In the competitive world of advertising, connecting with enthusiastic audiences during sporting events presents a unique and lucrative opportunity for brands. With 31% of the US population engaging in digital live sports content monthly and similar trends in the UK, advertisers are looking to score big with fans year-round, not just during major events like … Read more
Google Ads’ new multi-format ads offer advertisers a broader reach on YouTube with in-stream, in-feed, and Shorts ads. Google Ads introduces in-feed and Shorts ads in multi-format ad options. VRC uses bumper ads and skippable in-stream, non-skippable in-stream, in-feed, and Shorts ads to reach more audiences. Utilizing three ad formats maximizes brand exposure at a … Read more
Google will roll out new features and integrations for Google Analytics 4 (GA4) for first-party data, enhanced conversions, and durable ad performance metrics. Beginning in Q1 2024, Chrome will gradually phase out third-party cookies for a percentage of users, allowing for testing and transition. Third-party cookies, which have been central to cross-site tracking, are being … Read more
We’re diving into insights from over 16,000 ecommerce businesses, showing the trends that shaped PPC advertising in 2023, and how to use them to move forward into 2024. In this insightful interview with Jacques van der Wilt, he and Loren examine highlights from DataFeedWatch’s powerful Multichannel Marketing Report. They take a look at which PPC … Read more
In its monthly recap of significant developments, Microsoft Advertising shared the latest news about its new partnership with Baidu Global, advertising opportunities, and Bing’s rebranding to Copilot. These advancements boost advertiser reach and efficiency, representing a notable expansion as the holiday season approaches. Microsoft And Baidu: A Strategic Alliance Microsoft Advertising advanced its commitment to … Read more
Firefox recently announced that they are offering users a choice on whether or not to include tracking information from copied URLs, which comes on the on the heels of iOS 17 blocking user tracking via URLs. The momentum of removing tracking information from URLs appears to be gaining speed. Where is this all going and … Read more
A recent study published by Adalytics reports Google Search Partners ads appeared on content that doesn’t adhere to its publisher policies. Per Google’s Publisher Policies, ads are not permitted to serve alongside content that: Is illegal or promotes illegal activity Infringes copyright Sells or facilitates the sale of counterfeit products Incites hatred or promotes discrimination … Read more
Which is better for business: SEO or PPC? Which one should you put your resources into? Truth be told, the answer isn’t one or the other. You need both to succeed! While both channels focus on increasing traffic and sales, there are key differences between the two. If you’re not sure where to start, this … Read more
Google is updating its policy limiting personalized advertising to include more restrictions on ads related to consumer financial products and services. Google’s personalized ads policy prohibits targeting users based on sensitive categories like race, religion, or sexual orientation. Over the years, Google has continued updating the policy to introduce new limitations. The latest update to … Read more
Performance Max has taken Google’s center stage in the last few years. Originally launched in 2021, this PPC campaign type has been met with both praise and criticism among advertisers. But with AI and machine learning in full force Performance Max isn’t something to ignore anymore. Keep reading to understand the ins and outs of … Read more
Performance Max has taken Google’s center stage in the last few years. Originally launched in 2021, this PPC campaign type has been met with both praise and criticism among advertisers. But with AI and machine learning in full force Performance Max isn’t something to ignore anymore. Keep reading to understand the ins and outs of … Read more
In a post on X, Google AdsLiaisons answered the top questions about automatically created assets (ACA). Now that automatically-created assets (ACA) for responsive search ads have rolled out in 8 languages, I wanted to answer some FAQs we’ve heard…. — AdsLiaison (@adsliaison) November 20, 2023 Google recently rolled out ACA for Responsive Search Ads (RSA) … Read more
Navigating PPC isn’t easy. No one has all the answers, but get enough experts together, and you can discover powerful PPC trends. Which is exactly what we did. As pay-per-click (PPC) marketing evolves with new trends constantly emerging, it can be hard to know where to focus your efforts. What worked for your PPC campaigns … Read more
Google has launched new generative AI capabilities in its Performance Max advertising product. Currently rolling out in beta to all U.S. advertisers, the features will allow you to create and scale new text and image assets for your campaigns using AI. Performance Max, first introduced in 2021, is Google’s AI-powered solution spanning search, YouTube, display, … Read more
There are two very big considerations when taking on a new PPC client: Will you make money by helping this client, and will you enjoy working with them? Both of these questions factor into SQLing (sales qualified lead-ing) a prospective client. Yet they should be asked of existing clients, too. Scope creep (being asked to … Read more
As digital advertising grows more invasive, DuckDuckGo offers marketers a privacy-focused alternative through its partnership with Microsoft. In an exclusive interview with Search Engine Journal, DuckDuckGo explains how its contextual advertising model respects user privacy while providing relevant ads and analytics to advertisers. This article provides key insights into DuckDuckGo’s privacy-first approach, contrasting it with … Read more
Google has launched a new advertising product called AR Beauty Ads, which allows beauty brands to promote their products using augmented reality (AR) technology. The interactive ads feature virtual try-on capabilities that aim to showcase items in a more engaging way. AR Beauty ads are now available for lip and eye makeup products, with foundation … Read more
Google’s parent company, Alphabet Inc., held its third quarter 2023 earnings call, offering insights into how its major products and services are performing. Specifically, the earnings call transcript reveals how Alphabet’s investments in AI and new generative search capabilities positively impact its business, with implications for marketers and advertisers. Search Ads Google Search ads remain … Read more
