7 Powerful Benefits Of Using PPC Advertising

7 Powerful Benefits Of Using PPC Advertising

It feels like Google drops new AI-integrated features into its flagship ad platform, Google Ads, every month. It doesn’t help that every other search engine also adopts AI features with their own spin. Despite the rapid change, search marketers can use new platform updates to stay ahead of the competition and be at the forefront … Read more

7 Google Ads Shortcuts For Better Results With Less Effort

7 Google Ads Shortcuts For Better Results With Less Effort

PPC management can suck up some major time if you’re focusing on elements that don’t matter, unnecessarily bloating your account, or skipping time-saving tools. These seven Google Ads shortcuts and features can help you win back some of that precious time. Not only will these help you save time, but they’ll also give you insights … Read more

7 Powerful Benefits Of Using PPC Advertising

7 Powerful Benefits Of Using PPC Advertising

It feels like Google drops new AI-integrated features into its flagship ad platform, Google Ads, every month. It doesn’t help that every other search engine also adopts AI features with their own spin. Despite the rapid change, search marketers can use new platform updates to stay ahead of the competition and be at the forefront … Read more

Google Ads Liaison Explains “Other” Search Terms Issue

Google Ads Liaison Explains “Other” Search Terms Issue

An advertiser recently asked Ginny Marvin, the Google Ads Liaison, about an issue with seeing a high percentage of ad spend and conversions falling under “Other” search terms. Inquiry Into Ad Spend Anomalies The advertiser explained that for a campaign using all exact match keywords, 80% of ad spend and 90% of conversions were attributed … Read more

Google Bans Price Gouging, Victim-Blaming Ads

Google Bans Price Gouging, Victim-Blaming Ads

Google has announced an update to its policy on inappropriate content for advertisements, aiming to better address ads running during or about sensitive world events. The new policy will go into effect in February 2024 and more clearly define what constitutes a “sensitive event” for purposes of prohibiting certain exploitative or insensitive ads. Defining Sensitive … Read more

What Are Good Google Ads Benchmarks In 2023? [STUDY] (Festive Flashback)

What Are Good Google Ads Benchmarks In 2023? [STUDY] (Festive Flashback)

Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on significant events, fundamentals, actionable strategies, and thought leader opinions. 2023 has been quite eventful in the SEO industry and our contributors produced some outstanding articles to keep pace and … Read more

Google SGE And Generative AI In Search: What To Expect In 2024

Google SGE And Generative AI In Search: What To Expect In 2024

Initially, the Google Search Generative Experience (SGE) experiment in Labs was expected to “end” in December 2023. But with the latest redesign of the Google Labs website, many have noticed that the end date for SGE has disappeared. What does this mean for Google SGE and the future of generative AI in search? Here’s what … Read more

Unlock Global Reach With Microsoft Video Advertising And Netflix

Unlock Global Reach With Microsoft Video Advertising And Netflix

Microsoft Advertising aims to lead the transformation of video marketing through partnerships with Netflix and top streaming platforms. In 2023, the emergence of Connected TV (CTV) and over-the-top (OTT) platforms is redefining the advertising landscape. During a recent webcast, Microsoft highlighted the significance of its unique tech stack, which provides advertisers with the flexibility to … Read more

Microsoft Advertising Offers Full-Funnel Solutions To Reach Fans

Microsoft Advertising Offers Full-Funnel Solutions To Reach Fans

In the competitive world of advertising, connecting with enthusiastic audiences during sporting events presents a unique and lucrative opportunity for brands. With 31% of the US population engaging in digital live sports content monthly and similar trends in the UK, advertisers are looking to score big with fans year-round, not just during major events like … Read more

Google Ads: New Multi-Format Ads For Video Reach Campaigns

Google Ads: New Multi-Format Ads For Video Reach Campaigns

Google Ads’ new multi-format ads offer advertisers a broader reach on YouTube with in-stream, in-feed, and Shorts ads. Google Ads introduces in-feed and Shorts ads in multi-format ad options. VRC uses bumper ads and skippable in-stream, non-skippable in-stream, in-feed, and Shorts ads to reach more audiences. Utilizing three ad formats maximizes brand exposure at a … Read more

Google Analytics 4 Features To Prepare For Third-Party Cookie Depreciation

Google Analytics 4 Features To Prepare For Third-Party Cookie Depreciation

Google will roll out new features and integrations for Google Analytics 4 (GA4) for first-party data, enhanced conversions, and durable ad performance metrics. Beginning in Q1 2024, Chrome will gradually phase out third-party cookies for a percentage of users, allowing for testing and transition. Third-party cookies, which have been central to cross-site tracking, are being … Read more

PPC Strategies For 2024: Insights From Over 16,000 Businesses

PPC Strategies For 2024: Insights From Over 16,000 Businesses

We’re diving into insights from over 16,000 ecommerce businesses, showing the trends that shaped PPC advertising in 2023, and how to use them to move forward into 2024. In this insightful interview with Jacques van der Wilt, he and Loren examine highlights from DataFeedWatch’s powerful Multichannel Marketing Report. They take a look at which PPC … Read more

Microsoft Advertising Partners With Baidu Global For Chat Ads API

Microsoft Advertising Partners With Baidu Global For Chat Ads API

In its monthly recap of significant developments, Microsoft Advertising shared the latest news about its new partnership with Baidu Global, advertising opportunities, and Bing’s rebranding to Copilot. These advancements boost advertiser reach and efficiency, representing a notable expansion as the holiday season approaches. Microsoft And Baidu: A Strategic Alliance Microsoft Advertising advanced its commitment to … Read more

Firefox URL Tracking Removal – Is This A Trend To Watch?

Firefox URL Tracking Removal - Is This A Trend To Watch?

Firefox recently announced that they are offering users a choice on whether or not to include tracking information from copied URLs, which comes on the on the heels of iOS 17 blocking user tracking via URLs. The momentum of removing tracking information from URLs appears to be gaining speed. Where is this all going and … Read more

In the Hot Seat: Google’s Search Ads Stir Controversy On Questionable Websites

In the Hot Seat: Google's Search Ads Stir Controversy On Questionable Websites

A recent study published by Adalytics reports Google Search Partners ads appeared on content that doesn’t adhere to its publisher policies. Per Google’s Publisher Policies, ads are not permitted to serve alongside content that: Is illegal or promotes illegal activity Infringes copyright Sells or facilitates the sale of counterfeit products Incites hatred or promotes discrimination … Read more

Google To Curb Microtargeting In Consumer Finance Ads

Google To Curb Microtargeting In Consumer Finance Ads

Google is updating its policy limiting personalized advertising to include more restrictions on ads related to consumer financial products and services. Google’s personalized ads policy prohibits targeting users based on sensitive categories like race, religion, or sexual orientation. Over the years, Google has continued updating the policy to introduce new limitations. The latest update to … Read more

Google Performance Max: Everything You Need To Know

Google Performance Max: Everything You Need To Know

Performance Max has taken Google’s center stage in the last few years. Originally launched in 2021, this PPC campaign type has been met with both praise and criticism among advertisers. But with AI and machine learning in full force Performance Max isn’t something to ignore anymore. Keep reading to understand the ins and outs of … Read more

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