Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I’m an inclusive marketing consultant and the founder of Thompson Media Group. I also follow a gluten-free diet for health reasons. When I go to a restaurant’s website, I’m wondering, does their menu work … Read more
Conversion copywriters — the people who write landing page copy that converts readers and delivers sales — are wonderful human beings. Their writing pulls in readers, generates conversions, and ultimately produces buckets of cash. Wouldn’t you like to have that skill? There’s good news here: It’s only partly skill. The rest is just technique — … Read more
Learning how to write a top-notch sales email isn’t easy. Recipients receive an average of 120 new emails every day, but they only choose to respond to about 25% of them. That statistic might discourage some senders but only those who view the glass half empty. 25% of emails are getting responses, and that means … Read more
