Books have a way of changing our perspective and bringing new lenses to life and different mindsets to mind — which is why we recently kicked off a quarterly book club within our Customer Advocacy Team at Buffer. Late last year, Åsa Nyström, our VP of Customer Advocacy, introduced us to the book Unreasonable Hospitality: … Read more
Google recently paused the image generation capability of their Gemini model, admitting that the way it was tuned resulted unintended inaccuracies due to how the algorithm was “tuned”. This event offers insights into how Google’s algorithms, including their search ranking algorithms, can generate unintended results. Understanding what happened is helpful because it expands the understanding … Read more
I have been running Search London, a networking event, for 13 years, and it has been so successful that it has become a major feature in the SEO conference calendar. I originally launched the event in October 2010, but I will be celebrating its 13th birthday on February 26th, 2024, in central London. I wanted … Read more
If you look up Matt Ragland’s name in the Buffer blog search bar, you’ll come across this article from over a decade ago – when Matt still referred to himself as an “aspiring blogger.” The term doesn’t apply now, as Matt has grown in leaps and bounds. Matt’s come a long way since that article, … Read more
When Aprilynne Alter started her YouTube channel in 2021, she didn’t expect it to grow the way it did. Her content about learning how NFTs work and documenting her progress in creating them attracted an audience of more than 22,000 subscribers. In the process, she learned how to grow on YouTube and gained an appreciation … Read more
![8 Lessons We Learned from These Famous Rebrands [2023 Edition]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/05/famous-rebrands.jpgkeepProtocol.jpeg "8 Lessons We Learned from These Famous Rebrands [2023 Edition]")
Rebranding can be daunting, but it can improve your brand recognition and help you gain a larger following — and we’ve seen it done right by some of the biggest names out there. In this blog post, we will explore some of the most notable famous rebrands and what marketers can learn from them to … Read more
Words bring your email campaigns to life! But the actual writing for email part can leave even the most seasoned writers scratching their head. What’s the ideal character count for email subject lines? Should I go for short or long copy? How much is too much personality for this marketing email? Email copywriting is a … Read more
Foundr Magazine publishes in-depth interviews with the world’s greatest entrepreneurs. Our articles highlight key takeaways from each month’s cover feature. We talked with Nick Mowbray, co-founder of ZURU, about building a multi-billion dollar toy company alongside his sibling. To read more, subscribe to the magazine. ————— “One of my favorite sayings is you either win … Read more
Being a member and supporter of the Women in Tech SEO community, SE Ranking – which is an all-in-one, comprehensive SEO toolkit – is on a mission to make SEO accessible for everyone. As we want to encourage female marketers to succeed professionally, we interviewed 10 prominent women in SEO and digital marketing. These experts … Read more
Marketers know email marketing personalization is good for business. Personalized emails allow you to engage and connect with customers faster and identify where you can get the most return on investment (ROI) with your messaging. But the customer journey is not linear. Everyone has their unique path from awareness to conversion. The key to a … Read more
Foundr Magazine publishes in-depth interviews with the world’s greatest entrepreneurs. Our articles highlight key takeaways from each month’s cover feature. We talked with Matthew Pohlson, founder of fundraising company Omaze, about how his near-death experiences gave him lessons for living a full life. Read excerpts from that in-depth conversation below. To read more, subscribe to … Read more
After helping to grow Google’s advertising business for over 15 years, Sridhar Ramaswamy began to feel Google’s dependence on ads was limiting the quality of search results. Determined to prove he could achieve a better search experience without ads, Ramaswamy co-founded and launched Neeva in 2019. As the CEO of his own search company, Ramaswamy … Read more
Have a burning desire to become a founder and a great idea for a software company? If you’re like me, building and leading a software or SaaS company has always been the ultimate dream. It was always something that seemed to have a great ring to it—a low-overhead business (no tangible cost of goods), a … Read more
Although the sales team shouldn’t function exactly like your significant other (at least, we hope not), marketing leaders can learn a lot about alignment from how a marriage endures. Check out these four lessons. Read the full article at MarketingProfs
You have a great customer feedback program that gets you a mountain of data. But how do you spin that data into problem-solving gold? Here are three lessons from companies that successfully did just that. Read the full article at MarketingProfs
It’s easy to just start a business. Building a business that matters, not so much. It takes equal parts grit and know-how for today’s entrepreneurs to put their ideas into action for the successes of tomorrow. You’ve already got the ideas and determination required to kick things off. And our team here at Foundr is … Read more
