Google is announcing the launch of its AI-powered tools for generating and editing images in Performance Max campaigns. These features, initially previewed in November, are now accessible in English worldwide, with more languages to follow. Additionally, Google is enhancing its Ad Strength indicator to give advertisers more information about their ad assets, including amount and … Read more
This post was sponsored by Redesign.co. The opinions expressed in this article are the sponsor’s own. Tired of overspending on PPC tools that provide more than you need? It’s time to get back to the basics. In This Guide 1. Become Proficient In Google Ads Offline Editor: Your Secret Weapon For Quick Edits 2. Master … Read more
Google Ads Liaison Ginny Marvin recently highlighted critical updates regarding Google’s enforcement of its EU User Consent Policy. Google is strengthening enforcement around consent requirements for European Economic Area (EEA) traffic. As part of this, the company has introduced consent mode version two (v2), which includes parameters for ad personalization and remarketing consent signals. Advertisers … Read more
Google bans impersonation and false affiliation in ads, enforcing policy changes in March. Google bans impersonation and false affiliation in ads. Policy enforcement starts in March. Violators will be banned from Google Ads. Source link
Deep in the PPC ad platforms, there are plenty of hidden features that can improve performance and ease the management of ad campaigns. Some features are “opt-outs” that are valuable for optimizations and campaign efficiency. These ad platforms are complicated and always evolving so the average user may not be aware of some lesser-known opportunities. … Read more
Google is looking into concerning reports that some businesses are sabotaging competitors’ Google Business Pages (GBPs) by creating fake Local Service Ads (LSAs) linked to their profiles. Google Ads Liaison Ginny Marvin acknowledged the tactic on X (formerly Twitter) after Ben Fisher alerted her to a thread on Google’s support forum detailing the destructive scheme. … Read more
Google to phase out cookie-based Hotel Ad strategies, introduces AI-driven tROAS and expands Performance Max for travel. Google is retiring its commission-based bidding for Hotel Ads in October 2024. The company is shifting to AI-powered bidding strategies instead, like tROAS and Performance Max. The changes come as the travel industry rebounds post-pandemic. Source link
It feels like Google drops new AI-integrated features into its flagship ad platform, Google Ads, every month. It doesn’t help that every other search engine also adopts AI features with their own spin. Despite the rapid change, search marketers can use new platform updates to stay ahead of the competition and be at the forefront … Read more
PPC management can suck up some major time if you’re focusing on elements that don’t matter, unnecessarily bloating your account, or skipping time-saving tools. These seven Google Ads shortcuts and features can help you win back some of that precious time. Not only will these help you save time, but they’ll also give you insights … Read more
It feels like Google drops new AI-integrated features into its flagship ad platform, Google Ads, every month. It doesn’t help that every other search engine also adopts AI features with their own spin. Despite the rapid change, search marketers can use new platform updates to stay ahead of the competition and be at the forefront … Read more
An advertiser recently asked Ginny Marvin, the Google Ads Liaison, about an issue with seeing a high percentage of ad spend and conversions falling under “Other” search terms. Inquiry Into Ad Spend Anomalies The advertiser explained that for a campaign using all exact match keywords, 80% of ad spend and 90% of conversions were attributed … Read more
Google has announced an update to its policy on inappropriate content for advertisements, aiming to better address ads running during or about sensitive world events. The new policy will go into effect in February 2024 and more clearly define what constitutes a “sensitive event” for purposes of prohibiting certain exploitative or insensitive ads. Defining Sensitive … Read more
![What Are Good Google Ads Benchmarks In 2023? [STUDY] (Festive Flashback)](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/12/What-Are-Good-Google-Ads-Benchmarks-In-2023-STUDY-Festive.jpg "What Are Good Google Ads Benchmarks In 2023? [STUDY] (Festive")
Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on significant events, fundamentals, actionable strategies, and thought leader opinions. 2023 has been quite eventful in the SEO industry and our contributors produced some outstanding articles to keep pace and … Read more
Initially, the Google Search Generative Experience (SGE) experiment in Labs was expected to “end” in December 2023. But with the latest redesign of the Google Labs website, many have noticed that the end date for SGE has disappeared. What does this mean for Google SGE and the future of generative AI in search? Here’s what … Read more
Microsoft Advertising aims to lead the transformation of video marketing through partnerships with Netflix and top streaming platforms. In 2023, the emergence of Connected TV (CTV) and over-the-top (OTT) platforms is redefining the advertising landscape. During a recent webcast, Microsoft highlighted the significance of its unique tech stack, which provides advertisers with the flexibility to … Read more
In the competitive world of advertising, connecting with enthusiastic audiences during sporting events presents a unique and lucrative opportunity for brands. With 31% of the US population engaging in digital live sports content monthly and similar trends in the UK, advertisers are looking to score big with fans year-round, not just during major events like … Read more
Google Ads’ new multi-format ads offer advertisers a broader reach on YouTube with in-stream, in-feed, and Shorts ads. Google Ads introduces in-feed and Shorts ads in multi-format ad options. VRC uses bumper ads and skippable in-stream, non-skippable in-stream, in-feed, and Shorts ads to reach more audiences. Utilizing three ad formats maximizes brand exposure at a … Read more
Google will roll out new features and integrations for Google Analytics 4 (GA4) for first-party data, enhanced conversions, and durable ad performance metrics. Beginning in Q1 2024, Chrome will gradually phase out third-party cookies for a percentage of users, allowing for testing and transition. Third-party cookies, which have been central to cross-site tracking, are being … Read more
