Shifts

Google Shifts Hotel Ads To AI-Powered Bidding Strategies

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Google Shifts Hotel Ads To AI-Powered Bidding Strategies

Google to phase out cookie-based Hotel Ad strategies, introduces AI-driven tROAS and expands Performance Max for travel. Google is retiring its commission-based bidding for Hotel Ads in October 2024. The company is shifting to AI-powered bidding strategies instead, like tROAS and Performance Max. The changes come as the travel industry rebounds post-pandemic. Source link

The 4 Biggest Consumer Behavior Shifts of 2023 [According to New Data]

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Your marketing strategy can’t stay stagnant if the people you’re selling to are changing their behavior — you have to adapt and learn how to cater to them. Marketers should look for observable differences in buyer behavior to continue meeting their needs. To help marketers and other business professionals make more data-informed decisions, we’ve conducted … Read more

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