LinkedIn has introduced new AI-powered features to improve the networking experience on its platform. These updates come at a time when many professionals are re-evaluating their careers and looking to expand their networks. The new features use AI to streamline processes like making connections, searching for jobs, and sharing content. A Competitive Edge in the … Read more
Google announced it’s rolling out the November 2023 reviews update starting today. This update marks a shift in how Google will handle review-based content from now on. According to Google’s documentation, the reviews ranking system is designed to evaluate articles, blog posts, and other standalone content focused on opinions and analysis. It doesn’t assess third-party … Read more
Google has launched new generative AI capabilities in its Performance Max advertising product. Currently rolling out in beta to all U.S. advertisers, the features will allow you to create and scale new text and image assets for your campaigns using AI. Performance Max, first introduced in 2021, is Google’s AI-powered solution spanning search, YouTube, display, … Read more
Google has released its November 2023 core update, the company announced today. The update is rolling out and expected to be fully implemented over the next few weeks. Core updates are periodic adjustments to the algorithms that power Google’s search results. They’re designed to improve the relevance and quality of the web pages shown for … Read more
Google has announced a new update to its search algorithm to reduce spam results for users worldwide. The October 2023 Spam Update targets cloaking, hacked, auto-generated, and scraped spam content in multiple languages, including Turkish, Vietnamese, Indonesian, Hindi, Chinese, and others. According to Google, the update was prompted by feedback from its community members who … Read more
LinkedIn has announced several new features to improve the newsletter experience for creators and readers. These updates come as LinkedIn has seen newsletters grow exponentially in popularity over the past year. LinkedIn states in its announcement: “Newsletter readership has tripled over the past year, now with more than 1.3 million daily readers.” LinkedIn is rolling … Read more
Google announced it’s upgrading its AI-powered Search Generative Experience (SGE) with new capabilities to assist learning. The SGE launched less than three months ago has been positively received by early users. Since its introduction, Google has steadily enhanced SGE, adding more images and videos to search overviews, improving how links are displayed, and other upgrades. … Read more
YouTube is introducing new features for YouTube Shorts to boost creativity and improve the user experience on its short video platform. Expanding Creativity with YouTube Shorts YouTube Shorts has rapidly grown in popularity, with over 2 billion logged-in users watching Shorts monthly. To further encourage creativity and inspire new content, YouTube is unveiling six new … Read more
Google Analytics 4 administrators now have greater flexibility in how web conversions are attributed to marketing channels. Google recently added an “Attribution Settings” option to choose whether conversion credit is assigned to only paid Google Ads campaigns or both paid and organic channels. For businesses focused solely on the impact of their advertising spend, limiting … Read more
Google confirms the March 2023 core algorithm update is now rolling out. Here’s what you need to know. Core algorithm updates can impact search rankings, making it crucial for SEOs and website owners to stay informed and adapt strategies. Monitor site metrics, focus on quality content, and optimize technical aspects to maintain a strong presence … Read more
