This week’s Ask an SEO question comes from Arpit, who asks: “How do I optimize SEO conversions on non-branded search terms?” Great question! This one is all about meeting user needs and modifying your copy or the page experience at the current step in the consumer journey. And it applies to both B2B and B2C. … Read more
An advertiser recently asked Ginny Marvin, the Google Ads Liaison, about an issue with seeing a high percentage of ad spend and conversions falling under “Other” search terms. Inquiry Into Ad Spend Anomalies The advertiser explained that for a campaign using all exact match keywords, 80% of ad spend and 90% of conversions were attributed … Read more
In 2023, the Oxford English Dictionary again updated its lexicon, adding 80 new weird words and phrases. From technological jargon like “Bitcoin” and “Deepfake” to colloquial gems such as “Bestie” and “Binge-Watching,” the OED continues to capture the ever-evolving tapestry of the English language. The words newly added not only reflect technological advances but also … Read more
Internet slang spreads like wildfire and sometimes seems to come out of nowhere. Some are short-lived, some are used in niche communities, but some go so far as to be included in dictionaries. Whether you spend time online as a casual user or a marketer enacting a social media strategy, you want to know what … Read more
AI has transformed the business landscape, and while everyone can benefit from it, not everyone has the technological background to understand exactly how it works and what it does. This piece is an AI glossary of all the essential terms and definitions you need to know to fully understand the technology you use. Table of … Read more
New findings reported by The Wall Street Journal reveal that approximately 80% of the ads YouTube serves across the web have breached its own terms of service, making them subject to refunds. This could cost Google billions of dollars, adding to the company’s existing troubles, such as a growing discontent with search results and two … Read more
For many people, posting a tweet, hashtagging an Instagram caption, and sending out an invite for a Facebook event on Facebook has become common practice — you might even do all three at once. But, with new social networks, features, and tools cropping up almost daily, even seasoned social media users are bound to get … Read more
Location landing pages don’t get enough respect. You set them up with your name, address, phone number & hours. Maybe you embed a Google Map for driving directions. Perhaps you write some copy that no one will read, and if you have multiple locations, you repeat the same copy on each page and just change … Read more
Have you ever dreamed of starting your own online business, selling all your belongings, and just packing your laptop, and traveling the world? For some, becoming independent and breaking that 9-5 mold is their ultimate life goal. Quitting your job and creating an income of your own might seem scary, but it is actually not … Read more
Have you listened to an episode of The Foundr Podcast and heard a founder talk about Series A funding? You probably assume it relates to getting money for your startup from strangers, but what does it actually mean? And why are there different funding rounds? The jargon of startup funding rounds seems as easy as … Read more
You invest so much time and effort into creating emails that drive brand awareness, engage subscribers and encourage your audience to take action and convert. But if your email never hits the inbox, all that hard work can be for nothing. While email deliverability can be a bit of a mystery, understanding some of the … Read more
Search engine optimization, like any specialized industry, has its own unique set of terminology, definitions, and abbreviations. This SEO glossary compiles more than 200 of the most common terms you are likely to hear and will definitely need to know during your SEO career. A | B | C | D | E | F … Read more
Kasim Aslam Kasim Aslam is the founder and CEO of Solutions 8, one of the world’s top ranked Google Ads agencies. Recipient of the Arizona Interactive Marketing Association’s 2017 TIM Award for Person of the Year, Kasim was also named one of the Top 50 Digital Marketing Thought Leaders in the United States by The … Read more
