of search. From Google’s recent announcement to release AI Overviews to all U.S. users to OpenAI revealing GPT-4o, … Read more
This post was sponsored by Stay22. The opinions expressed in this article are the sponsor’s own. The latest Google update hit our partners – travel bloggers – hard. Despite the challenges presented by this update, we are amazed by their resilience. Although we cannot influence Google, we can definitely take charge of the things within … Read more
This post was sponsored by SE Ranking. The opinions expressed in this article are the sponsor’s own. Wondering why your competitors rank higher than you? The secret to your competitors’ SEO success might be as simple as targeting the appropriate keywords. Since these keywords are successful for your competitors, there’s a good chance they could … Read more
This post was sponsored by DAC Group. The opinions expressed in this article are the sponsor’s own. To create websites and marketing campaigns that will increase conversions, you must understand what your customers need and when they need it. What inspires a prospect to connect with you or buy your product from start to finish? … Read more
This post was sponsored by Fiverr Pro. The opinions expressed in this article are the sponsor’s own. Were you impacted by Google’s recent core update? Have your search visibility and rankings begun to drop? Even in the era of automation, quality still wins over quantity when it comes to search rankings. With the recent surge … Read more
1. Check Your Direct Competitors’ Backlinks Since link building helps your site rank higher, we can assume that the highest-ranking sites on SERPs have lots of good backlinks. The same is true for your competitors who rank higher than you. And if there are a lot of authoritative sites linking to them, wouldn’t it be … Read more
