Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! The classic approach to keyword research is outdated. Instead of doing a sprint every so often, build a keyword universe to explore and conquer. To Infinity And Beyond A Keyword Universe is a big pool that surfaces the most important keywords at the … Read more
As digital advertising grows more invasive, DuckDuckGo offers marketers a privacy-focused alternative through its partnership with Microsoft. In an exclusive interview with Search Engine Journal, DuckDuckGo explains how its contextual advertising model respects user privacy while providing relevant ads and analytics to advertisers. This article provides key insights into DuckDuckGo’s privacy-first approach, contrasting it with … Read more
To most people, Covid feels like nothing more than a fever dream, but it is very real, and it has left a lasting legacy – an element of which being the increase in alternative working styles. More workers than ever before are embracing alternative working styles, whether that is hybrid working or wholly remote. While … Read more
In the rapidly changing world of trade finance, alternative financing solutions are gaining traction as viable alternatives to traditional methods. As technology advances and regulatory frameworks evolve, the trade finance industry is witnessing significant transformations. Supply chain finance allows businesses to optimize working capital, while invoice financing provides immediate cash flow by selling unpaid invoices. … Read more
12 billion, 3 billion, 1 billion. That’s the number of searches made in some of the top alternative search engines monthly. While Google still holds more than 80% of the market share, ignoring search engines such as Bing, Yahoo, and DuckDuckGo can make you lose out on relevant traffic. So don’t limit yourself to Google’s … Read more
For many years, websites have collected user data to either sell to third-party sites or use for their targeted advertising. The most well-known examples include Facebook and Google. Serving an ad or showing relevant search results about the shoes you wanted seemed like a relatively harmless use of personal data that worked to (what seemed … Read more
