6 Short-Form Video Trends Marketers Should Watch in 2024 [New Data]

6 Short-Form Video Trends Marketers Should Watch in 2024 [New Data]

I see short-form videos everywhere nowadays. And now, as platforms like TikTok, Instagram Reels, YouTube Shorts, Google, LinkedIn, and Pinterest expand their short-form offerings, brands are continuing to take notice. In the 2024 HubSpot State of Marketing Report, we found that short-form video is the number one format marketers are using and will see the … Read more

The Psychology of Short-Form Content: Why We Love Bite-Sized Videos

Let me tell you the most challenging part of my job. Often, I will delete TikTok and Instagram from my phone because I can’t help but waste time endlessly scrolling through these apps, watching dozens of short-form videos in one sitting. Then, like clockwork, I redownload these apps because I must write about them for … Read more

The Hustle's YouTube Team Tells Us Their Favorite Short-Form Videos of 2023

2024 is here, and I want to look back on some of the previous year‘s short-form videos with the creatives behind The Hustle’s YouTube team. Why, you may ask? Short-form videos will remain key to many marketing campaigns this year. In fact, 31% of the 1,400 marketers in our most recent survey say short-form videos … Read more

Long-Form Vs. Short-Form Copy: Finding The Perfect Balance

Raise your hand if you know the importance of a solid content strategy. If you get it right, it can drive the brand’s sales and credibility through the roof. But there are a lot of misconceptions in the world of content marketing. For instance, people think anybody can become a copywriter. The truth is, not … Read more

8 ways to leverage short-form video (and how to get buy-in)

At the risk of stating the obvious: Short-form video is a big deal. Who hasn’t been scrolling through TikTok or Instagram Reels only to realize they’ve lost an hour? The fast growth of TikTok has influenced nearly every other social media platform to become short-form video platforms themselves. And this shift is putting pressure on … Read more

Google May Surface More Short-Form Video In Search Results

Google is working on ways to show more short-form video in search results, saying it’s a clear and concise format for satisfying certain queries. This was stated in latest Search Off The Record podcast episode by Google Product Manager Danielle Marshak, who oversees videos in search results. Marshak is joined by Gary Illyes and Lizzi … Read more

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