The Asian market is growing. Aside from the usual suspects, such as China, Japan, and South Korea, other Asian countries have grown their online presence in recent years. Many other countries, including Malaysia, the Philippines, and Singapore, have over 90% online user penetration rates. Bangladesh, India, Indonesia, and Pakistan have over 100 million Internet users. … Read more
In my 18+ years in search marketing, one thing I’ve seen continuously is shared budgets. When I ask the advertiser why, I always get a similar answer: “We have a set limited budget, and this is the best way for us to fund everything.” That is a response I get from mom-and-pop operations and SMBs, … Read more
![Navigate The Digital Landscape With These Upcoming Trends in Paid Search [Webinar]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/10/Navigate-The-Digital-Landscape-With-These-Upcoming-Trends-in-Paid.jpg "Navigate The Digital Landscape With These Upcoming Trends in Paid")
The search marketing landscape is evolving rapidly with new technologies. This year alone, we’ve seen the rise of generative AI, new developments in automation and voice search, and the emergence of new ad formats. We understand the challenge that professionals like you face. How do you know which ways to innovate with your paid search … Read more
![How To Perform Website Experiments [+ SEJ Experiment Walk-Through & Results] [Webinar]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/10/How-To-Perform-Website-Experiments-SEJ-Experiment-Walk-Through.jpg "How To Perform Website Experiments [+ SEJ Experiment Walk-Through &")
How do you know what to change on your website or landing page to make it more effective? Are the tweaks and tests you made to your site really successful? Or do they just look successful? Could the best practices you’ve been following for years actually be what’s holding you back from achieving your goals … Read more
In its latest article, Microsoft Advertising highlighted a series of updates to various features aimed at helping advertisers maximize ad campaign budget, reach new audiences, and increase ad options for specific verticals. 6 Updates To Audience Ads This month’s news featured six updates to Audiences Ads, which leverage consumer intent signals, such as searches, web activity, … Read more
![How Do Ads Affect Website Visitor Behavior? [Exclusive]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/10/How-Do-Ads-Affect-Website-Visitor-Behavior-Exclusive.jpg "How Do Ads Affect Website Visitor Behavior? [Exclusive]")
Almost no one will ask you to show them more ads. We know ads are a powerful advertising medium and great for generating leads and sales. But your website users? A recent WARC report found that 53% of survey respondents felt that “too many ads” could actually damage a brand. There is a delicate interplay … Read more
Microsoft announced a series of generative AI updates to its search and advertising platforms to redefine how we interact with search engines and online ads. Earlier this year, the tech giant revealed its plans to implement generative AI into its services to change how we work. It’s doing that with features like Compare & Decide … Read more
Google shared the latest updates to Google Ads’ automatically created assets and conversational experience to help more users leverage artificial intelligence (AI) to improve ad campaign efficiency. The latest features focus on automatically created assets and a new conversational experience, marking a step toward automating the advertising workflow. Expansion Of Automatically Created Assets One of … Read more
At the DMEXCO conference, Microsoft announced a significant addition to its advertising suite—Video and Connected TV (CTV) ads. The tech giant aims to capitalize on the booming digital video landscape, where people are expected to spend an average of 3.5 hours daily by 2024. This new feature allows advertisers to create video and CTV campaigns … Read more
The convergence of rising privacy concerns and regulation enforcement with fast-paced technology advancements has sparked a revolutionary transformation in how we approach marketing planning and execution. As technology continues to evolve rapidly, the vast amounts of personal data generated by consumers have become increasingly vulnerable, triggering heightened apprehensions about privacy and data security. Consequently, governments … Read more
This post was sponsored by BrandVerity. The opinions expressed in this article are the sponsor’s own.We all know that paid search campaigns are highly effective ways to drive traffic to your site. In fact, brands or advertisers that run paid search campaigns experience incredible results that strategically catapult their brand’s visibility and traffic. With paid … Read more
In a proactive move to clarify misunderstandings around brand safety controls and reporting in Performance Max, Google’s AdsLiaison took to X to provide a comprehensive breakdown of settings available to advertisers. These controls are designed to help ensure that PMax ads appear alongside suitable content across Search, Shopping, Display, and Video inventories. There’s been some … Read more
This post was sponsored by Channable. The opinions expressed in this article are the sponsor’s own. The nature of ecommerce marketing has grown increasingly complex. Gone are the days when you could rely solely on a single channel to drive sales for your business. Now, in order to seamlessly integrate into consumers’ daily digital experiences, … Read more
Some Google Ads users encountered an inconvenient service disruption earlier today. Customers reported an error message when using the service: “Google Ads can’t complete your request right now.” Any one else can’t load Google Ads due to “Google Ads can’t complete your request right now” error message? — Alex Rodríguez (@AlxRodz) August 3, 2023 The … Read more
Microsoft Advertising made several announcements in the past month about advertising capabilities for July 2023. These updates span from unveiling Predictive Targeting, an AI-based tool for increasing ad conversions, to expanding Property Promotion Ads to include vacation rentals. Learn how Microsoft plans to help advertisers reach more customers with greater efficacy and cost savings. 1. … Read more
Looking for ways to scale your Google Ads account and advance your strategy? Are you optimizing for offline actions, too, like calls and sales? On June 21, I moderated a webinar with Michael Scott, Paid Ads Marketing Strategist at Manticore Marketing, and Amelia Northrup-Simpson, Product Marketing Manager at CallRail. Scott and Simpson showed ways you … Read more
Google Ads has introduced a revamped design for its Ads platform to enhance the accessibility and organization of data and tools. The following are highlights from the YouTube video of new features coming soon to Google advertisers. Navigation To make navigation easier, Google categorized pages into five primary sections: Campaigns, Goals, Tools, Billing, and Admin. … Read more
![How To Start Optimizing Your Offline Conversions With Google Ads [Webinar]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/06/How-To-Start-Optimizing-Your-Offline-Conversions-With-Google-Ads.jpg "How To Start Optimizing Your Offline Conversions With Google Ads")
Ready to explore how you can improve your existing revenue streams? Hoping to improve your offline conversion strategy but not sure where to start? Your first step to boost your revenue potential is to begin scaling your Google Ads account by: Changing your campaigns to optimize offline actions rather than focusing on “online” activity. Tracking … Read more
