As YouTube continues its push into ecommerce, it’s launching an ‘Affiliate Hub’ to make it easier for channels to earn affiliate marketing income. The Affiliate Hub, integrated into the YouTube app, is a central place to browse top affiliate partners, commission rates, promotional offers, and even request product samples. It’s one of several new shopping … Read more
Research by BrightEdge shows that traffic is surging to Perplexity and where the opportunities lie for optimizing for traffic, particularly for ecommerce . What Is Perplexity AI? Perplexity is a self-described Answer Engine founded by researchers and engineers from OpenAI, Facebook, Quora, Microsoft, and Databricks. It has backing from many of the most influential investors … Read more
Google’s SearchLiaison answered a question asking for advice on how to diagnose content that’s lost rankings because of the Helpful Content update. SearchLiaison offered advice on how to step back and think about what the problem could be and if there even is a problem to consider. Question On Fixing HCU Affected Pages Someone on … Read more
LinkedIn is unlocking 250 AI courses, available for free until April 5. According to LinkedIn’s data, the skills required for the average job globally will change by 68% by 2030. For SEO professionals, this means adapting to new AI-driven tools and techniques that can enhance and streamline their work. LinkedIn’s free AI courses cover a … Read more
According to research from Microsoft, inclusive advertising helps brands build connections with Gen Z consumers, leading to more purchasing intent. 76% want to support brands with authentic messaging. 70% will trust a brand that depicts diversity in advertising campaigns more. 47% will trust a brand more if they feel represented in ads. Most importantly, inclusive … Read more
Google recently paused the image generation capability of their Gemini model, admitting that the way it was tuned resulted unintended inaccuracies due to how the algorithm was “tuned”. This event offers insights into how Google’s algorithms, including their search ranking algorithms, can generate unintended results. Understanding what happened is helpful because it expands the understanding … Read more
Google Search Advocate John Mueller recently responded to a post on Reddit from a website owner experiencing a significant increase in indexed foreign language pages. The website owner reported that over 20,000 pages in Japanese and Chinese suddenly appeared on their site, which they didn’t create or intend to host. They asked the Reddit community … Read more
In the competitive world of advertising, connecting with enthusiastic audiences during sporting events presents a unique and lucrative opportunity for brands. With 31% of the US population engaging in digital live sports content monthly and similar trends in the UK, advertisers are looking to score big with fans year-round, not just during major events like … Read more
Google published a video offering three tips for using search console to identify technical issues that might be causing indexing or ranking problems. Three Tips For Troubleshooting Technical Issues Google’s three tips for troubleshooting technical issues are: Check if page is indexed or indexable Check if page is duplicate or if another page is the … Read more
Update Florida, which happened twenty years ago this month, completely shook up the search results and changed what it meant to do SEO. The lessons learned in 2004 hold a key to understanding and surviving Google updates today. Before the update known as Florida, Google had monthly index refreshes that for a few days made … Read more
Find out how to use Google-Extended to control Google’s Bard, Vertex AI generative APIs, and future AI model’s access to content. Google introduces Google-Extended, a new control for web publishers in the wake of rapid generative AI growth. The control allows publishers to decide how their sites contribute to the evolution of Bard and Vertex … Read more
The popularity of generative artificial intelligence (AI) tools like ChatGPT has led to an explosion of AI content, prompting new guidance from the Associated Press (AP). The latest advice from AP explores how content marketers should focus on real-world implications without sensationalism when writing about AI and how AI tools fit into the content marketing … Read more
Wix announced a significant evolution of the platform with a new offering called Wix Studio that enables agencies to quickly scale the process of creating business websites for clients. Wix Platform Wix is known as a platform that allows individual businesses to create and maintain their own high performance websites without having to deal with … Read more
Content offers, like ebooks, can convert your existing traffic and even attract new traffic. However, if your ebook isn’t getting too many downloads or leads, your marketing might be the problem. In order to be successful, your offer must be compelling enough that it practically begs users to opt-in. Read on to discover the best … Read more
I buy companies, and I start by identifying what offer is going to be ideal to increase cash flow and have the company pay for itself. 4 Types of Offers Every Company Should Have (at a minimum) Four different offers at four different price points. 1) Free Community with Highly Desirable Free Content (Education) 2) … Read more
