A conference website is a powerful way to generate buzz about your event, answer commonly asked questions, and boost ticket sales and attendance. Since 2020, the majority of events have been hosted virtually — and this trend will likely continue in 2022 and beyond. In fact, the global virtual events industry is expected to grow … Read more
According to research from Microsoft, inclusive advertising helps brands build connections with Gen Z consumers, leading to more purchasing intent. 76% want to support brands with authentic messaging. 70% will trust a brand that depicts diversity in advertising campaigns more. 47% will trust a brand more if they feel represented in ads. Most importantly, inclusive … Read more
Conversion copywriters — the people who write landing page copy that converts readers and delivers sales — are wonderful human beings. Their writing pulls in readers, generates conversions, and ultimately produces buckets of cash. Wouldn’t you like to have that skill? There’s good news here: It’s only partly skill. The rest is just technique — … Read more
![Which AI Tool Writes the Best Marketing Copy? [I Tested Several Different Tools]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/10/Untitled-design-42-1.jpgkeepProtocol.jpeg "Which AI Tool Writes the Best Marketing Copy? [I Tested")
As a marketing copywriter, I can tell you writing is critical to any successful marketing campaign, from emails to social media posts to blogs. Even the most seasoned writer can struggle to keep up with demand, so taking advantage of the AI tools available to streamline your process and boost your productivity is crucial. But … Read more
Mad Men fans everywhere remember the pivotal first scene where we learn just how talented Don Draper is at his job. Faced with an almost-impossible copywriting task, he rose to the occasion to solve a huge problem for his client, Lucky Strike. In spite of research warning customers of the dangers of cigarettes, Draper delivered … Read more
While many landing pages look different and use a variety of exciting strategies to pull in audiences, they all serve one major purpose — to convert to the next stage in the buyer’s journey. Rather than serving as a basic advertisement that shows a customer a product, a landing page aims to engage and delight … Read more
Email marketing remains crucial to most marketing campaigns. However, not every marketer knows how to write a marketing email that will boost conversions and audience retention. If your marketing emails aren’t well-written, your subscribers will stop opening and start deleting your messages. This article will break down best practices for an effective email that will … Read more
Raise your hand if you know the importance of a solid content strategy. If you get it right, it can drive the brand’s sales and credibility through the roof. But there are a lot of misconceptions in the world of content marketing. For instance, people think anybody can become a copywriter. The truth is, not … Read more
![7 Gantt Chart Examples You'll Want to Copy [+ 5 Steps to Make One]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/04/gantt-chart-example.jpgkeepProtocol.jpeg "7 Gantt Chart Examples You'll Want to Copy [+ 5")
Gantt charts. Love ‘em, hate ‘em, or can’t live without ‘em, they’re a reality of a marketer’s life. But how do you make yours stand out from the rest? Below you’ll see some of the best examples around, along with some free templates to get you started. Dive in below and find your favorite. Table … Read more
Moving people to act is a challenging task. With just a few words, CTA copy needs to show that you see where your audience is coming from and empathize with their issues. That CTA (call-to-action) must also motivate them to move toward a solution. If the CTA copy you craft doesn’t keep your visitors’ attention, … Read more
I can’t remember the last time a website I worked on was delayed for technical reasons. It’s never the coding that causes delays. It’s always the copy. Everyone thinks they can write copy until they are presented with a blank page. The people in your organization may be subject matter experts – but that doesn’t … Read more
How should you structure your ad copy for Facebook and Instagram? EJ Saunders, Founder & CEO at Blaze Digital Solutions is here to help you do just that. After conducting ad audits for dozens of companies, EJ has found just what you need to get your audience’s attention. WHAT IS DIGITALMARKETER: DigitalMarketer is the premier … Read more
